Marketers Unleashed

Be Bold or Be Forgotten: Branding, SEO, and Standing Out with Craig Campbell

• Kathryn • Season 1 • Episode 19

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What does it really take to stand out in today’s saturated marketing world?

In this unapologetically honest episode of Marketers Unleashed, host Kathryn Strachan is joined by Craig Campbell, legendary SEO expert and outspoken personal brand builder. Known for his bold campaigns and fearless voice, Craig shares how being controversial—and consistent—has helped him grow a global audience and successful business.

From leveraging YouTube to playing the algorithm game with geo-targeting, Craig opens up about what’s worked, what hasn’t, and why playing it safe is often the riskiest move of all.

If you’ve ever held back from showing up online, this episode will give you the permission (and strategies) to just f@cking post it.

What You’ll Learn:

  • Why controversy can be a smart marketing move
  • How to build a personal brand without watering yourself down
  • Craig’s secrets to long-term success on YouTube
  • How targeting different regions can improve ROI and reduce costs
  • What makes people trust (or ignore) your content
  • The real reason authenticity beats polish every time

Who It’s For:
Marketers, creators, and entrepreneurs ready to cut through the noise, build trust, and grow their influence by being unapologetically real.

Resources & Mentions:

Guest: Craig Campbell

 Host: Kathryn Strachan

Tags:
#SEOExpert #PersonalBranding #ControversialMarketing #ContentStrategy #YouTubeMarketing #AuthenticBranding #CraigCampbell #MarketingPodcast #BoldBranding #DigitalMarketing

Welcome to Marketers Unleashed. The podcast where marketers break free from the noise and dive deep into the raw truths of the marketing world. We're here to go beyond best practices and uncover the bold ideas, untold stories, and hard lessons that shape real marketing success. From dissecting daring campaigns to confronting the challenges keeping us awake at night, we're unleashing honest, unfiltered conversations to inspire, educate, and challenge you to think differently. Get ready to conquer the untamed side of marketing. I'm your host, Kathryn Strachan, and this is Marketers Unleashed. Where we're not just talking marketing, we're redefining it. For anyone who doesn't know me yet. I'm Kathryn Strachan, author of Scaling Success Building Brands that Break Barriers, international Keynote speaker and fractional CMO for cutting edge brands. I have spent years navigating the ever-changing world of marketing and have seen it all. As your podcast host, I bring my expertise and curiosity to the table, diving deep into honest conversations with industry leaders to uncover the insights, challenges, and bold ideas shaping our industry. Let's get started. Hello and welcome to Marketers Unleash. Today I'm here with my good friend, Craig Campbell, and we're gonna be talking about how you build a ballsy brand. The value of maybe being a little bit controversial or, just marching to the drum of your own beat, which Craig definitely does, and I really respect and admire. Craig, thank you for joining us today. It's a pleasure. it's always good to talk to a fellow Scottish person. even though you're not originally from here. I don't have your brilliant accent, but uh, it's good to be an honorary Scott. for anybody who's listening who doesn't know you, do you wanna tell us a bit about who you are and what you do? Yep. So my name's Craig, Campbell. I've been in the SEO space for 23 years now, so got into very early on when I was a young kid and I'd done freelance for a while, went on to build up my own agency, decided that after 10 years of doing client work and all of that kinda stuff, that it wasn't quite suited to me. So I then kinda went off and built a personal brand. Done affiliate marketing, speaking at conferences, built up a YouTube channel, and basically leveraged all of the kinda skills and expertise that I'd built up initially to build myself up. and from there, obviously I have went on to do e-commerce, things like that as well. I like to buy and sell digital assets, So yeah, it's been a long journey, but there's a lot of fun stories and cool things that I've done and things that I shouldn't have done as well. So it's been quite the journey You've got so much, experience and so much history. But, I wanna ask about your personal brand.'cause like your approach to personal branding is a bit different than, the glossy Instagram that you see with some people's personal brands. So tell me a little bit about like how you think about your personal brand and what your approach has been to building that. I'm just a guy from Glasgow and I talk with a rough accent. I'm heavily tattooed. I probably don't fit the glossy Instagram model type thing that maybe some marketers do. And eh, I've never ever tried to be that guy either, when I started, building a personal brand. I did have people saying can you wear a jumper? Cover up the tattoos. Can you speak better? Can you not swear? Can you do this? Can you do that? I was like offended by that, and I'm like, nah. if I've got a story to tell and I've got tattoos, I want to be able to tell that freely without being judged. So I kind of went against it at the start where people were telling me not to do certain things and I went against it. And I think people very quickly, when I did get the small amount of opportunities that I was getting, they actually just saw someone who was just telling it how it is. There was no fluff, there was no nothing. And I think they were able to relate to me a bit better than some of the fluff that was around in market. And so I think. It kinda worked in my favor being the guy that's not in a suit that's not, trying to be something they're not. So I think it took a bit of time to fight that and I could have easily went, ah, I need to be someone I'm not, but that's not in my nature. I think for me. and it's probably more of a kinda upbringing type thing, but if someone says you're not allowed to do something, or you shouldn't do something, you're going to rebel against it. And I put that down to the kinda glaswegian side of me and kinda rebelled. And it, held me back probably for the first few years. I didn't get as many opportunities as I probably should have. And I was and still am to this day, there's certain conferences and stuff that I just don't fit the way that they want. And that's fine. I don't need to appeal to a hundred percent of people out there. I don't expect to, if I get 10% of the market world who like what I've got to say and can learn from me and everything else, then I'm doing well. so I think, trying to please the whole world is almost an impossible task. And I'll tell you a quick story. I'd went down the route of talking a lot about Black hat strategies. so I was becoming known for that. And then Sam Rush said, can you speak at this event and they wanted me to talk about. A site audit, technical, SEO, and people come up to me in the pub afterwards and they're like, oh my God, I'm so disappointed, Craig. And I'm like, what? And they're like, we were just expecting like some of the kinda dodgy stuff, the black hat stuff and all that. Like we came here just to see you. And it was probably at that point where I'm like, People are expecting a certain level or a certain type of content from you, and you need to now make a choice. You either go down this same rush, white hat route, or you break away from that and be your own person. And that's where, you know, I went and doubled down and decided that's the kinda things that I like talking about and the strategies that I like talking about. And just went for it. I really like your approach to being authentic and I think you were probably ahead of the curve on it.'cause being authentic has now become, quite trendy. And is the way that you build authentic relationships. There's no point in just being a corporate robot, but you really need to be yourself. But I know that you've gone a little bit beyond that as well with some of your campaigns and some of the things that you've done that are veering into controversial or like, really making a big splash. Can you tell me a little bit about some of the things that you've maybe done that people would go, Ooh, I would not have done that. So there are a few things like the Nigel Farage story I, as an SEO, am always going to find it hard to get in the press because the newspapers don't want to write about fucking SEO. No one knows what the hell SEO is. And in the grand scheme of things, it's a very niche market. So they're not gonna be out there going, oh, Craig's wonderful SEO has ranked some local plumber, or whatever it may be that's just not newsworthy. But, when you're building up a brand, you need that kinda press coverage and virality and eyeballs on your brand. And how do you do that? You have to be creative and you have to maybe encroach and ground that, that's slightly controversial to, to have that impact. And Nigel Farage is the main name expire, and typically as an SEO I always look for domains that expiring because if I can take advantage of the history, the backlink profile and everything else, then I'm going to do that. That's a very well known strategy in the SEO space. And Nigel's came up and I'm like, geez. So I spoke to a lawyer and I'm like, what can I do and what can I not do? And they're pretty much like, you can't impersonate him. You can't pretend to be him. You can't do this. You can't do that. Pretty much, just be very careful what you do with the website. So I kinda still bought it as a publicity stunt, to educate people that you may want to make sure that you do renew your domain name because it's very easy to let that slip, your bank card may change and the payment doesn't go through and, after a period of time it goes back to the open market. So you could have spent 20 years building up your brand and one admin error and that thing's gone, and someone else could utilize that. And that is the reality of what happened with Nigel Farage. I was able to then put that out to the paper and say, Nigel Farage just let his domain name go. And I pointed it to his political rival and the papers thought it was funny as hell, but. from an SEO perspective, I'm getting all the links from all of the newspapers and, I'm getting the eyeballs on me. It wasn't all about getting new clients or anything like that. It was mainly like from a link building and building your brand perspective. So utilizing Nigel in that way was what I'd done. Years later, he was trying to do some other political campaign where he was trying to put himself forward for whatever the position was and someone threw a milkshake over him. And, that was all over the papers. But what we cleverly done was I then went to Nigel's website and I put the Kelis song on it, the milkshake song on his homepage. Sent it to the papers and again, loads more links and I think the kinda context of the story was, prankster, Craig Campbell has another go at Nigel Farage for letting his domain name expire, blah, blah, blah, blah. For the sake of 10 bucks. I've had probably hundreds of thousands of pounds worth of PR links and everything else. And I know some people will be like, what does that even mean? Getting links from The Daily Mail and all these kinda high profile places, you can't just go and get them. You can't just go and buy them. You have to have something that's newsworthy. And that's where I need to figure out a way to get it, and that was my way. If I can't just get in the Daily Mail for being Craig, the SEO guy. What do I have to do that's not illegal?'Cause I don't obviously want to end up in jail or anything, but what can I do to make that happen? Obviously tactics like that, eh, some people go, oh, you dodgy git and all that stuff. And you're like, well, I've not actually done anything illegal. You know, the memes perfectly legal to buy if it's available, so.. Where do you come up with the ideas for these sorts of campaigns? I don't know. I am just wired up the wrong way. If you were to take an insight into my mind on a daily basis, you'd probably be horrified at just some of the stuff that goes through it. And just the way that, that I think. It's not always just my brain. Sometimes you have a conversation with someone who says something, you're like, oh, that makes sense, but I could do it this way and I could twist it that way. A lot of the people I surround myself with are probably pretty creative as well. But I'm quite a creative guy. I don't ever like to take no for an answer. And, if I can't get you one way. I will try and come in from a number of other angles to get that attention and I think that probably leads to a lot of my success. I just, I'm not easily beaten. If you were to beat me at chess or whatever were to play, I would go away and study and come back and I'd be like, Kathryn we are fucking playing chess again, and I ain't letting you fucking beat me. I don't care if I need to pay a chess expert to consult me for a month or whatever, I will fucking come back and I'm winning. And that's kinda always been my mentality. I don't care what I have to do, or what rules I have to bend to make that happen. It's sometimes horrible that you can't accept defeat, but that's the way it is. When it's come to like business or building your personal brand, has there been any really big challenges that you had to overcome with that like ruthless determination and like, really push through?'Cause that's quite a headstrong personality, which is awesome and you're right, it probably does result in a lot of your success. But has there been any like massive challenges that took six months, 12 months to overcome? Absolutely. I wanted to trigger the knowledge panel. I was trying all sorts of different techniques and tactics to, to trigger it. And for one reason or another, because I'm quite an impulsive guy as well, I was going and I was breaking it for myself. So I think I was like on my third knowledge panel So this guy sorted me out with a Wiki data and I went away and I edited my own Wiki data and added more information to it, and it balls the whole thing up. and it got my Wiki data taken down, which in turn got my knowledge panel taken down and. I wasn't shouting at the guy, but I'm like, dude, what the hell have you done? This is your fault. Why has that been taken down? And he's dude, you cannot edit this yourself. It's gotta be done by a trusted third party. And I'm like, Jesus Christ. I've tried failed, tried, failed, and sometimes you just don't know what you're doing. In that instance I had no idea that it had to be a trusted account from a third party that was editing Wikidata. And it's the same with Wikipedia and stuff like that as well. No one ever tells you those really small, but very important details. So things like that. It took me probably 18 months to get the knowledge panel. And I think followed on from that, I needed IMDB, I needed Wiki Data, I needed all this stuff. And I ended up acting in a crime series for an IMDB link. And this was all to trigger a knowledge panel. So, that headstrong, you know, crazy, crazy, crazy guy approach. cause people go, Craig, what the hell are you doing? Was it really that important to you? You're like, not really, but this knowledge panel was not going to beat me. I don't give a fuck if I have to go and act or whatever. I will do that, if that means getting that knowledge panel. I don't care. It's going to be done. So there's certain things where you are banging your head against the brick wall and the things don't go your way and you've got to regroup and try again. And, and, you know, again, That's just the nature of me. I'm not prepared to accept defeat. I'll learn from the mistakes I make. I'll take it in the chin and try and do it better next time. And I think in our industry in particular, there's no right or wrong way to doing a lot of these things. You've just got to learn and try and blow things up sometimes. And it's only then you're able to tell someone effectively. Like I could tell you now how to get a knowledge panel very cheap, very quick, very fast. You don't have to do all of this crazy stuff. It took me 18 months, my job now is to make sure you do it in 18 days and cut out all the crap that I had done. And I think, that's where when you've got real life stories and real life examples and you can tell those stories and not be ashamed to admit you've done it the wrong way or You blew things up. Many people will go on stage and go, I am the king of knowledge panels and I've never made a mistake in my life and do this, do that. And you're like, that's a lie man. Tell me how many knowledge panels you actually blown up. If they were to tell that side of the story, people people like us would learn a lot more from it. Where did your like headstrong, never give up kind of attitude come from? Was it something that like you've always had or did you have to learn how to have that mindset and that approach? No, I think I've always had it, since I was born, to be honest. I remember as a young kid, getting beat at stuff and I would just get really frustrated and, agitated and, yeah, I just always had this horrible desire to succeed in everything I'd done. And if I couldn't or I wasn't good at it. Either I would give up on it if I wasn't enjoying it or I would double down and I would get the training or the expertise to make me better at it. And, And that's something that's always been near as a kid. I just can't compete for fun... Sounds like it comes really natural to you, but what about for anybody listening. Like how could they channel their inner Craig Campbell? I don't know if you can, I genuinely Or if you want to. Um, I've got a brother-in-law who works for me and he frustrates me a lot actually. He's just so laid back. He never gets flustered. But on the flip side of that, he never pushes himself as hard as he possibly could. He's a football player, and he used to play for Celtic and stuff. And he had all the talent in the world, but he just didn't have something inside him that just fucking took it to the next level. And I've tried so many things to try and rile 'em up. It's just some people don't have it, man. He just takes it into chin and you're like, dude, what the fuck is wrong with you? This is the difference between success and failure, in my opinion. And I think, people like us who are more entrepreneurial and trying to, do things. I think these kinda mindsets and skills are few and far between. There's nothing out there that's spectacular about me. But I think mindset and everything is probably the biggest thing that, that differs us from someone who's got the kinda employee type mentality who just wants the comfort of the nine to five and the steady salary. There's nothing wrong with that either. Absolutely nothing at all wrong with it. A lot of people go, what's the difference between you and everyone else? And I'm like, there really isn't, other than I'm a fighter and I don't want to be told can't have a day off or anything like that. These are kinda some of the reasons that I like to be my own boss. It's the flexibility, the freedom, do things with your family without having to go and beg for an extra two weeks off or whatever. And that is important to me as a human being. Yeah. Yeah. I think when you're an entrepreneur you have to be quite resilient and headstrong and like, march, to the beat of your own drum. I've never been very good either at like asking people for permission to take a holiday. My husband gets seven weeks of paid holiday, which is pretty good, and I still don't think it's enough. I'm like, what are you doing? Like, why are you working so hard when they don't give you any time off? I wanted to ask you, 'cause I know that you've built a lot of your personal brand through YouTube and, have become quite big on YouTube. A lot of people struggle to get good traction on that channel. I've got a good friend who has 200,000 followers on LinkedIn but has not been able to crack YouTube. So I know it's not an easy thing to do. Can you tell me a little bit about like, how you managed to crack YouTube. and you know What's the secret to success on going viral on YouTube? I think that there is no one secret to success. The best piece of advice I could give you is consistency on YouTube. The biggest thing I see is people looking for me to show a tool, a trick, a technique that, that makes you go viral. Now obviously there is a few occasions where you just do some random ass video and it's just the right time, the right place, and the fucking thing goes massively. But the reality for YouTube is, if you think you're coming into YouTube and you are instantly going to start going viral, you've got another thing coming. I would always be saying to people, turn out as many videos as you possibly can. I've been on YouTube for eight or nine years. It probably took four of those to even start moving in the right direction, believe it or not. That may seem painful to a lot of people. Now I wasn't posting every day or anything like that. And YouTube wasn't as popular as it is now. But, I've had people that I've consulted with doing YouTube and a month in they're like, Craig, this is not working. I'm not getting the traction I want. And I'm like, you've got the wrong mentality. Like you have to blast this for like six months of continuous offering value upfront, information, you have to add personality and stuff like that into it as well. Add some fun into it. You can't just sit there talk about a product or a service and expect to sell. So a lot of the people that watch YouTube are looking for information. You've got to offer value up front. So like for yourself, you would want to be offering tips, advice, you know whatever free. And a lot of people go, I'm not fucking telling people all the kinda good, big secrets and all that for free. If you wanna go viral, you're going to have to give enough away. And I'm not saying give your full secret sauce away, but you're going to have to offer value. And if you don't offer value, then you're not going viral. It's as simple as that. Because someone who does offer that value, who's a competitor to you, will be the one that, that sucks up all the traffic and they're the go-to person online. Now, it's quite hard to overcome this mentality because people say, Craig, you give away too much on YouTube. Sure, maybe I do. But 99% of the people that I'm giving information away to cannot be arsed doing it themselves. I could give you the full thing on your lap. you're either time poor, lazy, whatever, and you're gonna say, Craig, can you just sort this for me? Or show me someone who can sort it for me? So it takes a while to overcome that, but you have to be given better and more knowledge than your competition are given otherwise, you're not gonna cut it. And I think that's the biggest failure with people on YouTube. They don't give it enough time and they don't give enough value upfront. And it's always sale, sell. People like to be taken in their journey. People like stories, people like fun. You've just got to add elements of humor into it as well, and people will buy into that. It's not always just about the knowledge. Sometimes it's just got to be a bit more engaging and a bit more fun as well. Somany people fall out of it after month one, month two, and they say, ah, yeah, YouTube sucks. I can't do it. If you're only going to try 10 or 20 videos and expect them all to go viral, then you've got another thing. Unless you're David Beckham or whatever. If he came onto YouTube and started launching videos, I'm pretty sure he would get traction pretty quick. But, for the general Joe who's unknown, like people in our industry, you're going to have to work hard at it and do something different and up your game in terms of knowledge. That alongside all the kinda usual stuff you know. You've got to have good lighting, good audio, and also just remember the biggest ranking factor on YouTube is engagement and watch time and stuff like that. No one wants to watch you whining on for 40 minutes about some shitty problem you've got. I go to YouTube and I'm like. How do I reconnect my fucking speaker or whatever because I forgot how to reconnect it to my new phone. I just want a 30 second video saying, here's how you fucking do it. Job done! I don't need to know the guy's life story. I don't need to see the box on opening. I don't need to see all this fucking shit. I just want what a fucking need and I want to bugger off. And I think you also have to be that in mind with your content as well. Shorter is better. If you can say something in four or five minutes, don't take 15, 20 minutes to drag it out. I think that's right regardless of platform. To be a thought leader you have to share your insights, you have to share your wisdom. You have to be quite generous with that. And it's not really possible to be a thought leader and only talk about your product or only sell. I'm not really surprised to hear that, at all. But it is surprising to hear like how long it takes to get momentum. I think, a lot of the other social platforms you might have quicker traction on. So why YouTube versus, the other channels, if it's gonna take so long? and be such a, like a hard thing to break into, why YouTube instead of say Instagram or TikTok, where you could theoretically go viral overnight. I've got TikTok and I've actually got a relatively big following in TikTok, but it's not for SEO. I've done TikTok through COVID and you know, shaking mass around and doing some dodgy dance moves, and that I am gonna have to what I'm known for in TikTok. I've tried to do the YouTube thing on TikTok. the audience that I've got don't really know what SEO is. So, different platforms work for different people. Like Instagram, for example. If you were a hairdresser or someone that's doing something that, that's visually more appealing than SEO, then I think Instagram's a great platform to, to do things on. But for me, as an SEO trying to show people, the latest AI or the tools or the products, YouTube's always the go-to for what we do, more so than, Instagram or TikTok. Not everyone knows what SEO is, they're like, oh, you know, YouTube's crap. Uh, It's one of the biggest search engines. So from an SEO perspective and wanting to be known in SEO, it makes perfect sense. What about the balance between organic and paid content? Do you use paid advertising on YouTube, or is it all organic and what's your approach to getting that balance right? I think, when you start out on YouTube, to give yourself a bit of a start, you can use paid ads. Let's say you are the person with all the followers, I can pay to have my ad on your channel so I can lure people from your channel to mine using paid ads. Why wouldn't you want to utilize that? Again, it's legal. it's, it's there to happen. so using paid to accelerate your progress is absolutely something that I would recommend. If they've got the budget, to be able to do that. And yes, I've done it and still do it to this day. We always want growth and we want exposure to audiences. It's why we do podcasts. You'll be wanting to leverage my following to get your face out there and vice versa. That is the reality of it. And I think you can do that with paid as well. You don't actually have to sit in someone's podcast. If you feel that you've got something that's worth saying. Use paid ads to make sure that people see that on the most relevant channels. And, you can get very quick and steady growth doing that as well. But obviously there's a cost to doing that. One of the things that you talked about at the SEO conference in India, was targeting other geographies. And I thought that was really clever and very smart because quite often we think just, targeting the UK if you're based in the UK or just targeting the US if you're based in the US. But paid ads in these countries can be incredibly expensive. So can you tell me a little bit about your approach to targeting other geographies? Yeah, so whether it be TikTok, whether it be YouTube, it doesn't really matter. One of the biggest things on those platforms is engagement. You know, clicks, watch time, engagement. Now, who the hell's to say that if I do an ad and I put it out to Central Scotland, that people are that interested in it? Now, I know for a fact if I put that ad out to Central Scotland or I put that out to Mumbai, I know for a fact that a lot more people in Mumbai are probably more interested in what I've got to say than people in Central Scotland. Now why is that? Obviously SEO is a worldwide game. people in other countries are absolutely obsessed by it. And it seems to be that in our own country, they're like 10 years behind when it comes to SEO, digital marketing and everything else. It actually saddens me to say that. On top of that, the cost of advertising to Central Scotland, costs me probably 10 times more than it would in Mumbai. Now I am doing this to get exposure, subscribers, watch time, blah, blah, blah, blah. Why wouldn't I put it to people who are hungry for the information? And it costs me 10 times less. You could not tell me of any God-given reason as to why that's a bad idea. And a lot of people go, I never really thought of that. I'll give you another example. I've got a friend and they work in a fairly competitive space. I'm not gonna say what the space is 'cause I don't want to expose their niche. It's in the US market and it's very competitive. Now, this friend is from Argentina and they speak Spanish by nature. Now what leverage does she have over everyone else? She speaks Spanish. So what she cleverly done was she targeted the Spanish speaking people in America in that very competitive space. Now 25% of people in America speak Spanish and not English. So you can do the math there, and she's right in there. Shot straight to the top of a niche that's so fucking untapped and it's beggar's belief. So you've always just got to think of these little nuances or leverage that you can have. People all over the world want to learn more about SEO and people locally don't. You've came to my event, 7 years ago or whenever it was in Glasgow. the whole thing there was like, let's get local people together. Let's get some speakers, try and help the locals. and it worked okay. I'm not saying it was bad, but the volume's just not here. it is just absolutely not here where you go to America. Even if you go to places like Turkey or Cyprus or Poland. Fucking people are hungry to make money. They're very, very entrepreneurial, very much focused in online. And why wouldn't you, put your stuff to those rather than the locals who it costs you more and have no interest. So for me, it's an absolute no brainer. But, using India, as an example, you know you're going to get a hell of a lot more for your money, advertising to those countries. Yeah, I thought it was a really smart idea and I'm now gearing up to do a paid ad on Spotify for the Indian market. The Indian market is, untapped and is so like hungry for knowledge and these conferences and these events and content especially geared towards marketers, but I imagine that it's, not just marketing. And they're very super intelligent people who are really keen and eager to learn. And the advertising cost for the Indian market is a fraction of what it is in the UK. So why the hell would you not? Exactly. And I'll tell you one other thing that triggered me on this. I was in India five or six years ago. This guy came up to me and he's Craig, please, I've been a big fan and followed you for years and years and please come on my, my, YouTube channel and please talk to me. Can we have 10 minutes? Anyway, I'd somehow done it'cause he was a nice guy. By the way. This guy had something like 300,000 Instagram, followers, and he had the big YouTube follow. And I'm like, fuck, this guy's got more than me at the time. I'm like, what? How is this guy so big? And this guy, just because he was able to speak Indian and talk about SEO. The guy was one of the biggest monsters out there, and I'm like, Jesus Christ. And it was at that point where I'm like, the Indians are really hungry for this information. Obviously I can't speak Indian because if I did, I would probably have 10 million subscribers if I was able to speak Indian. you need to learn it. I can barely speak English, after all these years. But this is the thing with AI and all that kinda stuff. Could I turn out a video saying exactly what I've said and do it in Indian? I don't think we're far away from it. So that would always be something I would absolutely go and try and cater for as well, because I fully understand there's a language problem and eh, they don't fully absorb everything that I'm saying as well. And that's on me because a lot of these people, English is their second language and they're trying to pick up stuff from me using their second language. that hats off to them. absolutely. Hats off to 'em. yeah. I mean, English is my first language, and it took me years to understand Glaswegian. I can do it now, but uh, it took a while. Yeah, it's not easy. Before we wrap up, I wanna ask about any final advice for people listening about how they can maybe be a bit more ballsy with their personal brands. I think the only advice I would really say is, be different, be unique. If you believe in something, go and do it. What's to stop you? The world would be boring if we all agreed on the same stuff all the time. If everyone's backslapping going, oh yeah, you're right all the time. many people are like sheep. They buckle when there's kinda controversy for something that they say or do or whatever. And I just would always try and say to people, don't do that. Just be different. Anyone in life who has eyeballs on them are pushing the boundaries in terms of what they say or what they do. Look at Donald Trump. Look at Elon Musk. Look at Muhammad Ali back in the day. As an athlete, he was saying all sorts of mad stuff. He stood out from the crowd. I'm not saying go out and be rude to racist or any of these kinda crazy things. But you've got to be able to say more than the average Joe, and know how far you can push things. And, that is just marking. At the end of the day, that's what it is. These guys know what they're doing. I don't believe for a second these guys actually believe half the stuff they say. I think some of these people say things just for a reaction to see if things blow up and, sit in the background and they'll be like, ha, watch this go viral. They'll make some joke about, women should be cleaning the dishes in the kitchen or some, you know, old school jokes that these kinda guys make. And you know that's going to go viral because you just know that there's so many people out there that's going to bite and share and, comment and give abuse back. I think people need to realize that a lot of that's a game. I'm not saying do that, absolutely not. But you get the point, of maybe having to say something different, than the norm. Yeah. Yeah, I mean, I think it's a good point. I don't know that women belong in the kitchen. I definitely don't. My wife would kill me if she has that. Probably not the best analogy, I get your point. Yeah, don't say that one and then say, oh, Craig fucking suggested it. I'm probably already going to get a slap for saying it off of the wife, so, yeah. I think that is generally good advice. You have to be comfortable in your own skin and willing to stand outside and, really claim who you are and not be too afraid of what other people are gonna say. Yeah. but these other people that say these things are not putting food on your table, not giving you money. So who care? Who cares what they say? Just be mindful not to say things that are going to take money from your purse or your wallet. There's just certain levels of things that you just can't go over, that could be damaging to your brand. So I think there's always a fine line there. So there's difference between being funny and being a douche bag basically. Find that balance. And sometimes I have maybe went slightly over and it's come back to, bite me but you live and learn. Absolutely. Thank you so much for being on the show. It's been really great to talk to you about building ballsy brand and how you can maybe have some success on YouTube. I learned a lot. I always do when I talk to you, No, it's an absolute pleasure. thank you very much for having me. That's a wrap for this episode of Marketers Unleashed. Thank you for tuning in and diving deep with us into the unleashed world of marketing. We hope you're leaving with fresh insights, new ideas, and maybe even a few aha moments to fuel your next big move. If you've enjoyed today's conversation, don't forget to hit that subscribe button so you never miss a new episode. And hey, we'd love to hear from you. Drop us a review, or connect with us on LinkedIn to share your thoughts, and join in the conversation. Until next time, keep thinking bold, challenging the norms, and unleashing your inner marketer. After all, what's the worst that'll happen? I'm your host, Kathryn Strachan, over n' out.