You Are The Magic
You Are the Magic helps high achievers reignite their passion by tapping into the power they already possess—without adding more hustle to their plate. Hosted by Christine DeHerrera, a seasoned business coach, PR pro, and writer with over 20 years of experience, each episode blends mindset, strategy, and a dash of woo so you can create success that lights you up and makes your wildest dreams feel like your new normal.
You Are The Magic
Train Like an Athlete, Lead Like a CEO
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If you want Olympic-level results in your business, you need Olympic-level preparation.
As the world watches elite athletes perform on the global stage, one truth becomes obvious: greatness is engineered long before the spotlight.
In this episode, Christine DeHerrera explores why so many entrepreneurs feel exhausted, stuck, or behind — and offers a liberating reframe: you may simply be under-trained for the level you want to play
Drawing from her experience working with Olympians, high-level CEOs, and her background with a master’s degree in preventive and rehabilitative exercise, Christine breaks down how to increase leadership capacity through:
✔ mastery of your craft
✔ physical and cognitive conditioning
✔ surrounding yourself with elite support
✔ strategic recovery
✔ nervous system regulation
You’ll learn why movement sharpens decision-making, why no high performer succeeds alone, and why recovery — not overworking — is what actually builds sustainable success.
Christine also shares her personal commitment to upgrading her own conditioning for 2026 and the exact types of support she’s investing in now.
If you are a visionary entrepreneur ready for your next level, this episode will change how you think about performance forever.
Because capacity determines destiny. And capacity can be trained.
🎁 Start your upgrade with Christine’s free resource:
The Business Detox Playbook
Ready for support in your business? DM Christine on IG or send her note here.
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Learn more Christine and how she helps high achievers reach next level business success on her website.
Thank you for listening and just remember, you are the magic!
Capacity determines destiny, and capacity can be trained. Welcome to You Are the Magic. I'm Christine DeHerrera and I'm thrilled your here. Right now, the world is watching the Olympics. We're witnessing humans at the absolute edge of precision, devotion, resilience, and power. The fastest, the strongest, the most disciplined, the most prepared. Nobody watching believes those performances happen by accident. We understand instinctively. Olympic results come from Olympic training. And yet, in entrepreneurship, I see brilliant, ambitious, visionary people expecting extraordinary outcomes from completely unconditioned systems. They want the podium without the preparation. I was also thinking about Taylor Swift, who built the stamina of an elite athlete to sustain her historic eras tour, running the set list on a treadmill, strength training, conditioning for endurance. The biggest performers in the world treat their bodies like the most important infrastructure in the world. So here's the question I want to ask you today. If you want Olympic level results in business, are you training like an Olympian? Or are you trying to win gold while running on fumes? If that's you, don't feel bad. It's pretty common. Here's the reframe that might set you free. Instead of feeling like your goals are too big because you can't get it all done, what if you're simply undertrained for the level you want to play? Let's talk about it. Before we truly dig into training like an athlete, first you must think like an athlete. I always like to give the caveat that the key to business success is changing someone's life with your service or product. So everything we're talking about today is built on the premise that you're building something that benefits human beings and that you will continue to revise and improve as your business grows and evolves. During my years in publicity and advertising, I worked with Olympians. And let me tell you something that shouldn't surprise you. Before the endorsements, before the interviews, before the spotlight, there were years of obscurity, repetition, refinement, standards lifted incrementally and relentlessly. They weren't obsessed with fame, they were obsessed with mastery because visibility amplifies what exists. So they honed their skills at their sport and worked their way up from local athlete to state to national to international. One step at a time. If the foundation is weak, scale exposes it. But when mastery is solid, attention becomes safe. In business, your mastery is this. How profoundly can you change your customer's life? That's the sport of business. Without mastery, everything else is just chasing rainbows. So with that said, let's get down to how training like an athlete changes everything for you in your work. I don't talk about this a lot, and I probably should more, but before I built my agency, I trained bodies. I earned a master's degree in preventive and rehabilitative exercise and was a personal trainer for elite CEOs, lawyers, doctors, you name it. One of my clients was even the CEO of one of the largest media companies in the world. And in this work, I saw a pattern repeat itself over and over. The people who built physical capacity could hold bigger pressure, bigger opportunities, bigger lives. The people who didn't, well, they burned out or just simply didn't fulfill their wildest ambitions. Because movement changes the brain. Dopamine rises, focus sharpens, serotonin stabilizes mood, oxygenation improves cognition, stress hormones regulate, sleep deepens so you can actually restore your physical body. When you move your body and treat her like an athlete would, you can literally upgrade leadership performance. And here's what I now understand about my own life when I reflect back on it. Because I had taken care of my body, when the opportunity arrived in the form of starting a publicity and advertising firm, when it was time to build, decide, lead, I had the endurance to meet it, for which I'm forever grateful. Capacity creates opportunity tolerance. So where do you need to uplevel how you care for your physical body? Do you move enough, stretch enough, eat vibrant foods full of macro and micronutrients? Do you get enough sleep, enough water? Spend a few minutes today journaling on this and how you can notice any deficiencies and how you could make improvements in your life, or what support you might need for that. Which brings us to another key component in our desire to train like an athlete. No Olympian trains alone. If you're watching the Olympics, you'll hear this story over and over again. Every athlete has a team: technical coaches, strength coaches, recovery specialists, mental performance experts, nutritionists. At the highest levels, support multiplies. I once heard Tim Ferris, not an athlete, well, I guess technically he was an athlete, but mostly he's known for his books and his incredible podcast. Anyway, I heard Tim Ferris talking about having multiple specialists across his life. Because excellence demands perspective. Blind spots cost medals, and in business they cost years. In my own world, mentors and teachers have accelerated my growth beyond what I could have done solo. Support is not weakness, it's a declaration of seriousness. Self-made is a myth told in the media. It's never the real story. And as women, we tend to fall into the trap of trying to do it all ourselves, way more than men do, which is very interesting and perhaps needs an episode all its own. So for your next level, where in your entrepreneurial journey do you need support? Is it in hiring? Is it in refining your offers or products? Is it in marketing or visibility? Do you need a new executive team? Do you need a bigger office? A smaller office? Do you need help raising your prices? Do you need help getting your calendar under control? All of those things? LOL. And if it is all of those things, then the next thing that athletes do to succeed should probably be at the top of your list, which is recovery. Because recovery builds the upgrade, which is the part that many entrepreneurs resist. Training breaks the system down. Recovery builds it back stronger. This is biology. Sleep repairs tissues, hormones rebalance, the brain organizes learning, creativity reconnects, your nervous system is able to easily adapt and remain regulated. Without recovery, adaptation cannot occur. You just stay tired. If Olympic athletes ignored recovery, they couldn't compete because they'd break before they ever got to the Olympic village. So why do business owners think they're different? Some of my clearest ideas have arrived after rest, not after effort. And the worst stretches in my business happened when I wasn't taking care of myself. You don't grow in the push, you grow in the repair. Recovery isn't just sleep. It's stretching, it's nervous system work, it's laughing, it's turning your brain off, it's removing responsibility, it's reading a book for fun. It's turning off your phone. It's dancing or going to a concert. Are any of those things on your time-blocked life? Even if they are, you could probably expand your recovery time. So journal on where you need to add recovery. When is your next day off scheduled? Are you getting eight hours of sleep or more? What are you doing each day for inspiration and excitement? What vacations do you have booked? Which friends are you seeing? Where in your calendar is your spiritual growth and support? If you're ambitious and you love your business, it's easy to make it the center of your world, which is okay in the grit and determination stage of building your business when you started, but it is not sustainable for the long haul, especially if you want your kids to like you when they're adults or if you'd like your partner to stick around. Not to mention your own body. She needs recovery so you can continue to do what you love. So if you're listening to all of this and despairing that you need a complete overhaul of your life and schedule, I completely feel you. This subject is close to my heart because at the very height of my publicity and advertising firm's success, I wasn't following any of these strategies we've been talking about. I'd stopped moving my body, I stopped prioritizing taking care of myself, I'd stopped doing my hobbies, I didn't get enough sleep, and I burned out, which is why I'm so passionate about this subject. And in 2026, I have some of my most ambitious goals in more than a decade. So I've been asking myself, where am I expecting gold medal outcomes from recreational level preparation? And the reality is my next level is not going to come from trying harder. It's going to come from training better. I'm optimizing my conditioning for the stage I plan to stand on in 2026. That means strengthening my recovery, deepening my support, raising my physical and mental stamina, which meant that in 2025, I hired my own coaches to help me walk my talk. That included brand and business coaches, a nervous system genius, a personal trainer, a nutritionist, and a world-class therapist who is not messing around. I'm looking at my sleep data, my nutrient intake, my recovery, my content, my business data in a whole new way. Because I refuse to arrive at my future underprepared. New level, new conditioning. The dream requires a trained nervous system who has the capacity to hold my dreams. And 2026 gets the next level, professionally trained version of me. So if you want Olympic level results in your business, look at your training, look at your support, look at your recovery, because maybe you are in preparation for greatness. Your body is the first company you scale. If you'd like a place to start, you can download my free guide, the Business Detox Playbook, to get started. The link is in the show notes, of course. Or if you know you'd like the support of a business coach who's been there and done that, please reach out via the form on my website or a DM on Instagram. Until next time, remember, you are the magic.