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Greg Fernando

Greg Fernando is the co-founder of Merge Appraisal, a business he launched in 2022 to revolutionize the car appraisal industry. After years of feeling caged in a high-paying job, Greg leveraged his 20+ years of automotive experience to build his own dream alongside his partner, Trisha. His company motto is simple: "We simply can do what others cannot". Greg discusses how staying relentlessly focused on results, mastering turn-around time, and being "mentally tough" were the keys to building a reputation that attracts major accounts. He champions the mindset of earning your stripes and prioritizing "simply the best" character in every business interaction.

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