Kickin' Assets Episode 29: Jeff Lejeune on Growth, Grit, and Building Greenup

In this episode of Kickin’ Assets, we sit down with entrepreneur Jeff Lejeune, owner of Greenup Lawn & Shrub Care, to talk about what it really takes to build a business from the ground up and sustain it for more than two decades.

Jeff shares the story of starting with little more than a car, a mower, and a willingness to outwork everyone around him. Twenty plus years later, Greenup has grown into one of the region’s leading lawn and landscape companies but Jeff is the first to tell you the journey was built on sacrifice, pivots, and relentless consistency. 

Jeff’s perspective is honest, practical, and deeply grounded in relationships. He talks openly about the pressure of growth, the challenge of letting go, and why success ultimately comes down to people not equipment, not trucks, and not titles. 

Whether you’re an entrepreneur, team leader, or someone in the trenches building something meaningful, this episode is packed with real-world insight on growth, leadership, and staying true to your values while scaling a business.

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