You Are The Magic
You Are the Magic helps high achievers reignite their passion by tapping into the power they already possess—without adding more hustle to their plate. Hosted by Christine DeHerrera, a seasoned business coach, PR pro, and writer with over 20 years of experience, each episode blends mindset, strategy, and a dash of woo so you can create success that lights you up and makes your wildest dreams feel like your new normal.
You Are The Magic
Social Media Secrets from a Pro: Get More Visibility in Less Time with Katie McKiever
In this episode of You Are the Magic, I sit down with the incredible Katie McKiever, a powerhouse in social media strategy with over 15 years of experience across digital, print, broadcast, and brand journalism. Katie has crafted tens of thousands of social media posts, generating millions of impressions and earned media value—and she’s here to help YOU make social media work simply and effectively for your business.
Katie shares her inspiring journey of not knowing where she fit in professionally—because her future career didn’t even exist yet! From interning at a hip-hop radio station (hint: she got to meet a true hip hop legend) to realizing that her love for media, communication, and connection would one day merge into social media, her story is proof that following your intuition leads to opportunities you never could have predicted.
If you've ever felt overwhelmed by social media, Katie’s 3-2-1-Go Framework is a simple and powerful system to help entrepreneurs, business owners, and personal brands create engaging content without the stress. We also discuss the importance of community in business success, how to embrace your unique gifts, and why storytelling is the most valuable tool in today’s digital landscape.
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📸 Connect with her on Instagram: instagram.com/katiemckiever
Listen now and get ready to transform your social media strategy—without burning out!
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Thank you for listening and just remember, you are the magic!
I have such a treat for you today on the you Are the Magic podcast with my guest, Katie McKeever.
Christine DeHerrera:Katie McKeever is a undisputed social media professional. She's been doing it for more than 15 years and has crafted tens of thousands of social media posts, generating tens of millions of impressions and millions of dollars in earned media value. She comes by social media posts, generating tens of millions of impressions and millions of dollars in earned media value. She comes by social media by way of a long background in all media, including print, digital, broadcast, radio, magazines and, of course, social media. You might have seen her featured on the BBC or NPR and she has won numerous awards for her PR, digital, social communication and brand journalism campaigns. And she is the kindest, bestest person on the planet and I'm so excited for you to hear her today. Hear her today. There might be a story about a hip hop legend you don't want to miss, as well as Katie's take on how to make social media really simple and straightforward and fit into your busy day. Enjoy. Welcome to the you Are the Magic podcast, Katie McKeever.
Katie McKiever:Oh, thanks for having me. I'm so thrilled you have a podcast now and I get to be on it and we get to talk and, yes, I am ready to jump in. This is exciting.
Christine DeHerrera:Well, I'm so excited you're here. I want to take our guests back to how we met. We were in this mastermind and I met all kinds of amazing, cool women, including you, and it just shows how important the power of community is for women.
Katie McKiever:Oh, yes, you too, and so many women I hold near and dear to my heart. And yeah, it was funny. I went to a networking event last night and we talked about how you know this new report. I'm going deep immediately, but this new report just came out about living a long, healthy, thriving life and the number one indicator of that is community and connection and people. It's not health, it's not, you know, what you eat is not working out. It's community and getting around people and learning about them and being like anyway, it's like it's the key to unlock so much. That was the best experience being in a group with you, meeting you and so many other great women, just like you said, yeah.
Christine DeHerrera:Yeah, it makes sense to me that community would be the number one thing for longevity and everything, and we go deep here. So do not be afraid of a tangent, don't be afraid to go deep. That is the whole point of this podcast. So, yeah, I remember talking with you. It would have been like December of 2021. And you had just given notice at your corporate job and were getting ready to start this incredible business you were running or running now. So do you remember that? I mean, of course you do, but what do you think when you look back on that now?
Katie McKiever:Yeah, I absolutely remember that it was terrifying, it was thrilling. This much time later and I'm still like, oh my gosh, I did that, like yeah, and when you build up something so big in your head and then you do it, and you're like I did it there's been ebbs and flows since and you don't end up where you think you're gonna end up or whatever, and it's just the journey is the journey. But thinking back on that time, and I mean it was a ball of fear and the fear being, oh my gosh, is this going to work out? Am I really supposed to be doing this? Am I wait? Why?
Christine DeHerrera:am.
Katie McKiever:I doing this again and the taking control of you know, when you've just been kind of on autopilot, reactive mode or you know this, just taking things as they're coming, but not being thoughtful and intentional about your life, about your life specifically for me, my professional life, even though a lot of other personal things wrapped into that. But, yeah, man, the power that comes from taking hold of your direction and going after something. I don't know where this is going to end up. I don't. And I say to people, I don't. You know, I stepped out as an entrepreneur, left corporate life, 2021, december, and when I'm, when I'm talking about the fear, I'm talking about all of it. You know, making money, you know, am I really doing what I'm supposed to be doing? And and even making the call to my boss because I mean, this was virtual world, this was pandemic world. You know that pivotal moment. All right, I'm locked in, I'm doing it, I'm picking up the phone. Oh my gosh, is this? It Like that, just like all of that, and how terrifying it is.
Katie McKiever:And and you, you go out, you step out on faith and you do it. And I had lined up. You know I was doing it smart and you know smart, I had lined up so much. I had my, I had my nest egg, I had, you know, I, you know a side hustling. I had client work going and done already. So I had kind of this proven thing. And I remember talking to my therapist at the time and she's like Katie, you're, you're, this is as good as you can make it, like you're, you're just dragging your heels on this thing. Essentially is what she said and she's like, yeah, you just need to put a date on the calendar now and actually do it.
Katie McKiever:And I'm like, oh my gosh, I think I do. And so I had a physical calendar and I drew a circle and on the date that I was going to make the call, or actually first, I put the circle around my final date that I wanted to be working, and then she was like wait a minute. Okay, wait, but let's go through the steps you got to put in notice. So I was like, okay, well, yeah, let me back that up and then put it in another circle around another date. I was several weeks ahead of that. So I'm like, okay, and I just saw the, you know, several months away. So I would flip the calendar. And I saw the months flip and I'm like, oh my gosh, I'm getting closer to the date. This is terrifying. So did it? And it's been incredible.
Katie McKiever:And I say this to people you know I stepped out as an entrepreneur, but leaving corporate, that's a dream for a lot of people. You know some people do it, some people don't. Had many conversations about people who are in corporate and want to make that move or, you know, going back to it, whatever. But I don't know if it's going to be my life forever, if I'm always forever the entrepreneur now. But I knew, I knew I had to try it and I knew I had to do something about it and I like I just I wouldn't be right if I didn't and it's worked out and it's been beautiful and it's going to evolve and change and who knows what it's going to be next year, but it was the right thing. I know that for a fact and I did it. I'm so proud of this journey and being able to kind of walk into this and help people in the way I want to help them and a way that I know I'm supposed to be helping people, and especially right now.
Christine DeHerrera:Yeah, I mean, I think that knowing peace is really, really important. We have to know and we have to make that decision. I think, honestly, that decision is the where the power and the momentum starts. And I remember talking with you and you had a plan and I knew how awesome you were. So I was not at all like, oh no. I was like I know this woman is going to light the world on fire. And my own journey, my journey, was a little bit different. I still had my job, I was writing magazine articles, and then I knew I wanted to start something, but I didn't know exactly what it was. And then somebody asked me to write a press release and then, you know, fast forward to thousands of press releases and all of that later. But there's every kind of journey and there's not one right one. But I do think there's the decision point where you say I am committed to this and then you let the universe take over the rest of it, right?
Katie McKiever:Absolutely, and how you started us out with community, it would not have happened. My husband is the most supportive person but he wasn't in it with me, you know. I mean he doesn't know the day to day and I had that community, that group of women. We were all going through the same thing and that gave me so much strength and to be able to speak, give words to things and to connect in ways that I was unable to connect with anybody else at that point in my life that there were other people who got it. That was a crucial group and to have people around you who get it.
Katie McKiever:And it's not just about being supportive. Of course you have loved ones and friends, but sometimes there's only certain people that will get it. And so important to be around strength and that knowing and that kind of like camaraderie and I had it modeled in front of me with so many other women of this is, this is what it can be. I don't know what you don't know and if you're not in network with people or in relationship with people, to know what the possibilities are, so many possibilities I would have never known existed, the you know how to you know market to people or connect with people or the money that's possible to be made. It just blew my mind and I just would have never known if I had not committed to it, gotten around other people who were doing it too, and then just made a decision to be not fearlessly, because it was definitely with fear, but through the fear and go through the fear and you'll come out on the other side.
Christine DeHerrera:Definitely, and I think it's important to note it's not that there's no fear Once you make that decision. There's still plenty of fear, but you stick with the plan of what you're doing, which is to keep going. And that's where the having community is so critical, because I have a really supportive spouse also, and a great mom who listens to everything, and friends outside of the entrepreneurial space. But you need other women who are like oh my gosh, and to have ideas and support and all of that, and there's just nothing, nothing like it. One of the things that I think you and I share is a common philosophy that every person has brilliance inside of them. We need all a billion of us, Literally. I believe, and I believe you share that all of us matter and so it's drawing that out of ourselves. I can't think that 15 years in media for you, that all of that continues to keep adding up to how you help so many people. But how did this all start Growing?
Katie McKiever:up with my family, two brothers. It was kind of like I was the girl and I had to kind of make my space and kind of make my voice heard. Growing up, I kind of would just kind of ebb and flow. I didn't really have focus. And this comes to play, like in college I couldn't really grab or couldn't really like identify for myself what was my thing Like? I look at my two girls now and I can identify like things in them, like key uniqueness, and it was that was a struggle for me growing up of like what is my uniqueness. I was very much impressionable, you know, like I would, you know, kind of try to find my way and get around different groups and trying to find my thing.
Katie McKiever:I went to UNC, greensboro in North Carolina for undergrad and grad but I got into a great English program and I always loved reading and I always loved meaning and I didn't realize that was a thing you know, like words and the meanings and connecting words and how cool that is. And from a language and a communication space, and how you say you bring us a sentence together, how you string certain words together will convey one thing and you flip one word, that means a totally different thing, and how precise you need to be then, how like ambiguous you can be. It was beautiful. I started finding my way there and I, um, I was walking through the hub of the of campus and there was, you know, back in the day, it was a I remember this a piece of paper on a column and it had it was want to be an intern at um, the local hip-hop, and I was like, oh my gosh. And I called and I was like, oh my gosh. And so I became an intern and that was everything.
Katie McKiever:I grew up on hip hop, loved music and got the media bug and I'm like, oh wait, there's something here of people at scale of being in like one place and broadcasting out and needing to be able to do cool things and leveraging that and having opportunity, you know, being backstage or meeting famous people, or like there's something here that I really think is cool. And it just kept building. I kept having these similar themes of media over and over and over, and it was what it boiled down to and I built into, ultimately what social media became a thing for businesses. That is when it clicked for me. I was like, oh, I couldn't find my thing because it didn't exist yet. It didn't exist yet and it was like this coming together of all these things.
Katie McKiever:I loved the broadcasting, the people, the connection, the media, the words and communication and one person messaging to scale at many people at one time. And it was the culmination of all that and telling good things like the, the knack in the eye for what is broadcast worthy, what is post worthy, what is communication worthy, what is connection worthy to tell somebody about. Oh my gosh, it all came into one when that, when social media became a thing, and it was like I have found it Finally. And I finally found it and then just kept building, building my experience, with social media being my focus, after having gone through radio and and broadcast news and, uh, print and like all I've been in every aspect of media, finally defined like my piece. Um man, that was the, the best, uh, but yeah, that's kind of the journey, to be able to kind of build into that. Oh man, it's just been the best because, because that hits all the points for me.
Christine DeHerrera:Oh my gosh, I love this story so much. I mean, we could spend the whole rest of our time together talking about this. Okay, so let me control myself. One question I have to ask is who was the coolest hip hop artist that came through your radio station when you were interning?
Katie McKiever:I'm dying to know. Oh well, I literally fell into LL Cool J at the radio station. I was doing my job and a colleague grabs my hand and she whips me into the room and I trip over a chair into him and he grabs me.
Christine DeHerrera:Oh no, she was grabbed by LL Cool, j cool james. Oh my god, katie, how do I not have ever heard this story? Oh my god, that's amazing he was so nice.
Katie McKiever:So nice and definitely strong to grab, but he was so nice and it was hilarious.
Christine DeHerrera:It's so, so funny. I don't even know that would have been something. So the other thing that you said that really struck me is, of course, you couldn't have known what you were going to do when you were a little girl, because social media did not exist yet. And I feel like we're in this weird space right now where probably everybody that's getting careers right now and teenagers there's no telling what their careers are going to be. Teenagers there's no telling what their careers are going to be. And so I think that, trusting that, just keep following your path of what you're interested in and what you're passionate about, and the universe has a plan for you. So on this podcast, I use universe and God interchangeably, so use whatever words you want, but there's a plan for us and we just have to keep following it. Do you want to add anything to that? Oh man.
Katie McKiever:Yes, I mean you. Just you really hit a point that I've never even thought about. It. Ate me up that I couldn't find my thing. I mean, I went to school for English. That is one thing. I can put my flag in the sand and say follow those tugs always, because that will tell you things. And that's what I did and I didn't have anything to be like yeah, this is going to be my thing. I just kept following it and eventually did turn into something.
Katie McKiever:You saying that that can be, that could be the case for so many more people. Now especially, I thought I was unique in that you know where we are now. So many more people can be that. And what an opportunity, because truly the sky's the limit and opportunities are endless, because you can make your own opportunity so much easier. Now the opportunities are there and I think it seems like a very similar experience and how you can truly follow and trust the journey because it is there for everybody.
Katie McKiever:And back to what you said about all the people on the earth, kind of working together and being here to help each other I do. I think of everybody as a puzzle piece and we all make this big puzzle and we all have our pieces that fit together and I think if we have one missing piece, it's not a complete puzzle. So we all need to work together and fit together and and extend ourselves and receive help and to collectively do what we're supposed to do on this earth and to collectively make it work on this earth. And to collectively make it work and that's just what I want to encourage is you continue to follow those tugs or those things. It's like oh, I like this, there's something calling me here, then, then you will continue to do your part, and I encourage people to find that thing because that's unique to you and that's individual to you and that's what you're supposed to tap into for us, for all of us. We all need that gift that is unique to you, so we can all be better.
Christine DeHerrera:I really believe and know that that is the key to humanity moving forward. I, too, followed a circuitous route. Like I have an undergraduate degree in philosophy super useful, useful but I loved every minute of it. I got a master's degree in exercise physiology and did some stuff with it in the beginning. It's where I got like my first marketing skills and writing for publication in like a different kind of way, and so there was no way I could have ever foreseen what I was going to do. I didn't set out to do PR either, but if we hadn't followed those breadcrumbs, we never would have come into how we're supposed to help. I know one of the things that you say is that we can't keep our gifts hidden, and this is where it really comes in with social media. Right, you have to tell these stories so that your people can find you. Talk a little bit more about that. I get that.
Katie McKiever:The massiveness of that thought is overwhelming to some and terrifying to some. I talk to people every day who are fearful of using social media for talking about themselves, especially women. You know we have this thought that that's too egotistical, or who am I? Or wait, I'm going to be looking, looked at as, like you know, look at me, look at me and I mean this is how I view it is that I think it's absolutely selfish of you to not talk about what you know and to not talk about your uniqueness and your gifts and the things that you know about and your perspective and your ideas and your ways that you show up. And no, you don't have to share everything. I never want to push that or have that be a takeaway for anybody. You get to be selective and talk about the things that matter to you and the things that you're supposed to help other people with and to connect with other people on. And yes, you can do that in person, absolutely.
Katie McKiever:Again, it was a networking event. Last night. I was talking to people in a room and just one-on-one, having conversations like this. That's a great place to be and that's a great place to start or to continue to do or to fold into also doing this online, maybe, but for you to not do something with that like that's a disservice to all of us and for somebody to selfishly hold that back, that's the flip side of this is that you're not doing your part.
Katie McKiever:As small or as big as that is, it all helps us. It's selfish of you to not help other people with your gifts and your uniqueness and your abilities. All these different paths, all these different journeys. We're all inputting things along the way and taking away and making it into ideas and making it into expertise and making it into you know just things that patterns and things that nobody else thinks up. So that's what I stand on Dang it if you can't get out and help somebody by doing this online, on social media and talking about what you know, because I guarantee there's somebody on the other side of that. It just might take a little bit more time to do that in person, to go from room to room and get in relationships with other people, but doing this online, too, you could just reach so many more people and potentially reach that person that just needs you and needs your message and be connected in that way that can impact somebody else's life and completely change it.
Christine DeHerrera:I always tell my clients and just again like back to both of our stories and how we came to have our businesses. The things that we've gone through are what we're helping people with one way or another, and so to not be helping the people you're meant to help and that could be one person, or it could be 100 or 1 million, and every scale is equally important and use all the tools that we have available to us to make that happen and I think it's easy to get overwhelmed by the sheer volume of tools there are, and so do you want to hit on a few of the big ones and who they best serve, so that if somebody is trying to be everywhere all at once, we don't actually have to do that in the beginning or even in the middle. We don't have to be everywhere all at once.
Katie McKiever:Oh yeah, such a good point. And don't get me wrong, I don't want to push anybody to social media or to use the social media to kind of give platform to their voice if they're just completely, you know, don't want to, or if they're just absolutely adamant that they don't want to Because, yes, your work can be done in this world but you never have to touch social media at all or you know, you don't ever have to touch anything digital at all, like you know, so many opportunities for everybody. But if there is a thought in your mind that you want to use social media to talk about things, then please listen to that nugget, listen to that little you know, listen to that that voice in your head to try to work through that fear if there is any or any of those hangups, because this, this is really worth it, really fun, they can be really fun and they can be really impactful if you do want to take yourself and your your kind of personal brand. You know your expertise online and that's, you know, that's what I specialize in is, you know, social media and helping individuals and companies bring their expertise, bring their message, bring their goodness online. So back to your point of overwhelm. Yes, there are I mean, run them through Facebook, you know, on Instagram, tiktok, linkedin, youtube, pinterest so many opportunities for having a platform or using a platform to talk about things that you know to communicate.
Katie McKiever:I have a framework that kind of really, if this is like your beginning and you're really trying to start somewhere, I really don't want people to get overwhelmed with all of the opportunities, because it can absolutely be overwhelming. I want you to start in one place, like a framework that sets this up for people in their beginning stages of bringing their personal brand online, and I call it the 3-2-1-go framework and it breaks it down to where these are the kind of profile for ourselves. But we're talking about using these platforms to communicate that's what they're there for and to post, to put out content about what we know or things that interest us or ways we want to engage or communicate with others. So in this framework, I have the actual types of posts that you can get started with, and so the 3-2-1, the 3 and the 3-2-1-GO framework are three posts.
Katie McKiever:The thing people get hung up on are, first, the fear of talking about something online and thinking, oh, what is my colleague going to think? Or oh, what is my colleague going to think? Or, oh, what is my neighbor going to think? Oh, my gosh, you know, my cousin's going to see this. Or my high school, you know whatever, you know enemy or whatever from like back in the day, is going to see this and think what am I doing now? You know we all have those thoughts. So this is all about breaking through that and being super simple and thinking oh, now I have to come up with things out of the air of like what I'm going to talk about, no, you don't. These are all things that are in your brain already, so you don't have to come up with anything new.
Katie McKiever:These are things that, if you're in a working world, if you're in a professional world, which probably most of you are, these are things that you already have in your head. So, 3-2-1-go framework, those three posts. Number one is you can do a post of something you've learned, something you've learned in that last week I do three posts because that's an ideal amount of posts in a week. I know that can be overwhelming for some, but don't, don't, don't throw anything at me. So if you want to work up to that, great, but at bare minimum. Some people come to me like, katie, how many posts should I be doing? And I, you know, I just say, hey, three posts is a great thing to go for, like three posts a week. But if you a minimum of one post a week, I think that's doable. If you're wanting to make social media a part of your professional life and you talking about something that matters to you, I think you can dedicate enough time to making one post a week somewhere. So let's at least go for one post a week and work our way up to three. So of that, of those three posts, one of them, and you can just rotate through these, one of them being something you learned that week. Why this is strategic. Think about something that matters to, that's relevant to you and to your business or to your professional life, so something you learned, and tag somebody in that post. So what that looks like is are you listening to a podcast? Well, maybe this one right now. Are you reading a book that's relevant? I mean, if we're all you know kind of in this working world, we're probably learning something new about our industry. We're probably reading an article that's relevant to something we like or something we're gravitating toward. You know you're going down the road listening to the radio. You're pulling up, you know your media outlet that you like and reading some articles. You're getting the news on your know flipping through any social media. So what is something you learned from that article you read this week? From that podcast you listened to? From that book you read um, you know any other form of media out there. Post the thing that's a link to an article if it's a screenshot of the book you know, for instance, a picture of you reading the book, or if it's a screenshot of the book you know, or if it's a picture of you reading the book, or a picture of the cover of the book that you read. Is it? You know the screenshot of the podcast that you're listening to right now. Grab that thing, put it online the platform. We'll get there in a minute.
Katie McKiever:And then you say why this spoke to you. You know, I'm reading this book. This particular passage, this particular paragraph, really spoke to me. Here's the quote and this is why and contextualize it, this could be one to three sentences. You have that in you. Then you're going to tag the author. You're going to tag, meaning you know, you do an at sign and you tag, because I guarantee, whatever platform you're on, something related to that piece of media is represented on that platform, whether it's the author, if it's the publisher, if it's the media outlet, if it's the journalist, if it's the podcast host, like somebody or something related to that piece of media or that coverage is online. So you're tagging and giving props to whoever that is or whatever that is, and then that feed that your content is being fed to them at the same time. It's kind of this reciprocal, starting to kind of strategically build some stuff here. So that's, that's the first pass.
Christine DeHerrera:Hold on. I got to interrupt because that is so good. We anybody at any level, can get stuck in their head at some point, even if you're normally posting a lot. So I feel like this is not just a beginner strategy, but this is a strategy for everybody, and I will say this kind of thing has worked for me incredibly, and I mean this is an incredible strategy. Anyway, sorry, oh my gosh.
Katie McKiever:Go on, mistress is an incredible strategy.
Christine DeHerrera:Anyway, sorry, oh my gosh Go on, go on, mistress of all things, awesome.
Katie McKiever:Well, that has energized me so much, thank you. And yes, because you know, I know that feeling of like well then, who am I? You know, I just started out like who's going to see my post? It takes a while, y'all, but at the same time let's be strategic about these posts and get some other accounts involved, so that's how you can start feeding this and doing this so great. So the second post in the, in the three posts you're rotating through, is something you teach or want others to know.
Katie McKiever:So this is the thing whether you know you, you provide a service. Whether you know you're in corporate world and you know, you tell you lead, you know internal workshops, or you know you have a team or you have a colleague, or you know. Or if you're just listening to something or hearing something and you're like, no, I'm not really sure that's the way we're supposed to be doing it. Or you know you're not, you're not trying to tell them things, or you know, but but when you hear an industry standard or something that, like, people have always done, and you kind of have that contrary view. Or you know we're not trying to get into controversial things here but by kind of like giving words, textualizing things, and it's funny because usually the things like tick you off are the things that you should probably maybe kind of like talk about, not from like an angry place, but that's that triggered you because of a reason like because you have a, you have a, you have an angle to that. Like you have a stance on that, like that's probably an indicator, but that's something you want to talk about. And it's not to like discredit other things, but it's to talk to what you think is important. Like that's an indicator that you think something's important enough to have a reaction to. Therefore, talk about the other side of that.
Katie McKiever:And so, what is something that you wish people knew about your industry? I had a person in a workshop who was an engineer and like kind of a younger-ish, you know kind of 30-something engineer and kind of like probably on the cooler side of things, and like he just like I want to talk about kind of this aspect of engineering that's kind of like not as like buttoned up and professional. I'm like, yes, and that would be so interesting for people to hear about. And you know he was like I wish people knew this side of engineering. And I'm like, yes, please, like that's such a great thing to give light to and for people to understand about your industry. So something you teach, something you want others to know about your industry, or you know something that you just you know, heard and you you wish others knew, and so it gives other people the opportunity to see what you're about, have a connection point with you. That's that's like, that's that's stronger than just random information.
Christine DeHerrera:Okay, you could see me jumping out of my chair again. You and I are so on the same page. Sharing your point of view is how you attract your people to you, and it's such a successful tactic. I could nerd out with you about this forever.
Katie McKiever:Keep going, keep going. I'm glad it's coming across. So that's number two, something you teach, something you want others to know. Third one is something you're proud of. If you have a business or if you're in a place of wanting to kind of market or drum up opportunities for clients or drum up opportunities for business, then this is something you can use to talk about your services or talk about a client win or talk about your team Again, tagging as appropriate if there are other businesses involved and you know something, like you're a consultant or you know you're doing work for somebody else, or you know, or you were at a networking event.
Katie McKiever:I tell you an example that I'm going to post about is I was at another networking event a couple days ago and I saw a former neighbor get her shine. I was in tears watching her watch this presentation about her and like giving her her due, about how great work she does, and I was in awe and so proud of her and had nothing to do with me and that that's going to be my post. Those are the three posts and you can rotate through those and those can be really robust and diverse and they can get you until you're at a place where you get the rhythm of posting content proactively. Because that's what posting content is it's a rhythm, it's a muscle and you have to work it regularly until you feel more comfortable with it, because it is an uncomfortable thing at first if you're not used to it.
Christine DeHerrera:For sure. I just want to highlight on the celebrate a win post each week, number one, that focuses our mind on what is working in our lives and our business, which is such a critical element for success is working in our lives and our business, which is such a critical element for success and for some that might be the hardest one to post of the week because, again, we're so conditioned to not want to brag or share. So it not only is getting you that post out into the world, but it's building that muscle for recognizing your daily, weekly wins, which is a critical component of success in the long run. Okay, you're killing me now, because that's three posts. Now it's two in one.
Katie McKiever:I'm so excited Two in one, two times of engagement a week. So, yes, social media is about talking, or, you know, communicating, but also it's a reciprocal thing. It's a two-way street. So when I say engagement, I mean, you know going, you know scrolling through your feed and commenting on other people's stuff, liking, favoriting, sharing, sharing content, messaging people If you see something or you know something resonates with you, or you know you see somebody you know celebrating their win or something they're proud of, commenting, saying congratulations, giving yourself two opportunities a week. I'm talking about blocking out your calendar for 15 minute chunks to one at the beginning of the week, one at the end of the week, at least, but working time into because some people need that like prescribed, like OK, what is it, katie? Ok, 15 minutes of time beginning of the week, end of the week, two times a week, so that you can get into the rhythm of going online and engaging with other people's content. It all comes back. It all is this reciprocal, fun online networking party, and that's when you really start to feel like, ok, I'm not just like shouting into the void and talking to. You know, posting about these things. There's some other activity coming back to me I'm putting energy out. Energy is coming back to me, so that's like the give and take of social media and then.
Katie McKiever:So that's the three. And then there's that's the two. The one is one platform. I need you to dedicate yourself to one platform, and one platform only for three months. So if you feel like and I get it like there's so many people out here right now, like Katie, well, I'm already on three. So if you are consistently posting three times a week on all three of those accounts, you're winning like amazing. If you're regularly engaging, great, like you're ahead of so many who want to be where you are.
Katie McKiever:But if you're on three platforms and like you know one's kind of I don't know what I'm doing over there, I don't know what I'm doing over there. Let's just recalibrate, let's refocus. We're going to just focus on one. Don't worry about the other two for now. Or, if you're just starting out, start with one. So we're just focusing on one and we're just focusing on one, and we're building up to three posts a week for three months and that's all you have to worry about. And we're going to engage two times a week and we're just going to really commit to this thing and see what happens, because I guarantee the needle will be moved and opportunities that you never thought of, connections you will never thought of.
Katie McKiever:I can't predict that for you. I can't tell you. I can't guarantee anything what will happen. I can't but it will Because I see it all the time. And it's a beautiful thing. Once you start putting yourself out there and giving energy and support and love into the world, it will come back to you and you just give that thing three months and things will you and you just give that thing three months and things will happen. And I want to hear about it. So please get back to me if you commit to that. But the three it's called the 3-2-1-GO framework for a reason. The GO is G-O get out, go, get out of your head and do it.
Christine DeHerrera:Well, I just love this, Katie, because this is such a powerful way to look at social media, whether you've been doing it a long time and feel really confident, or whether you're picking it up again because you left off or you're starting from scratch, because the engaging piece the two is so, so important, because that's how you're developing a two-way communication and I just absolutely love that.
Katie McKiever:I really do hope it helps people not be overwhelmed. And an additional point about the kind of one platform is that you can build. You know you kind of you're thinking about. You know I want to be on the best platform and you know where all my audience is. You know, and, yes, you can get strategic with that. But you can build an audience and you can build relationships on any platform. So I don't care, just go to one that you're okay with. Just find a place with the least amount of friction and go for it and just do your thing, because you can build and exercise that muscle anywhere.
Christine DeHerrera:I love that. I think for a lot of people listening, the idea is building their expertise and showcasing themselves as a thought leader, or a leader in any sense. And so what do you think the best platform for that is right now.
Katie McKiever:Yeah, well, I am loving and we want to go deep into our you know. Talk about a specific platform. I am loving LinkedIn right now. Now that might that's probably not gonna be forever, but right now it is and I mean a few years prior and probably for several years to come like it is just a very, very solid, professional, hot place to be. Right now. Your posts live for so much longer on LinkedIn than they do, or have opportunity to live and to be engaged with so much longer than Instagram, facebook, most other platforms. Linkedin your posts can last and be seen and shown and be visible to people for a lot longer.
Katie McKiever:One, two LinkedIn is the only platform that is. I mean, I know I sound like. I went to an event, a luncheon to talk about LinkedIn and somebody raised their hand. They're like do you work for LinkedIn? I was like no, I do not. I know I sound like it, but I do not. I have no affiliation, I don't get a referral link.
Katie McKiever:I am just giving my expertise and I mean I've, you know, 15 years in social media. I have seen the goings and comings of and so you see the trends and LinkedIn is it's. It's. Yeah, it is kind of trendy right now, but it is here to stay and it's a great place. So, number two, linkedin is the only place that that you go for business with money in mind. Only place Facebook, instagram, pinterest. You go for entertainment, but nowhere else are you like one click away from most every decision maker in any organization, like nowhere else. The caliber, the professionalism, the direct messages I get blow away Anything I ever get on Instagram when it comes to like equating to dollars and business and opportunities, like it is just night and day opportunities than than any other platforms. All kinds of people are everywhere and you can. You can find the people, the good people to connect with that makes sense for you anywhere.
Christine DeHerrera:Yeah that with that makes sense for you anywhere? Yeah, that that completely makes sense. It's just where do you want to put your efforts and focus, like, yeah, that's what this is all about is. Where are we putting our energy? And finding your, your people, there. It's like, and it's a fun adventure if you let it be. Yeah, I think, if you just take it, even if you're doing it to grow your business or establish yourself as an expert, figure out a way to make it fun, because otherwise, what are we even doing with our lives? And across all the platforms and all media?
Christine DeHerrera:Story is the most important piece, and I do a lot of that in my work. I know you do a lot of that in my work. I know you do a lot of that in your work, and I feel like we're at this really critical time, with so much change happening on the planet and there's a lot of really good storytelling quotes, but essentially, until now, storytellers have been the most powerful people in the land, and what stories we choose to tell impacts everybody. So one of the things that I like to think about is we need new storytellers and new ways of telling a new story about what life on this planet is supposed to be. So that's a long winded way of saying what new story do you want to see told on this planet? Oh, my goodness, it could be a small story or a great big story. Up to you.
Katie McKiever:And I think that does come back to like making this your own, making it fun. The story of like just doing how you want to do it and that's good enough. That's what all it to do it and that's good enough, that's what all it needs to be, and that's good enough. Putting blinders, not looking around. Just do what you want to do and represent your full, the truth of what you want to represent about yourself. And and when talking about you know kind of where the world is and like just like AI and all these things changing how we work and how these digital places work for us. I think it's the, the stories and the humanity and the I come back back to like pictures and real things, real things like you know real people, showing you know real faces and real voices, and telling stories and connecting and finding ways to connect with people in real ways. That's the story of today and I mean it's just that's very meta, because the story is the story, but it is.
Christine DeHerrera:I think we just really have to double down on that and expressing ways that help other people give truth to themselves and that does sound exactly like the moment that we're in, like I know for me personally, I love all the digital, I love all the socials and I want to be out among people, because I worked from home for forever but and I've loved it and I'm so grateful to have been able to do it. But, even though the pandemic is over, I spent too much time working from home during the pandemic and being out with people and you can't fake authentic connection as easily in person as you can online and so and again, this is not to dis online.
Christine DeHerrera:I'm so grateful for it, but I think that sounds really true. Can I talk about your newsletter? Oh my gosh, yes, okay. So if you only subscribe to a single newsletter, katie's newsletter is the one, because I like to keep up with everything that's going on in social media and the avalanche of stuff is out of control and Katie has the best newsletter for keeping up with it. So tell them more. But I just had to say you must go subscribe immediately, just now.
Katie McKiever:Oh my gosh, thank you, that's all I call it. I keep calling it my digital baby because I really it's really what I want to do to help people with this overwhelm or this, you know, not knowing what to do, and it's just, it's all the latest social media updates. You know the platforms that change all the time and I just want to do away with the thought that you have to keep up with that for yourself. I keep up with it for you and I just give it to you. Every week on Mondays, I send it to your inbox and it's something I love doing.
Katie McKiever:I just give the latest it's called social media news to use and it's the latest social media updates that I think are really relevant, because there's just so much information out there and you don't really know what to make of what, and so this is just kind of the real stuff that you should care about it. You know, if you're in anything that involves social media, so anybody can subscribe. I would love for that and thank you for for saying nice words about it. It's really something I work hard on. I want it to help people and to reach people, and you can go to socialmedianewstoyouscom to sign up. You just go there, put in your name, address, and I will send it to you every week.
Christine DeHerrera:I think you said something really important is that you'd love doing it, and I always am circling back around to that in our work. Again, the energetics of things and you can tell you love doing it when it shows up. It has that feeling in it and well, I'm so glad we got to have this conversation. Where can people find you? Where's the best place?
Katie McKiever:yes, please and thank you for having me and feel free to look me up. I've talked so much about LinkedIn. I'm Katie McKeever K-A-T-I-E-M-C-K-I-E-V-R on LinkedIn, also katiemckeevercom, but please send me a message on Instagram, linkedin and let me know how the 3-2-1-Go framework works for you and get out there. Y'all, you can do it, anybody can do it. We need to hear you, we need to know your gifts, so please share those please Well, thank you again, and