The People Connection

Michael: There's Always Room for Poetry and Storytelling

Sandra Acham, Founder, Ulumous LLC

Michael's a digital marketer who thinks most business writing sounds like it was written by a committee trying not to offend anyone. His thing is storytelling. Taking what works in novels and films and figuring out how to make it work in marketing without being cheesy about it.

We talk about the mechanics of good storytelling and how that translates to writing that people will want to read. He's got opinions on where AI fits into creative work, whether hiring an agency makes sense for your business, and three specific things you can do to make your writing better immediately.

The conversation's practical. Michael's not doing theory. He's talking about what gets people's attention. Good listen if you write anything for work and suspect it could be better.