You Are The Magic
You Are the Magic helps high achievers reignite their passion by tapping into the power they already possess—without adding more hustle to their plate. Hosted by Christine DeHerrera, a seasoned business coach, PR pro, and writer with over 20 years of experience, each episode blends mindset, strategy, and a dash of woo so you can create success that lights you up and makes your wildest dreams feel like your new normal.
You Are The Magic
Mastering Money & Sales: Sarah Walton's Game Changing Advice
In this episode of You Are the Magic, I sit down with powerhouse business coach and sales expert Sarah Walton to explore the deep-rooted fears many women have around money and sales. Sarah, a sought-after speaker and the host of The Game On Girlfriend podcast, shares her personal journey—from growing up in financial hardship to helping women increase their revenue, build confidence in sales, and step into financial abundance.
We dive into why so many women struggle with charging what they're worth, overcoming money blocks, and shifting their sales mindset. Sarah also shares her unique perspective on money as an energy of love, the real reason people resist financial success, and a simple exercise to instantly shift into an abundance mindset.
If you’ve ever felt uncomfortable selling your services or raising your prices, this episode is packed with insights to help you reframe sales, attract more income, and create financial freedom. Plus, Sarah shares her Freedom Calculator, a must-have tool to set and reach your financial goals. Tune in now and start transforming your relationship with money!
🎧 Listen now and step into your power!
Links from this episode:
The Game On Girlfriend Podcast--Apple
Sarah's Interview with Christine About the Power of Story--Apple
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Thank you for listening and just remember, you are the magic!
Christine DeHerrera: 0:03
Today we have the incredible Sarah Walton on the You Are the Magic podcast. Sarah is a phenomenal business coach and sales expert. She has been featured in such media outlets as the Today Show. She works one-on-one with clients, and she has a couple of absolutely incredible programs: the Sales Mastermind and the Abundance Academy that you should really check out. You can also find her on her own podcast, the Game on Girlfriend podcast, as well as her YouTube channel. I hope you really enjoy this episode. We dig into some incredible topics around why, as women, we fear sales and what to do about it, and what money actually is. It's going to blow your mind. Welcome to the You Are the Magic podcast, Sarah Walton.
Sarah Walton: 1:04
Oh my god, Christine, I'm so happy to be here with you. This is going to be awesome.
Christine DeHerrera: 1:08
I am so excited. I cannot think of more excitement I've had around recording a podcast episode, because it's you and we're going to talk about money and sales and abundance for women, which is a hot button at all times, and I'm just so excited to get started. I could ask you approximately 7,000 questions. I'm going to restrain myself because I know I'm going to want to have you back in the future. You may be a regular guest on this podcast, whether you know it or not.
Sarah Walton: 1:41
Sign me up. I'm so in for that.
Christine DeHerrera: 1:44
Well, I thought I'd tell everyone how we met because I think it's really interesting. We're both business coaches. We met in a mastermind. I met so many cool people in that particular mastermind, but meeting you was, oh man, this was the whole return on the investment to have a business buddy like you.
Sarah Walton: 2:08
I totally agree with you. There was something magical about that specific cohort of humans who came together. I think I have like five or six just like you. There's five or six people that I was just like, wow, how lucky are we that we found each other. I totally agree with you.
Christine DeHerrera: 2:21
I mean I'm definitely still in touch with quite a few people from that group and it just shows you the power of women in community, honestly, and meeting other ambitious women who are big-hearted and kind. I mean it's just so great and I know that's the kind of community you cultivate with your programs as well. So so cool, full circle.
Sarah Walton: 2:44
It so is. You get women in a room, stuff starts happening. That's just great, absolutely.
Christine DeHerrera: 2:49
We're so powerful and yet we've been made to feel small and not powerful and, honestly, that is why we've been made to feel small and not powerful because we are so powerful. Well, we could talk about this all day and we're going to be getting into this more, but I would love for you to share your story. You have an amazing origin story. If you're listening to this podcast, you probably know that I believe the things that we go through in our life and our challenges eventually become the work that we do in the world, and Sarah's origin story is amazing. So please, share how you began this journey unknowingly, of course, as a young girl, towards helping women have more money, putting more money in the hands of women. This is your why– the ultimate why story.
Sarah Walton: 3:40
Gosh, it really is, isn't it? And I just have to warn everyone. I have a cold, so I'm very emotional. I don't know if I'm the only person who gets emotional, so I might cry. But thank you for letting me share this story, Christine. I love sharing it so much, and it started when I was like five or six, which is crazy that it started that young, but it truly did.
Sarah Walton: 3:59
I was watching the Nutcracker during a PBS fundraising special. I know you have to be 349 years old to know what that means, if you do good on you. Anyway, I was watching the Nutcracker with my mom and I remember looking at these ballet dancers and just thinking, oh my God, I want to do that. And that was all I knew at the moment. We couldn't afford really for me to take dance classes. We just didn't have that kind of money. So I sort of learned by watching MTV. You're welcome. So I did a lot of Paula Abdul moves, though I didn't get to dance with cartoon cats, if you know the joke. Good on you too. Anyway, the other thing I could do was throw chairs, like Janet Jackson do the Rhythm Nation, you name it. I could do it.
Sarah Walton: 4:39
But I was very much self-taught and one of the things I really wanted to do with dance was be on the high school dance team. This was just kind of like a pinnacle where I was raised. This was like a really big thing for a young woman to be able to do, and so it came time to try out. I was so excited, I think I died inside. But I was so excited and I practiced the dances. I was dropping down on my knees, bruises everywhere, sore rear end, having a hard time walking right, but I try out. I'm so excited I make the team Party time right.
Sarah Walton: 5:12
We had this really close-knit community. Like people are bringing flowers and oh my God, congratulations, Sarah. This is so awesome. And I just felt like a million bucks until the moment that I got the letter that you know said congratulations, and this is how much your jacket's going to cost, your leotard's going to cost, your costumes are going to cost, your shoes are going to cost. And, you know, Christine, I don't know if you've had one of those moments where, like you watch yourself go through something, like it's so painful you can't even deal. So you watch it happen.
Christine DeHerrera:
I've definitely wanted to drop through the floor. It's weird, right? You're like that's happening and it often happens around things with money, so keep going.I did not mean to interrupt.
Sarah Walton: 5:57
No, no, I asked you a question, but it is. It's just like you disassociate for a second to watch this and I remember feeling my stomach drop through the floor. My hands got super sweaty, my mouth went dry, and it's because there was no effing way. There was no way we could afford this. And when I say we were not able to afford it, we were incredibly poor. And again, let me define that too. For some people that might mean different things. For us it meant there were many times where we would have half a loaf of bread in the cupboard that my mother had made from scratch and a jar of honey. The end. That's it. Not like there was ketchup and mustard, no, that's it. And that was a common occurrence. So when I say we couldn't afford it, we really legitimately couldn't afford it.
Sarah Walton: 6:44
So I know everybody listening is going to be very surprised, but I was very frisky even at a young age, and I was like I'm going to freaking figure this out because I had this fight in me from somewhere. And so I got a job at a mall and if you don't know what a mall is, just think about Stranger Things, but I got a job at this little kiosk selling crap that nobody needed. But it was the 80s, so it was cool, and so I got my first paycheck, and I go to cash it, and I'm so excited. I go to cash it at the grocery store with my mom and my younger brother. I had to do it at the grocery store because at that time they had full service kiosks kind of off to the side in the grocery store where you could go cash your checks, do things like that, and I didn't have my own bank account. So we're walking into the grocery store, Christine, and my mom says hey, Sarah, the strawberries are on sale, can we get some?
Sarah Walton: 7:27
And I'm thinking of the down payment on my costumes and I'm thinking about the strawberries and I'm like, yes, we can do that. So I went to get my check cashed. She goes with my younger brother to get the strawberries, right, and I go to meet them at the express checkout lane, but they're not there. And I'm looking up and down all the aisles, and finally I see them and they're in line with a cart full of groceries. I'm looking at the groceries. It’s my brother's favorite breakfast cereal, it's milk, it's bread, it's lunch meat for his lunches. The damn strawberries are there, right? And I'm looking at this, and I'm holding the cash that I've worked so hard for in my hands and I am faced with this decision because I know I can pay for the costumes I've wanted since I was five, or I can pay for food for my family, but I can't do both. And in that moment I made a decision and the decision was: I could never possibly take care of myself and my family, that I would always have to choose.
Sarah Walton: 8:27
Well, cut to. I was the first woman in my family to go to college. I lived in Europe for a couple of years. I come back. I moved to New York City. I'm kicking assets right. I've got this amazing team. I've got the glass office with the damn tree in it. I've got this beautiful clock that I listen as it ticks away the seconds of my life that I can't get back. And I'm sitting there one day wanting to quit to be home with my children. I'm listening to that clock tick and all of a sudden I went, oh my god, I decided when I was 16 years old in the grocery store. I decided I could never take care of my family and myself and so I'm locked in a job that I have to keep in order to support my family, but I'm miserable. And that moment was the first time I had remembered that that had happened in that grocery store. We just have life happening all the time and we just keep going, right, there's always the next. We just keep living life and all of a sudden, like all the air went out of the room and it was like, oh my god, I told young me this is the way it was going to go, and damn if I wasn't right. And that was the day I quit.
Sarah Walton: 9:34
But one of the things I did when I quit was I realized I was a senior executive, in a tech company of all places, and I'm always the only woman in the room, and I kept thinking why is that? This is fourth grade math when we're doing financial projections. Why am I the only woman in this room? Sometimes the head of HR was a woman, but that was it. Why am I the only woman deciding company culture, working on our profit margins, looking at our financial forecast? Why am I alone in this room?
Sarah Walton: 10:03
And that was the moment I decided to take everything I'd learned, kind of my business street cred, I call it, and start making sure more women were in those rooms. And over time that turned into really educating women on how to start their own businesses, how to make sure they're profitable, how to look at financial forecasting, how to understand how to use this money that we've been given. When we start our own businesses and we start making money, what do we do with that? How do we use that? How can we grow from it? And that all started from that day in the grocery store, and I don't mean to leave people hanging, I'm so sorry. Everyone's always like what'd you do? I'm sorry, I'm sorry. I bought the groceries for my family and then, when we got home, my best friend's mom, this is the part I told you guys I was going to cry, my best friend's mom heard what had happened and she bought my costumes for me.
Sarah Walton: 10:52
And what was so profound about that is in 2019, I held a conference in Salt Lake City.
Sarah Walton: 10:59
I wanted to go home to Salt Lake City where I was raised. I kind of wanted to go home and say thank you, and people know this is my grocery store story, and I always say that there was this amazing woman who bought my costumes, and that year I got to bring her up on stage with me and thank her in public, which was so cool. Because, like I said, we tell these stories and sometimes we forget how real they are right. But there she was and I got to say, none of you would be here listening to me and learning what you're learning this weekend, had she not done what she did. Then she passed away in 2020. IT was just this extraordinary moment to really highlight, even for myself, what happens when women have money and how much we change other people's lives with it, my own life included, because another woman had money and decided where it should go next, and on that day it was towards my life and my future, and I will forever be grateful for that.
Christine DeHerrera: 11:53
And it's so amazing to be able to look back on it and see this through line of you being built to become this person who's going to transform thousands of people's lives. Built to become this person who's going to transform thousands of people's lives. But thinking, what was the woman's name? Who, uh, gave you the money for the costumes?
Sarah Walton:
Audrey.
Christine DeHerrera:
Audrey. Audrey had the money. That's the perfect demonstration of when women have money, they do good things. They give back to their communities. They help people out. They pay it forward in ways that others who may be living on the planet don't always do, and so this is so, so, so powerful. And before we dive in more and more, now that you're helping women increase their revenue through having more sales in their business, and therefore having more money, how do you see sales? Because sometimes sales can be a really difficult thing for a lot of people. So I suspect you have a different view than lots of folks on what sales actually is.
Sarah Walton: 13:04
I know I do, but I mean, I really believe that sales is just such an exchange of love. And I know some people roll their eyes and go what? And I get that. I really do, especially since we have people teaching people how to sell pens that they don't need. Or the joke about who can sell an ice cube to someone who lives in an igloo right–those kind of disgusting sale tactics and tricks that we hear about, that we see, I'll make you $100 million in 20 minutes with the ball of twine by the ocean. You're like what? There's so many gross tactics.
Sarah Walton: 13:40
So I get why people are like love, are you high? I'm like, no, I'm not high, but it is an ultimate exercise in empathy and compassion and I think when it is done well and it is done with a vision towards the future and it is done with a vision towards ultimate success for everyone involved, it really is an act of love and an act of empathy. And what I mean by that is the person doing the selling. When this is done with heart, you know whether or not you can help the other person. Whether you're selling a t-shirt, a toothbrush or a $50,000 coaching program, you know if you're good for it or not. You know whether or not you're going to deliver and you know whether or not that person's going to change their lives or change the next step or do something that's going to benefit their own lives. And when you tap into that and you're dealing with their best heart, their best interests, the goodwill that comes with that, you disappear. And there is no ego in that.
Sarah Walton: 14:33
If we make it about us, when we're selling, we're robbing the other person of the opportunity to make a decision that could change their lives. And I think when we look at sales as that, it's one of the reasons women are so good at it. And if you just heard me say that and you're like I'm not good at sales, what are you talking about? Have you ever recommended a restaurant, a book, a movie, a TV show to a friend? And they're like oh my god, thank you so much. You are in sales. That's what sales is. It is providing things that move someone else's life forward, even if it's just to make them laugh.
Christine DeHerrera: 15:06
Yeah, I think that makes a lot of sense and that actually does make women the best salespeople in the entire world, because, I mean, how many times are we doing exactly what you said? You know? Referring I mean, women sell books, probably more than anybody, right? So true, so true, so true. And I always like to think the work we're doing isn't about us. It's about the transformation that we're able to give another person, regardless of what the end product is, and so it's not about us. It's about helping someone else, and when you get yourself out of the way, that seems like that helps a lot. So how hard is that, as a sales coach, to reframe that, to train us to reframe our mindsets, because we're not conditioned that way at all, and I'm coming back to the conditioning in a minute.
Sarah Walton: 16:02
Yeah, no, we're not, that's for sure. I do very simple things. This is really not rocket science, but it's very, very effective. I will have my clients before they get on sales calls, or even before they write sales pages or a sales post, it doesn't matter is to put your feet flat on the floor and wiggle your toes and I know that sounds funny, but I'm dead serious and what that does is it gets you out of your head. It's very somatic. I'm not a somatic therapist, right, but it's like it pulls you back down into reality.
Sarah Walton: 16:29
Because what happens sometimes, when we're selling or we're talking about what we're doing, we're so up in our heads. I'm like I got to do this, right, I have to perform, I got to get them to say and like, that's not where empathy lives, that's not where connection lives, that's I don't even know what that is patriarchy, right, but like, that's like not us. So it's like if you can wiggle your toes, you'll pull back down, get back into the reality, which is I'm going to see whether or not I can help this person, and if you're writing copy, it's what does this person who's on this extraordinary journey in life, going through everything they're going through, like for all. I know when someone hits this page they just decided to leave their husbands, or they just found out their father's sick, or they just fought with a child. I don't know what they're going through. But what if I can make them the hero and I'm just the guide and I want to be with them and point the direction.
Sarah Walton: 17:21
I'm not the end, all be all, but I bet I can guide you through the next step. You write from there you're done, it's good, it's golden, it's great and you're going to feel great. Posting it because you're bringing in people right when they need you to feel great. Posting it because you're bringing in people right when they need you.
Christine DeHerrera: 17:38
And if you can do that. Well, boy, does it transform someone else's life? Yeah, wow, I think that's a remarkable exercise and I'm wiggling my toes right now, grounding back into myself. I'm not trying to make a sale, but that is a great exercise.
Christine DeHerrera: 17:52
And of course, when we get back in our bodies I'm not a somatic therapist either, but when we're in our bodies then we're firing on all cylinders and being able to hear the intuition and when we are in the sales situation, figuring out am I a good fit for this person or is my product a good fit for this person?
Christine DeHerrera: 18:12
Because you know you don't have to sell to them if they're not the right, fit right. And so some of that we can just get back into our bodies. That really, really helps. So because we're so turned sideways in our culture around money and sales, talk to me a little bit about that, because I mean you are the money and sales expert. I know for myself the conditioning around money. My grandparents lived through the Great Depression and they massively influenced my family on my dad's side and very much scarcity mindset which I've been unwinding for many, many decades. So talk to me about that conditioning. It's so hard to get out of our minds. There's both the sales skills, which I want to talk about, but also the mind piece of that.
Sarah Walton: 19:03
Yeah Well, I really believe that our mindset around sales, money, whatever, it's 80% of the game. The strategy is only 20%. And I mean, I think anybody listening kind of gets that right. Like you can be told, pick a thing to write your sales copy a certain way right, you can be told that. And if you do that with the mindset like you're actually writing, with, yeah sure, like this is going to work. You know it's not, it's going to be awful, awful and so you can have the best strategy in the world. But if your head's not in the game, it doesn't matter. And this 80% is where I really advise people to spend the bulk of their time.
Sarah Walton: 19:42
When it comes to money, I do have a little bit of a different stance on what money is and how we operate with it. I'm kind of embarrassed to tell the story. It's one of those where I was like, oh. When it happened, I was like I can never tell anyone this right, but I was actually prepping to be a keynote speaker at a conference in the Poconos. I was in this gorgeous log cabin facing out into the woods. I was like what is this glorious life I'm living right. I'm practicing this talk right and I keep hearing. Okay, this is when I say people are going to say I'm crazy. I swear to God, I heard it. It was in my own head, so I don't know if it was me, but it didn't feel like me, right. And it was, money is love. And the first time I heard it I was like that is the dumbest thing I have ever heard in my life. I will never say that. And it just kept coming and I was like what in the world? What? This makes no sense. And so I keep practicing. And then, as I'm talking, I'm remembering a lot of work I did with Marianne Williamson in my early twenties.I worked for a company where we were digitizing all of her hundreds and hundreds of talks, and so we were getting them off of cassette tapes, that's how old I am, into digital form and I would go in the studio with her and listen.
Sarah Walton: 20:55
Now, I've never studied A Course in Miracles. I can't even pretend to be an expert in A Course in Miracles, but what I learned from her is that there are really only two forces at work on planet Earth. There's love and there's fear. And love's job is to stoke fear, to bring it up to the surface so it can get healed and be transmuted back into love. That is my basic understanding. So, as I'm sitting there thinking, wait a minute, if money is love, oh my God, that means it stokes all of our fears. And all of a sudden it started to make me cry again. Boy, I should have colds more often. I'm very weepy, anyway. But it started to really hit me like wait a minute.
Sarah Walton: 21:36
The reason people don't allow money in is it stokes their fears. I'm not good enough for this. I can't handle this. I'm not smart enough to know what to do with this, so we just shove it away because it's too much. And the more I've studied this, the more it's shown itself to be pretty dang accurate in that money will show you everything you have not yet healed and it will do it fast. And that's why I believe people who, like win the lottery, who haven't worked on themselves, they'll lose it real quick. Right, and that's a phenomenon that's been studied. Like how does this happen?
Sarah Walton: 22:10
They get a hundred million dollars. It's gone in three years. Like, how do you even spend that much? They don't want it. And I know everybody listening you've probably done it too where you're like God, I got a $10,000 bonus. I don't even know where it went. Or I got this thing, I got an inheritance, something, and it's gone. I don't even know where it went.
Sarah Walton: 22:29
If you've ever had that experience, it's such an opportunity. No shame ever to go. Wow, what fear did it stoke? And get really curious about that. And the more you heal that, it is astounding how much faster money starts to come in. And so I tell people all the time you can learn all the sales skills and I will teach you anything and everything you want to know, but if you're not dealing with this piece, you will not make the sale and or no matter how much you are making, you will spend more than you make. And it doesn't matter, and we all know that. We've seen that right. People who bring in a hundred thousand dollars a month in their business, but they're spending 120. So who cares? Right, it's just you're moving more, but you're not actually welcoming it into your life and healing what needs to be healed so you can grow yourself to actually hold more.
Christine DeHerrera: 23:19
Wow, oh my gosh. Yes, let's go back to the money and fear being the two opposing, if you will, forces. Money is going to bring up those fears. So you can heal them, I mean whoa.
Sarah Walton: 23:40
I know, but now you can know why. I was in the Poconos by myself going, anyone else hear that? I was like that's crazy. But it's not that money is love, right, it's that it has that same love-like energy. Yeah.
Christine DeHerrera: 23:52
Yeah, I mean the idea that money is energy and it's circulating and there's basically a limitless supply, even though we've all been taught there isn't, I think, is really really factual information. But placing it alongside fear in that way, I mean that's just really super interesting and goes against all the conditioning we have. Right, and every one of us, I mean I can think of many times, especially when I was younger. It's exactly what you said. You get a check in, or we don't even do checks anymore. You get in money, a payment, right, yeah, you get money, and then, whether it's conscious like I'm going to go buy that thing, or whether it's, oh, now my car needs tires or whatever, it has a way of working this way until you start doing the healing work around this.
Christine DeHerrera: 24:44
That's so, so interesting. Oh my gosh. Okay. This leads me perfectly into a challenging topic for many business owners, women and otherwise, undercharging. What do you have to say about that? Yes, all right, I bet it's a lot.
Sarah Walton: 25:06
I do have a lot to say, but I will try to sort of hold this in. Kind of a simple foundational principle is that if you are not okay, if we're going to take on money, is love right? If you are not bringing in the amount of love that you are putting out, you will feel off. So if you are producing something that is extraordinary for other humans and you are not charging enough for it, you will burn out. You will feel like crap. People will not get the transformation that they were after and you will quit. If you are overcharging, also a thing, right? People are like no, just keep raising your rates. Maybe, maybe, but if you're overcharging, you're going to fumble it somehow because your integrity is out and it won't work. So you've got to always be paying attention to the amount of love that you are pouring into the world must be congruent with the amount of love that is visible in your bank account. If that is off either way, things will start to fall apart. It's very painful and it's very uncomfortable, which again has you go back to wait a minute. What have I not healed? Oh well, if I charge what this is worth, I'm an asshole. That's a big one, right? Wealthy people are bad. Well, I'm not bad, so I can't charge for this. Oh my god, I got that. That makes total sense, of course. Right now, what we want to do is actually look at that belief, look at that fear and challenge it.
Sarah Walton: 26:27
Is that real? Is that real? Well, I don't know any wealthy people, oh, okay, well, let's research some. Let's find wealthy people. Let's look and if we actually look, people who have real money, not pretend money, I think we know who I'm talking about. Right, not pretend money, not fake flashy money. I'm talking about genuine wealth. They're usually extraordinary humans. They are incredibly generous, they're very kind. Why? Because they're healing constantly and they are unbelievable people. And so if we can actually look at the beauty of that and the soul of that, like the depth of a human being who is welcomed that much wealth in, and that, by the way, the universe is like yes, please keep being a steward of this money. Here's some more. Oh, did you need some more? Okay, great, thank you so much.
Sarah Walton: 27:20
That's what starts to happen when someone's a fantastic steward of money, and so I know what happens when we're up against some of those beliefs, like rich people are assholes or you've got to be a crook if you're wealthy, or you're somehow corrupt or dark inside. We want to really look at that and examine one where we learned that, whether or not we actually even know anyone who's truly wealthy personally. So how do we even know? Who do we want to research and understand? And then that is also going to come down to the next step, which is self-trust. So let's even pretend it is true, all wealthy people are asshats. Okay, let's take that on.
Sarah Walton: 27:59
Are you Well? No, okay, so why would money turn you into that? Are you that fragile, are you that weak? Or do you trust yourself? And then it's like, oh, oh well, I would be amazing. Right, there you go and really living in the truth of that. So it's kind of that one-two step to understanding why we're afraid to earn what we actually could earn, in that there's probably some underlying lie that we've bought into. And then there's the piece of self-trust that somehow we're so weak and fragile that money would turn us into a big fat jerk. No, money is a magnifying glass. If you are a jerk, it will make you a bigger jerk, and if you are extraordinary, it will allow you to do so many more extraordinary things.
Christine DeHerrera: 28:44
Wow, this is why I love this woman. You guys, she's so awesome. Yeah, I think that's again a really powerful reframe. I mean I know from myself being in business for 20 years, especially the first half of that, like I was not raising my prices like every year like you should do to meet with inflation, and I know that now part of it is I just was running around like a chicken with my head cut off trying to meet deadlines, and part of it is like I think back to the family piece is like people make a certain amount of money in this.
Christine DeHerrera: 29:19
You know, in my family lineage, if you will and I, it never occurred to me I say that sincerely, sarah it never occurred to me I should be raising my prices. That sounds so foolish now because I've done lots of money work, but it's yeah, it's astounding. And the other piece of that that I wanted to comment on was, yes, there are definitely some very bad people that have lots of money, but there's lots of people with no money that are also very bad people. The imagery that we get in the media about money is, I mean, you're on this podcast, so some of it's designed to keep us from wanting to achieve and again the controlling and all of that kind of stuff. And so again, I think this is really powerful reframe to recognize what's going on and start to unwind it and do the healing due to the fear.
Sarah Walton: 30:19
I mean seriously, right, it's all right there. And the other thing I love to say to women is nothing bad ever happens when women have more money. Ever. Women are so great with money, so good.
Sarah Walton: 30:34
And instead of acknowledging that society has done things like told us we need a man's signature on our mortgages and on credit card applications up until 1976. That is not that long ago. You could not get a credit card or have a mortgage without a man's signature on it. Meanwhile, let's look at the decisions that have been made with money traditionally throughout our planet. Right, most of those have been made by men and they haven't gone very well. And I'm not saying that to be like men are bad, I don't mean that at all. It's that we need to untangle what's real from what's been portrayed, which is exactly what you're pointing to is like yeah, but it's portrayed this certain way and it's like right, why is that? And just continuing to ask that question. Who benefits from that? Why would we continue that? And is that real? And the more that? Again? Wiggle your toes, right? This is another great place to wiggle your toes.
Sarah Walton: 31:28
You see somebody acting like a weirdo with money, right, let's just say that and you go huh. Is that a man or a woman? First of all, is that patriarchy, or is it time for something new? And that's more what I mean by man or woman. Not so much that all men are bad with money at all, obviously we know that's not true, but rather there's a patriarchal structure to who should have the money and who should not. And it's time to kind of blow that up a little bit, because it's not working very well, right? And when we look around the world at where billions of dollars are being spent to slaughter other people's children, if that money were instead in women's hands, I'm going to argue we would be dropping food, water and medicine, not bombs, and I will argue that forcefully and I really stand by that.
Christine DeHerrera: 32:19
Yeah, absolutely. I mean, I think exactly it's not so much trying to point fingers as just recognizing that the structures we're in are starting to be dismantled from within and it's time for new structures, new ways of doing things. And women should be leading these movements because of exactly what you said, because in general, we're very good with building communities and taking care of communities and caring for families and caring for other people's children, and millions of miles away I don't think millions can say but yeah, yeah, yeah, absolutely, absolutely.
Sarah Walton: 32:53
And I think it's just something for us to start to look at as humans, all of us, all of us to look at. Wow, this structure may not actually be working. Interesting, what can we replace it with?
Christine DeHerrera: 33:04
What can we replace it with? Exactly, exactly. So, with that in mind, what are a couple keys to abundance that you could point us towards to start doing this work, or do it at a deeper level, even if we're already doing some of this work?
Sarah Walton: 33:20
Such a good question. I mean, I'm a big fan of very tangible, very easily accessible tools and I know you, look, I talk about abundance a lot and people are like that's nice, sarah Walton, but I can't pay my electric bill, and that's a real thing. That happens to people. I totally get that. So let's take that scenario right. And for you it might be something else. It might be like god, I really wanted to hire somebody more for the team. We just aren't there yet. Or I really wanted to surprise my spouse with the next three mortgage payments and I'm not there yet. Pick a thing.
Sarah Walton: 33:50
We all have that moment of like, dang it in that moment. What I invite people to do is set the bill down for a hot second and look up. And that sounds crazy, but again it's kind of like wiggling the toes. It pulls the attention into a different space and the reason that's important is staring at the bill or staring at the missed mark, whatever that is for you. Staring at that keeps that first, like front and center for you all the time. So you want to shift that just slightly and start to see what else is out there and I say, look up and I tell people to look for the space. So like if you're watching this on the video, right, like you could be looking at my face, or you could start to look at the chair behind me or the painting behind me, or look at the space around my head, right, there's a lot of space. It's like, oh, but we're not trained to look for that. We're trained to look for the finite object, not the space. So then, this exercise, what you're starting to do is reframe what you're actually dealing with, and what you're dealing with is a multitude of possibilities, but when we're focused on the one in front of us, it's either the money's there or it's not, and that's it, you know, and you kind of get that energy around it versus wait a minute. Okay and then my next favorite question to ask as you're looking at the space is who needs me? And that sounds crazy. Stick with me. Who needs me? The first three people that come to mind.
Sarah Walton: 35:16
My challenge to you is email them, call them, text them. I've done this to the tune of $75,000 in a day. I did not reach out to these people for that reason. But that's how effective this is. You can literally be like oh, Bob, from accounting, from my job three weeks ago, or my job three years ago. You reach out to Bob. He's like oh my god. My wife was just looking for someone for that. You're like whoa, that's crazy, but it really does work that way. And sometimes you'll reach out to them. You don't hear from them for a couple days, but they'll get back to you and in the meantime you've done that three or four days in a row.
Sarah Walton: 35:47
There's now 15 people that your brain brought to you in a moment of what else is possible. And when we start to do that, we can open up to asking questions that might actually lead us to a solution. As opposed to it's not there, it's not there, it's not there, it's not there, it's not there, and this is actually. This might sound woo-woo and fanciful. It's actually quite proven that it works. When you start to focus on different things, literally visually, with your eyes or your mind you start focusing on other things, you start to see other things, and then there's more possibility for you.
Sarah Walton: 36:21
And the example I always give to people is if you're ever waiting for someone to pick you up and, let's say, they're going to pick you up in a white Honda. I don't know, totally made that up right. And so all of a sudden, you're standing on the curb like god, there's so many white Hondas. I mean, have you ever had that experience? You're like geez, they're everywhere. Well, what, did the dealership know you were waiting for a white Honda and they just decided to send them on the street? No, you became aware that they exist and so if you start looking for opportunity and you start looking for possibility, you will see it. It's literally already there. But you're focused on I don't have it for this. So that's all you can see.
Sarah Walton: 37:04
And we've all had that experience. I'm not making it up; you've had it, I've had it. I mean, I remember my college boyfriend drove a gold Honda. Who the hell has a gold Honda? One day I was waiting for it. I'm like, oh my God, there's a gold Honda every three cars. Like what the right? Like it's literally that specific for us. If you are looking for the solution to bring in more, you will find it. If you are looking at lack, you will find it, and that is a proven fact. We've all gone through it.
Christine DeHerrera: 37:32
Yeah, I love that. I am 100% sure I'm going to see a gold Honda on my way to pick up my son from school today. You just know it. I will report back.
Sarah Walton: 37:41
I don't know if they make those anymore, but I bet you see one, I bet you do.
Sarah Walton: 37:49
So funny. It's crazy, right, isn't that wild? Yeah, but that is really the key to bringing in more abundance is actively choosing where you're going to focus. And I'm not saying you pretend and you don't pay that bill. That's not what I'm saying. But if you open yourself up to god, who needs me, what are the opportunities? Where are they? You'll find them and they're real.
Christine DeHerrera: 38:08
Yeah, yeah, I love that, and it is true. I love that it starts with looking up, because just to create that spaciousness in your body, we're back to sort of a somatic experience sort of situation. It's so important and it's so easy to get stuck and just looking at the bill and freaking out, like there's no way I can pay this ridiculous outlandish medical bill, for example. But there always is a possibility and first create space and then open up to the possibilities. Oh my god, that's such a great tip. I love it. Oh my gosh, you have so much wisdom and, like I said, I could have you on here forever, so I'm going to respect your time. But I want to tell people, one of the cool tools that you have is the freedom calculator. Can you talk about that? Because, again, dispelling the myths of money in our business and sales in our business and making it tangible is so critical to success, because then it loses its power over us. And you've got this amazing, very cool tool. Tell them all about it.
Sarah Walton: 39:18
Yes, I love that. The Freedom Calculator is your own calculator. You'll put in your own numbers to this tool that I've created to help you figure out how much money you need to make in your business to feel free. This is the number where your shoulders drop and you're like, oh dang, I'm doing it, I'm doing the thing, and it really is an outline of your specific expenses, the fixed expenses that you have every month in your business, how you can invest more in advertising and marketing, make sure you're saving for taxes.
Sarah Walton: 39:50
What is this number for you? And it's so important that we find this number because once we do much like finding the opportunity or the solution, your brain will start to work on it. So if you're like, oh my god, I need to hit 10K a month or 20K a month, your brain will start to figure out okay, if we need 20K a month, how many units of whatever do we need to sell to get there? All of a sudden, you're like, oh my god, I need to work with 10 people this month. Oh well, that's doable, let me reach out to two people a day. And now you've got a plan to hit your freedom number. The other thing that I've added to the freedom calculator is about three or four pages of really great marketing advice and ideas for you to actually support yourself in hitting that number.
Christine DeHerrera: 40:26
That's Sarah Walton. Folks always making things better and just more awesome.
Sarah Walton: 40:33
You're so kind, you're so kind.
Christine DeHerrera: 40:36
So true though. It's so true. I am kind and I will receive that. But also, you're a badass, amazing, always upgrading kind of woman. I appreciate that. You've got all kinds of cool ways people can find you. Tell them all about it and we'll put all the links in the show notes, obviously.
Sarah Walton: 40:56
Well, you can head over to sarahwaltoncom, where somebody named Christine may or may not have helped write some of those pages that are amazing now. Thank you so much, Christine, so you can head over to sarahwaltoncom. You can also find me on YouTube and Instagram. Those are the places I hang out the most, and then you can find someone named Christine on my podcast, which is called the Game On Girlfriend Podcast.
Christine DeHerrera: 41:19
Yeah, super, super fun podcast with lots of great advice and you should definitely listen. Well, thank you so much for being here today, Sarah. I mean, I just feel so blessed to have you in my life and getting to share you with all the amazing people listening as well. So, thank you, thank you, thank you.
Sarah Walton: 41:40
Thank you, it's just been such a joy, and I feel the same way about you, Christine. We feel just so lucky when we find our people. Thank you.