Santa Fe Fashion Week Fashion Behind the Curtain with Santa Fe Fashion Week Executive Producer Stephen Cuomo

Love Your Clothes Longer: Robin Wallis Atkinson on Building Upkept

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In this episode of Santa Fe Fashion Week’s Fashion Behind the Curtain podcast, Executive Producer Stephen Cuomo sits down with Robin Wallis Atkinson, curator-turned-entrepreneur and founder of Upkept, Inc. Launched in April 2025, Upkept is a groundbreaking direct-to-consumer apparel-repair platform designed to make high-quality garment care seamless, affordable, and climate-friendly.

Robin shares how Upkept is combining AI-powered quoting, regional fulfillment hubs, and expert technicians to extend the life of clothing and help more people “love their clothes longer.” From the vision behind the company to its upcoming public launch at the end of summer, this conversation reveals how innovation and sustainability are reshaping fashion repair for the modern world.

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🎙️ Fashion Behind the Curtain
Hosted by Santa Fe Fashion Week Executive Producer Stephen Cuomo, Fashion Behind the Curtain takes you on an exclusive journey into the business of fashion. Each episode offers a deep dive into the industry’s inner workings, featuring candid interviews with designers, models, stylists, photographers, and other key players. Discover the stories, strategies, and secrets behind the glamour as Stephen pulls back the curtain on what it really takes to succeed in fashion. Whether you’re an aspiring fashion professional or a style enthusiast, this podcast delivers insider insights you won’t find anywhere else. 

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