Shop the Scroll Podcast

The $40M+ TikTok Shop Strategy (That Actually Made Profit)

Ashley Wright

In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed.

Jay shares the full playbook:
 → How they scaled from 50 samples a week to 10,000+ per month
 → Why TikTok Live is their secret weapon (now running 24/7)
 → Profitability rules and real numbers (contribution margins, ROAS, sample ROI)
 → Building and managing a high-output creator community on Discord
 → The real halo effect between TikTok and Amazon/retail

Whether you're running a DTC brand or just getting started on TikTok Shop, this episode breaks down what’s actually working in 2025.

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