Put Your Money Where Your Mouth Is - How to Monetize Thought Leadership

Join us on Marketers Unleashed as we delve into the intricacies of thought leadership with Peter Winick, founder and CEO of Thought Leadership Leverage. In this episode, Peter shares his journey and insights on developing and monetizing thought leadership. Key topics include creating a robust thought leadership strategy, understanding your target audience, the importance of qualitative engagement over vanity metrics, and the multifaceted value of publishing a book. Discover actionable tips on leveraging different platforms and formats to elevate your brand, and understand the real ROI behind thought leadership.

Social Media Links:

Kathryn Strachan - linkedin.com/in/kathryn-strachan

Peter Winick - linkedin.com/in/peterwinick/

Chapters

• 0:00 Introduction to Marketers Unleashed
• 0:18 Meet Peter: Founder of Thought Leadership Leverage
• 1:38 The Importance of a Thought Leadership Strategy
• 3:51 Monetizing Thought Leadership
• 5:48 Engaging Your Audience Effectively
• 14:34 Developing a Well-Rounded Strategy
• 17:47 Is Writing a Book Right for You?
• 18:16 The Value of Writing a Book
• 19:01 Understanding Book Profitability
• 19:27 Aligning Your Book with Business Goals
• 19:56 Leveraging a Book for Credibility and Revenue
• 21:02 Advice for Aspiring Authors
• 22:24 Integrating Book Strategy with Business Strategy
• 23:10 Engaging Your Target Market Early
• 24:26 Monetizing Your Book Beyond Sales
• 27:28 Exploring Hybrid Publishing
• 28:57 Building and Leveraging a Personal Brand
• 31:40 Final Thoughts and Takeaways