Why People Actually Unfollow You (and What Makes Them Stay)

Ever wondered why people hit that “unfollow” button on Instagram? Or what actually keeps them engaged and invested in your content? In this episode of Tell Me Immediately, I break down the surprising (and brutally honest) responses from my Instagram community about what makes them love or leave an account. Spoiler alert: It’s got nothing to do with having perfect skin, a size-four waist, or a laundry-free house.

We dive into:
- The #1 reason people unfollow (and why it’s not personal)
- Why too much perfection is actually hurting your brand
- The overwhelming demand for authenticity, relatability, and humor
- The small, silly things holding you back from showing up as yourself
- How naming your insecurities out loud can skyrocket your connection and engagement

If you've ever overthought what to post, worried about judgment, or wondered if authenticity is just a buzzword—this episode is for you.

Resources & Links:
📖 Don’t Make It Weird: The Entrepreneur's Guide to Being Human on the Internet
📲 Follow me on Instagram: @NoShameSalesGame
🎤 Want to sponsor my in-person retreat in October? Slide into my DMs!

💡 Join Digital Sales Growth Community

Join the Conversation:
What’s your “dandruff moment”? That tiny thing you’re overthinking that’s keeping you from showing up online? Share your thoughts in my DMs or tag me in your stories @NoShameSalesGame.