Shop the Scroll Podcast
Shop the Scroll" is the ultimate podcast for e-commerce entrepreneurs, marketers, and creators looking to master TikTok Shop. This podcast dives deep into the strategies, trends, and success stories shaping the future of social commerce.
Discover how to turn viral trends into sales, build a thriving TikTok Shop, and stay ahead in the fast-paced world of creator-driven commerce. From actionable tips to exclusive interviews with top operators and creators, "Shop the Scroll" delivers everything you need to transform your TikTok Shop into a sales powerhouse.
Whether you're a seasoned seller or just getting started, this is your go-to guide for unlocking the full potential of TikTok Shop. Join us weekly for insights that will keep you scrolling—and shopping—for more.
Shop the Scroll Podcast
0102 TikTok Shop Trends For 2025
0102: TikTok Shop Trends for 2025
In this second episode of Shop the Scroll, Ashley Wright and Zain Ali dive deep into the evolving trends and strategies that will shape TikTok Shop in 2025. With brands, creators, and affiliates continuously adjusting to the platform’s rapid developments, Ashley and Zain break down key predictions and actionable insights to help businesses stay ahead of the curve.
Here’s what you’ll learn in this episode:
🎯 The Rise of Live Shopping: Why live streaming still has massive untapped potential in the U.S. market and how brands can make it profitable without breaking the bank.
📈 Health, Wellness, and Beyond: With health brands dominating TikTok Shop, Ashley and Zain discuss which untapped categories—like apparel, jewelry, and food—are poised for explosive growth this year.
🤖 AI-Generated UGC & Changing Content Trends: How advancements in AI could disrupt TikTok Shop content creation and why brands should be prepared for a shift from short-form videos to more interactive formats.
🔄 Affiliates and Community Building: Discover why top-performing brands are shifting focus to building long-term relationships with affiliates through communities and ongoing engagement—and how platforms like Lark might play a role in the future.
💡 Subscribe & Save—The Game Changer?: Ashley and Zain speculate on TikTok’s rumored subscription feature and how it could revolutionize recurring revenue models for TikTok Shop brands.
🔥 What’s Next for TikTok Shop Ads?: As TikTok introduces new ad commission structures, brands need to rethink their strategies to keep affiliates happy while driving sustainable growth.
If you're looking to dominate TikTok Shop in 2025, this episode is packed with tactical advice and future-forward thinking to help you thrive in the fast-paced world of social commerce.
🎧 Hit play and subscribe to Shop the Scroll for weekly insights into TikTok Shop trends, strategies, and success stories!