The Escape & Empower Franchise Podcast | Buying Your First Franchise

"Hope Isn’t a Strategy”—Why Executives Must Read the Economic Tea Leaves

Dave Greenberg and Pete Gilfillan

In this episode of Escape and Empower, Dave and Pete confront the cold, hard truth: hope won’t protect you from economic disruption—but preparation will. Drawing from their own corporate exits and entrepreneurial journeys, they unpack what today’s financial signals are really saying to executives: brace for impact—or better yet, build something of your own.

From hiring freezes and forced office returns to disappearing promotions and soft layoffs, the message is clear—corporate life is shifting fast, and not in your favor. But Dave and Pete show that uncertainty also creates openings—for ownership, family legacy, and wealth creation. If you're sensing the storm clouds and wondering if now's the time to act—this episode is your wake-up call.


In this episode, Dave and Pete discuss:

  • The Danger of Doing Nothing
    When uncertainty hits, corporations slam on the brakes. Entrepreneurs, on the other hand, seize the wheel.
  • Why Entrepreneurs Don’t Wait for Permission
    In a franchise, if you want a raise—you go earn it. Action replaces paralysis, and you drive your own revenue.
  • Employers Are Taking the Hard Line
    From back-to-office mandates to relocation refusals, companies are regaining leverage—and execs are losing freedom.
  • Building a Business That Builds a Legacy
    Dave and Pete share personal stories of how franchising opened doors for their kids—and how you can use your business to build generational wealth.
  • It’s Time to Read the Tea Leaves
    Trends like inflation, tech disruption, and workforce shifts aren’t slowing down. You need a plan—and it needs to start now.

Key Takeaways:

  • Entrepreneurs steer through economic storms—corporate execs get sidelined
  • Promotions, perks, and flexibility are disappearing fast
  • Owning a business gives you control—and options
  • A family business can set the next generation up to win
  • The time to act is before the economy forces your hand

“When you're out at sea and the storm is coming, you don't leave the sails up—you batten down the hatches. Not to be conservative, but to chart your own course through the storm.” — Pete Gilfillan


CONNECT WITH PETER GILFILLAN

Meet with Pete: https://www.hireyourself.com/gilfillan/
Website:
https://www.hireyourself.com/
LinkedIn: https://www.linkedin.com/in/petegilfillan/

CONNECT WITH DAVID GREENBERG

Meet with Dave: https://calendly.com/empoweredfranchisee/virtual-coffee-with-dave-the-empowered-franchiee-web
Website:
https://empoweredfranchisee.com/
LinkedIn: https://www.linkedin.com/in/dave-greenberg-entrepreneur/