Want More Clients & Visibility? You Need These 4 Shifts!

After 20 years in business, working across industries, landing media features, and helping entrepreneurs build lasting success, I’ve seen what works—and what keeps even the most talented people stuck. I developed my four-part framework to help my clients bring their biggest ideas to life—whether that’s creating a standout offer, turning their expertise into a business that makes bank AND makes them happy, launching a book, building a podcast, anything you can dream up! 

If you’ve ever felt like you’re doing everything—posting, creating, launching—yet still not getting the visibility, momentum, or clients you know are possible, this episode is for you.

Inside, we’ll break down:
✅ Why creating space is the first step to building something extraordinary (and how to do it when you’re overflowing with ideas)
✅ How to sharpen your message and tell stories that make people stop, listen, and buy (just like Rihanna did with Fenty Beauty)
✅ What it actually means to build a body of work that positions you as a leader—instead of constantly chasing your tail
✅ The kind of collaborations that can change everything for your business—think Oprah’s Book Club level impact

This isn’t about doing more—it’s about doing the right things in a way that aligns with who you are and what you want to build.

✨ Want to take this work deeper? I put all the reflection questions from this episode into a PDF—click the link here and I’ll send it to you.

🎧 Press play, and let’s build something that lasts.

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Learn more Christine and how she helps high achievers reach next level business success on her website.

Thank you for listening and just remember, you are the magic!

Chapters

• 0:04 Building Your Success Framework
• 14:33 Strategic Collaboration for Success
• 18:36 Engage With Audience and Encourage Feedback

Transcript

Christine DeHerrera: 0:04

Welcome to You Are the Magic. We have a banger today! Everything I'm going to share with you is something that took me more than 20 years to figure out, and I'm hoping to save you decades of time. If you're anything like me and my clients, you're a high achiever with big ideas, super exciting projects and the drive to make them happen. You see the vision, you feel the potential and you're ready for your next level. But instead of having all this momentum, you might be feeling stuck, frazzled, fragmented, spread too thin, and like you're working so hard but nothing is coming to fruition in the way that you know it can. 

Here's what I've learned. Next level success is not about working harder. It's not about learning more things or doing all the things. It's about doing the right thing at the right time. 

Over the years, I developed this four-part framework that I use for myself now as well as my clients, and today I'm going to share it all with you. These four pillars will help you break free from the grind you've created for yourself, focus on what's actually moving the needle and step into the business that will feel good and makes you magnetic and wildly successful. 

These are the exact strategies that helped me build my first company. These strategies helped me land media features and now grow this podcast as part of my next evolution. 

I've got something special for you. If you want all the reflection questions from this episode in an easy to access PDF, check the link in the show notes and I will send it right over. Let's dive in.

Christine DeHerrera: 1:50

The first pillar in my four-part framework is: create more space. To fully embody this next evolution in your work, you have to let go of the ways you've been doing things and make space for something new and extraordinary. 

The challenge is, as high achievers and creative entrepreneurs, we often have so many exciting ideas that we're trying to execute all at once. You probably have a new offer, a book, a podcast, social media content, collaborations, who knows what else you have planned: retreats, memberships, all of these things, but spreading yourself too thin makes it nearly impossible to create something truly extraordinary, which in today's attention deficit world is required. 

Good enough isn't good enough. Your work? It has to be magnetic and for that to happen you need bandwidth. This means letting go of the urge to do everything everywhere all at once so you can focus deeply on what matters. Now, this doesn't mean you have to be perfect, but you do have to create the space to allow your unique ideas and your way of doing things come through.

Christine DeHerrera: 3:08

I've seen this pattern over and over again. Going all the way back to the early years in my business, I worked with apparel manufacturers who had far too many SKUs but limited advertising and limited resources to devote to marketing their products. They might have a pair of pants in nine different colors, for example. They wanted every product to sell, because somebody for sure wanted the blue and somebody for sure wanted the dark forest green, but with that scattered focus, none of them stood out. Now I see this same challenge with my brilliant clients when I'm working with them as their business coach.

Christine DeHerrera: 3:48

People who have a book inside them. They have genius level new offers and a powerful message that needs to get out into the world right now, but they're trying to push too many things forward at once. What happens? Too little effort in too many directions means nothing gets the true time, energy and magic it needs to become truly exceptional. A little effort spread over too many things prevents the synchronicities that make your work magical. So I'm going to ask you what's one project, offer or commitment you can temporarily pause or say no to, so you can go all in on what truly matters with that project?

Christine DeHerrera: 4:34

The second pillar in this process is harnessing the power of storytelling. The way you tell your story, both internally–how you see yourself and externally–how you're sharing your work and what you do, is the key to your next level success. The problem is, many business owners struggle to communicate their work in a way that captivates, connects, converts and turns people into those proverbial raving fans. 

Instead, it's easy to focus just on facts and leave emotion behind, and focus on features rather than the transformation your service or product provides. People don't just buy products or services. They buy stories. Your ability to share a compelling narrative about you and your products and how you help people, and the transformation you get, is what sets you apart. A wonderful example of using your story to not only create an amazing business but change the world at the same time is Rihanna and Fenty Beauty.

Christine DeHerrera: 5:39

Rihanna didn't just launch another makeup brand or let somebody else show her what colors and things she was going to offer. Absolutely not. Instead, she told a story that changed the industry. 

Before Fenty Beauty, most cosmetic brands simply catered to a very narrow range of skin tones. You probably remember these days, this left millions of us feeling unseen. Right? Rihanna took her own experience struggling to find makeup that matched her beautiful skin and turned it into a mission. She launched Fenty Beauty with 40 foundation shades, making inclusivity the center of the brand's story. So, instead of just saying we sell makeup and I am a fancy famous musician, Fenty’s story was: beauty for all. This was such a revolution. She also made herself the face of the brand. She shared her personal struggles and connected directly with her audience, which always sells. And then she used real people, not only models, to showcase the shades, making all of this feel deeply personal. The result? In the first 40 days, Fenty Beauty made $100 million and forced the entire beauty industry to rethink inclusivity. This was game changing. Other brands scrambled to catch up, but they weren't only competing with her products, they were now trying to match the power of her story.

Christine DeHerrera: 7:12

So why does this matter for your business? When you tell the right story, your brand becomes more than a business. It can become a movement. I believe really strongly that your personal experiences and frustrations and your unique perspective and point of view are not just background for your business. These are your biggest assets. This is what is going to connect your people to you. The right story doesn't just attract customers, it builds deep loyalty of the right people, who not only will buy your product and service, but they'll tell everyone else about it. 

So, just to be super clear, the right story doesn't just attract people. It builds a movement. I challenge you to refine your biography. Take a moment to revisit your professional bio whether that's on your website, your LinkedIn, or social media and find a way to infuse it with your personal story and mission, instead of just listing your credentials. Share what drives you and how your journey shapes the values you bring. This personal touch can create a deeper connection with your audience. And again, if you'd like all of these questions, just click the link in the show notes and I'll send you a PDF.

Christine DeHerrera: 8:30

Pillar three is you're doing all this beautiful work and now you need to build a body of work. Instead of just being out there creating content, you build a legacy of work that positions you and your company as the go-to expert for whatever it is you are offering. The challenge we have nowadays is many of us feel stuck on the hamster wheel of trying to create content, posting on social media, churning out marketing materials. I mean, have you done your newsletter? But without seeing real traction. It's like we're constantly creating but not building anything lasting. So the shift here is not that you need to create more, you need to create a body of work that establishes your authority and speaks for you long after you've made it.

Christine DeHerrera: 9:21

A great example of this is before I even started my PR and advertising firm, I had already built a body of work. At that time, I was writing magazine articles, hundreds of them. By the time I officially launched my business, I'd probably written more than 500 articles. This meant that people already knew who I was, what I was all about and that I really was an expert in that field. My writing and all those publication credits demonstrated my knowledge of the media. So when I started my business, people trusted me. I didn't have to prove myself from scratch. I had built-in credibility and visibility, and that body of work carried me into a successful business because it gave people something tangible to associate with my expertise. Now I'm doing that again with this podcast. I launched You Are the Magic as a way to build a new body of work, one that showcases all of my experiences in business, expertise in marketing and all the different kinds of folks I've worked with over the years. I'm not looking at this podcast as content. It is a strategic way to show my thought leadership, create connections and open doors for new opportunities, and it's a lot of fun.

Christine DeHerrera: 10:37

Building your body of work should be fun. What makes a body of work different than social media is that a body of work stands the test of time. Unfortunately, even the best Instagram posts or viral content on TikTok just disappears into nothingness. I mean, sure, people can go search it out, but generally speaking, that's not something that happens, whereas a body of work is something searchable and that people can look to over a longer period of time. So some ways you can build your body of work are you can have a blog that demonstrates your expertise or showcases your products. You can write a book that positions you as a thought leader, a signature talk or workshop that you become known for, or a podcast that highlights your insights and builds your audience.

Christine DeHerrera: 11:28

Here's the key. Whatever format you pick, it should be something that's fun for you to create, that you feel drawn to and that comes relatively easy to you. Now, that doesn't mean you aren't going to have to put in the work, but it shouldn't be something that is just a slog. If it is, that's not the right area to focus your attention. If you love to talk, maybe it's a podcast. If writing comes really naturally, maybe it's a book or a blog, and whatever it is, when you create from a place of joy and alignment, you're much more likely to stay consistent and build something truly valuable.

Christine DeHerrera: 12:05

A body of work makes you undeniable. It builds your authority before you even walk into the room. So I want to encourage you to start identifying your existing body of work. What have you already created? Do you have blogs, talks, articles, case studies, videos? Even your social media content can be repurposed to one of these other platforms to make it truly a body of work. What can you refine and repurpose? And, most importantly, what format actually excites you?

Christine DeHerrera: 12:37

Which brings us to pillar four collaborators– the power of Pied Pipers. You aren't meant to build your business alone. The problem is, many times we're trying to do everything by ourselves, but real momentum comes from strategic collaboration, ie connecting with people who can amplify your message and open doors you can't reach on your own. The right collaborators–these could be mentors, peers, referral partners, podcast hosts, event organizers, journalists. They can introduce you to new audiences, give you credibility and fast track your success. But first you need to be clear on what you do and how you help people. So let me give you a few examples of how I've found my collaborators.

Christine DeHerrera: 13:25

One of the biggest keys, like I said, to attracting the right collaborators is being really clear about what you do and who you help. People can't refer you or invite you into opportunities if they don't fully understand your expertise. For example, as you know, I help my clients over index on the power of storytelling, among other things, because I've made that clear, it's easy for people to put me in front of their own clients and audiences. I've been invited to teach storytelling inside other people's programs because my expertise aligns perfectly with what their audience needs and that they don't offer. I've been asked to speak as a guest on podcasts because hosts know that I can bring value to their listeners. And back in my publicity and advertising days, I was asked to speak at industry conferences, not because I was chasing those opportunities, but because people already associated me with that expertise. That's the power of collaboration. That's the power of collaboration when people clearly understand your zone of genius, they can naturally introduce you to the right rooms, the right audiences and other opportunities.

Christine DeHerrera: 14:33

So what's a big league example of this? Let's call it the Oprah and Reese effect. Oprah's book club, Reese's book club. These aren't things you can buy your way into. They come to you when your work speaks for itself. An example of this is when Reese Witherspoon picked when the Crawdads Sing for her book club. That shot the author into the stratosphere, right, and you know this. Another great example is when Sarah Blakely sent a basket of Spanx to Oprah and it was featured on her favorite things. The brand became a household name. So again, you can't buy your way into these things. This is part of the building, the body of work. But the right collaboration can change everything.

Christine DeHerrera: 15:20

Again, first you have to do great work and make sure people know about it. So I'm going to give you five concrete ways to find collaborators. Number one, first you have to clarify your message. If people don't know exactly what you do, they won't think of you when an opportunity comes. So you can ask yourself if someone were introducing me, what's one sentence I want them to say?

Christine DeHerrera: 15:45

Number two tap into your existing networks. Look at your past clients, colleagues, peers, people who are already aligned with your mission. You can reach out and say I'd love to collaborate in some way. Let's brainstorm how we can support each other. Or, even better yet, if you know them well and you know how you can help them, tell them exactly what it is, because people are very busy and they may not have time to brainstorm with you, but they do want to support you and you are going to show them how. 

Number three: you can guest teach inside other people's programs. You can find other business owners who serve the same audience in a different way and offer to provide a training or workshop that is full of value for their community.

Christine DeHerrera: 16:34

Number fou:r get on podcasts and panels. If you're building your body of work, right, people are going to reach out to you. But don't be afraid to send those pitch letters and reach out to podcast hosts and event organizers who align with your expertise and whose audience you know you can help focus on what their audience will gain from your insights and amazing things can happen. 

And the fifth way that you can find collaborators is simple–be the connector. Collaboration is a two-way street. If you make a habit of introducing people and facilitating opportunities, you'll naturally attract the same energy back. You don't need more followers. You need more people who love you and your work and who have opportunities for sharing it. 

Identify one person who you could collaborate with this month and reach out. Again, think of somebody who's serving a similar audience in a different way, someone whose work compliments yours, and reach out and start a conversation about how you can support each other. 

Please report back on how this goes. I love a good win and I would love to share some wins from this episode and future episodes. So those are the four pillars that I've used to build my business and that I use when I work with my clients.

Christine DeHerrera: 17:59

Success at your next level isn't about doing more. It's about creating space, telling more powerful stories, building a body of work that stands out and finding the right people to amplify your message. When you focus on these four pillars, you'll create a business that thrives and is deeply aligned with who you are, and I think that is why you are in business. You want to be in love with the work that you're doing and the people that you're doing it for. When you follow the steps in these four pillars, you will have that success you're looking for.

Christine DeHerrera: 18:36

If you'd like to receive all these reflection questions in this episode in a PDF, just follow the link in the show notes and I'll send it over to you. Also, if you're enjoying, You Are the Magic, please take a moment to leave a five-star review and tell your friends. It truly helps more people find the show, and I really want to keep the conversation going. Finally, did you know you can text me? At the top of the show notes there's a link where you can send me a message. I'd love to hear what you loved about this episode, any questions you have or future topics you'd like me to explore. Thank you again for listening and always remember you are the magic.