Film Funding Mastery: How THE CROWDFUNDING QUEEN™ Raised Thousands and Built a Global Crowdfunding Model

THE CROWDFUNDING QUEEN™ is a fundraising expert and innovator, as well as a multi-award-winning European-American film and theater director and producer. She has garnered over 37 awards and accolades and was once an Oscar contender in the “Best Documentary” category for her acclaimed feature-length film, Torn from the Flag. She is also known for her Cannes-award-winning short Brown Paper Bag.  THE CROWDFUNDING QUEEN™ is recognized worldwide as acrowdfunding consultant. She engineered the FROM ZERO TO A MILLION IN 90 DAYS™ fundraising course and major crowdsourcing campaigns — including raising $1.7 million forTorn from the Flag — and now teaches filmmakers and entrepreneurs how to use fundraising techniques, crowdfunding, and strategic donor engagement to power their projects forward. She splits her time between Hollywood and Hungary, works internationally as a director and fundraising educator.

Transcript

SPEAKER_01 0:10

Join the crowdfunding queen and learned important techniques for funding your film.

SPEAKER_00 0:19

The crowdfunding queen is also a multi-award-winning Hungarian American film and theater director and fundraising innovator. She's garnered over 37 awards and accolades, and was once an Oscar contender in the best documentary category for her acclaimed Torn from the Flag, a powerful historical documentary about the Cold War and 1956 Hungarian Revolution and the decline of communism, featuring interviews with iconic figures and cinematography by legends like Academy Award-winning Vilma Sigmund. Kovax is also known for her hand award-winning short brown paper bag and is recognized worldwide as a crowdfunding expert. She engineered major fundraising campaigns, including raising $1.7 million for torn from the flag, and now consults with and teaches filmmakers, creatives, and business owners how to use fundraising, crowdfunding, and strategic donor engagement to power their projects forward. She splits her time between Hollywood and Europe and works internationally in film, theater, and education. And Carol, I understand that the Crowdfunding Queen is sponsored by From the Heart Productions.

SPEAKER_01 1:59

That's right, Claire. We're honored to have you today, Claudia. Please introduce yourself.

SPEAKER_02 2:06

Thank you so much. My name is Claudia Kovacs, also known as the Crowdfunding Queen. And after this amazing introduction, I don't know what else I could say, but I'm really excited about crowdfunding and fundraising because that's really what put me on the map as a filmmaker. And I would love to share my techniques and ideas and my suggestions with the listeners.

SPEAKER_01 2:26

We need to hear that. Raising money is a most important part of filmmaking. So you recently raised $28,000 in just a few weeks for the technical update for torn from the flag. So what was the core strategy behind that success? And what should filmmakers take away from it?

SPEAKER_02 2:49

Sure. So I stayed in really good relationship with my previous and original funders of the film, and I nurture those relationships very consciously. I have constant contact, and I'm not advertising constant contact specifically, but I have constant contact and I send out notifications and invitations and greetings through constant contact all the time. And also I have personal relationships with my funders. They are my friends now. And so I make sure that those relationships are always intact. And so when I went back to my original funders and told them that we needed to do a technical update, they were happy to help. And that's really where the key is there's one thing to build your crowd, but then you have to nurture your crowd. And once you gain trust and like and sometimes even love, that relationship really transforms into a relationship where you are standing for the same cause together.

SPEAKER_01 3:51

Exactly. And people look forward to your emails to see what's going on, what you're up to now. This is so important. Many filmmakers do not do enough follow-through, and uh crowdfunding campaigns bring you people that sometimes you have no idea of what their net worth is. And I've seen people that uh like you that have done crowdfunding campaigns, and one woman made a plea to her her uh Kickstarter campaign, people saying, I'm way behind because uh I spend 95% of my time raising money and five percent making the film. And she got a call from someone who had given her like a hundred dollars on the campaign, and he said, How much do you need to finish your film? And he gave her a hundred thousand. So you never know, Claudia, right?

SPEAKER_02 4:45

Absolutely, and hallelujah to that. Uh, I would like to say that I'm an immigrant and I came here knowing one person in the entire country. So I built my crowd from that, and I remember when I originally started crowdfunding and fundraising, I put uh an excel sheet together and I put my mailman, I put my post office worker, I put everybody on that list, and with that list, I had about 200 people. But honestly, three-quarters of those people I didn't even really know well. They were just more like acquaintances or people I encountered once or twice. So the real friends were maybe 20, 25, and then I built a crowd for this particular film. Uh, 20,000 uh people were part of my crowd, and that's how I raised the 1.7 million dollars. So that was a very conscious decision to build that crowd, and without building the crowd, you have no funding. That's why it's called crowdfunding.

SPEAKER_01 5:51

That's right. People call me sometimes and say they want to do a crowdfunding campaign. Great. How many people do you have on your mailing list? Oh, I've at least got a hundred, right? And you want to raise how much money? And it's some ridiculous amount. So you have to take your crowd to the crowdfunding. And you're known as the crowdfunding queen. Explain what this title means to you and how you define your success as crowdfunding for filmmakers.

SPEAKER_02 6:24

Sure. One more thing I like to add to the previous question, just to clarify, is uh online, uh staying in touch online with your crowd, so via email, uh, email marketing, uh, Facebook, uh, you know, uh all that is important, but that's not really where it happens uh in terms of the actual funding. You need to pick up the phone, you need to have meetings with people, you need to have direct contact. So, what was really interesting when I was raising this uh $28,000 is I sent out the email to people and I sort of let them know this is what I would be doing, and then I sent out another email letting them know it's coming up, and then I sent one more email saying please donate. And I have a link to to from the heart production, and I got out of the $28,000, I got $70. And that's important to note because it doesn't have donation, doesn't have really doesn't happen really online. The asking doesn't happen online, and then so what I did was is once the $70 came in, then I got on the phone and I asked directly my funders to donate, and that's how it happened direct contact. So it's very important to know that within three weeks I was able to raise $28,000, but when I just sent the email, it was $70. So that's the gap. And these people know me, like me, and some love me and respect me. So it's very important that you don't shy away from talking to people, you know, and it's the best is always in person. That's the number one rule. If you can do it in person, of course, it's not always possible geographically. The second best is Zoom, video zoom, not an audio, but a video zoom. So you have eye contact with the person and you can interact and it's almost real, uh, as if it was you know real and live. And then the third is telephone. But the best is always uh um a multi-exposure uh interaction, meaning multi-sensory exposure, so visual, audio, and then you can present yourself the way you need to present that way. So I just wanted to clarify that because it's not enough to send an email, even if you know your crowd and they know you. So, what the crowdfunding queen means to you. So that's really interesting because that developed about 20 years ago, that name, uh, when I was raising money for my first film. I came up with this idea of having to raise the money because there was no other way I would become a filmmaker. I moved to America, I was a babysitter. Usually that's what Europeans gals do is they come to America, they get an au-pair or a babysitting position. And then I was working for $5 an hour, and I worked about 12, 14 hours every single day from Monday through Saturday, and then I realized, well, I'll I'll never make and I'll never become a filmmaker, no one's going to give me an opportunity. And that's how really the idea came that I have to raise the money myself. And that was actually before the crowdfunding platforms evolved. So I built my own platform at the time because what's available today was not available at the time. So I was very inventive that way. And so, and so I just uh basically that was my only option. Failure was not an option, either I was going to become a filmmaker or I was just gonna pack my bags and go home because you know I didn't come this far to come this far. And so when and so when when I was raising the funds and the money started coming in, that's when people started to take note. And so I started to get requests to help with other people's crowdfunding campaigns or fundraising campaigns, and so they started calling me the queen, and so that's sort of how it evolved slowly but surely. And I was volunteering for a long time, but at one point, you know, only so much volunteering you can do. And so uh, and I made it into a business because I realized people need this type of knowledge that I have and the inventiveness that I have, and so I created programs, and and basically that's it's very meaningful for me to have this name because it means that people respect the knowledge that I have and the ideas that I have and the methodology that I developed. So it's very, very meaningful to me, and I'm I'm delighted to be called that, and it's not a self-imposed name, it's something that people gave me.

SPEAKER_01 11:01

Well, that's lovely. Tell me, um, you have a website. What is that? Can you share that with us?

SPEAKER_02 11:07

Oh, yeah, absolutely. It's the crowdfundingqueen.com. So you can also find me on LinkedIn, on Instagram, on Facebook. But the best is to go to the website, and the reason it's the best thing to do, go to the website is because I offer a free crowdfunding guide, and you can download that for yourself, and it's no charge.

SPEAKER_01 11:31

That's marvelous. That's very kind of you. So um now for filmmakers just getting started with crowdfunding, what do you say are the first three things they should do before launching a campaign?

SPEAKER_02 11:44

Yeah, so you have to build a crowd. Honestly, um, about 90% of the work is building the crowd. The rest, if you have the crowd, the rest is relatively smooth sailing. So you have to dedicate enough time to build that crowd. How much time? It depends how big your campaign is. But it's always better to allow more time than you think you need. So if you have a really big campaign, I would say it can be a half a year to a year, very systematically building that relationship. And the relationships, and the reason that's important is because you know, you can't just meet someone and say, knock, knock, give me money. You really have to genuinely build a relationship with these people. Not only do you have to build the relationship, but before that, you have to find the right crowd. If somebody, for example, is a lover of horror movies, then you can't really go to a crowd, uh a documentary crowd. So you really have to identify your crowd first, who are those people who would be supporting you in the future, and then build the relationship. So please spend a lot of time building that relationship. And also when I say a lot of time, it doesn't necessarily mean that you have to do every single day you have to work eight hours. What I mean is if you, for example, allow a year, which seems like a lot of time, but you just spend half an hour every single day building that crowd, you're already good to go.

SPEAKER_01 13:15

Right. Well, let me ask you this. Um, do you uh offer any way for filmmakers to go after their crowd through the content of the film? Like if someone's making a film about dogs, I mean, what would you suggest they do to expand their database?

SPEAKER_02 13:36

Sure. So actually that's that's that's kind of neat that you're asking this question because currently I have a client who is raising money for a dog-themed documentary. So, target market is the two keywords you need to know. Target market is finding exactly the people who are interested in your cause and in your theme of the film. So you have to find nonprofits, you have to find advocates, you need to find communities, uh, maybe even uh, you know, um medical medical environments that support dogs, for example, or any anybody really who loves dogs and and wants to help animals, these are you know, these people will be your crowd. So target market is what you really have to think about. Who is my target market and bring those people on?

SPEAKER_01 14:32

Exactly. Yes. Well, you've worked really successfully in features and shorts. So uh oh, you did really well with brown paper bank. So how does funding strategy differ for shorts and features and docs?

SPEAKER_02 14:49

I think for shorts it's much easier because you don't need to raise that much money. And uh, you know, there are various layers, there are various layers of of um of uh the community that you reach out to. Of course, there's always the friends and family, and you can do that once or twice, but I don't recommend that you keep doing that ongoingly because your friends and family, you will have to sit with them at the Thanksgiving table, and you don't want to feel like, oh, not again. That person is going to ask us for money again. So, you know, you have to be strategic because at the end of the day, your family is your family, and and any family is more important, uh, especially if you're in a beautiful, loving relationship with your family, they're more important than any other entity. So uh you that's one layer the family and friends, and then you have, you know, colleagues, uh people that you work with, and then there is the uh extension of that. So uh when it comes to uh short films, you can go to family and friends because assumingly you're going to be raising a smaller amount of money. Um, in terms of documentaries, I love documentaries because they very usually are very theme-oriented and cause-oriented, and you know, we all want to have some sort of cause. There's always a cause to almost I've never met a person who didn't feel passionate about a cause. And so it's easier to hone and tune into that cause-oriented feeling with people because then you can bring your crowd on board easier. As far as uh fiction films, I think if you can identify a cause, what that fiction film really serves, usually even fiction films have some sort of cause. It's it could be as as uh as trivial as, well, I love seeing people being in love or romantic comedies, for example. Who doesn't want that, right? Who doesn't want to see happiness? So you can still identify the cause of that film and raise accordingly, but certainly documentaries in that regard, I think, are easier.

SPEAKER_01 17:02

Well, it what you're talking about is uh attaching strategic partners to your film. So organizations, nonprofits, people who really are interested in that concept. Uh, and that does work, but it takes time, even with strategic partners. You have you have to talk to them and sort of hold their hand while you're making the film because they've got your audience, right?

SPEAKER_02 17:29

Yes, exactly.

SPEAKER_01 17:31

So getting them attached, entertaining them, and then asking for money is is the process, I guess, right?

SPEAKER_02 17:39

Yeah, so I practice the rule of seven, which is a marketing concept. And the rule of seven means that you have to have seven, uh you have to have contact seven times with your funders, whether they just uh your friends, uh your uh friends and family, about the project specifically, or they are strategic partners, or they are corporate sponsors, you have to have seven contacts, meaningful contacts. So that look can look like a phone call, it could have a it could be like a meeting, it could have a thank, it could be a thank you card, which is not very much practice, but let me tell you, thank you cards, written thank you cards do wonders. And the reason they work these days, especially because no one does no one does that anymore. So always try to find things that other people don't do, which is why I always say, don't ever do offer a t-shirt, don't ever, you know, do a mug. And those trivial things, it just it's just not inventive. You're a creative person, you should have creative ideas, and so you know, um, find seven ways to contact. So it could be in-person, meeting, thank you card, another email, a text, you know, you but you have to spread it out. You can't be uh too aggressive about that. You have to allow natural, natural time to pass. So if you reach out to someone, let's say every other week, that's a good, it's a little bit intense, but not too bad. But don't do it more frequently. So that's what I practice is develop the relationship with your funders, with your strategic partners, and then go from there.

SPEAKER_01 19:25

Right. Well said. So, but can you share a major crowdfunding mistake that you've seen or experienced and what you've learned from it?

SPEAKER_02 19:35

Yes, uh, I'm going to share a mistake that I made myself, and I have seen some of my clients almost make it, but I prevented them to so. So uh one of the mistakes that I see in fundraising and crowdfunding is that people dedicate a new page, new a social media page to the project. I am very much against that. I think people should be having creatives, should have their own uh media page uh uh and have all their projects listed there. In other words, the reason you do that is because if they found one picture and they love what you did and they love the way you treated them and the respect you have given them, then it's really easy to engage them for the next film. If you have a separate social media platform for each project you do, you're going to be losing a lot of a great portion of your crowd. So don't do that. You're the you're the creator. Can you imagine if if uh Jennifer Lopez, for example, would have a different platform from every single song she does, she would lose a lot of followers. So it's you know, the the page is JLo, I think, or JLo.com, I'm sure. And so it's always she releases everything through that through herself. So that's what I would say is don't create separate media platforms for each project, but have it on your site, on your uh Facebook, uh, Instagram, TikTok, whatever, and don't lose your followers.

SPEAKER_01 21:21

Well, how do you work with people on how much money to raise? Because I often see that people get confused between the budget for their film and the number of people they have on their database. Because if your film is a hundred thousand budget and you have 300 people, you're never going to get that much money. So you need to recognize what you can raise from the number of people you have, is the way I ask them to look at it. What do you say?

SPEAKER_02 21:56

Yeah, so it depends on the what I call the quality. Of the crowd, the financial quality of the crowd. So it does if you have great contacts, then meaning that they have a lot of money and passive money to support you, then you actually don't need a large crowd. But the truth is, most of us don't have that situation. I have had people who asked me to consult, and he said, Well, I have a billionaire with a B friend. I said, Well, you don't need me, just call your friend. But if if you don't have billionaire or millionaire friends, then yes, the numbers are important. Absolutely agree with you. And so there are two ways to go about that. Either you build a crowd and then you raise more money, or you reduce your budget. There's no way around it. So be wise. And that's one of the things that I do when I do an uh initial uh preliminary consultation with somebody who wants to work with me is I ask about the numbers. How many contacts do you have? How many I have them make uh grab their phone and say, How many contacts do you have? You know, in your phone, how many people's emails do you have? How many LinkedIn profile uh connections do you have? How many Facebook and so on? And so we look at that very carefully and I re-analyze it. I analyze it for them, and then I make a suggestion and I create a blueprint, which is one of my specialty, is creating a blueprint for that given client's strategy and campaign. So, yes.

SPEAKER_01 23:38

Oh, that's important. So you help them create their strategy for the campaign, right?

SPEAKER_02 23:44

Yes, absolutely. I create a blueprint, which is so much fun. And uh one thing that uh that people don't know about me is or not many people know about me, is that I go way beyond crowdfunding. So I I really am called the crowdfunding queen, but it but I am a fundraising and crowdfunding strategist. So I look at their what their goal is, how many contacts they have, what their timeline is, very important. I I do get once in a while really unrealistic calls, you know. I want to raise a million dollars by next month. You know, I'm a consultant, not a magician. So let's make that clear. And so so we I look at it and I create a campaign for them or a blueprint first, and many times I find that we have to do uh various uh multiple steps. So maybe they want to raise, for example, $500,000. Let's just take that as an example, and so I say, well, based on your contacts, you can raise right now about $80,000. So let's do a campaign, a crowdfunding campaign for that, but also let's bring in a fiscal sponsor, and as you know, I have referred many of my clients to from the Heart Productions because they need both. It's not necessarily either or, it's sometimes and. And so I create we look at it and I say, okay, so you can crowdfund this much money, then you can uh more most likely uh get donations that are not attached to a timeline through a fiscal sponsor, then we look at whether sometimes people can get a loan, a bridge loan to for the time being while they're raising the money. And then also there's sometimes corporate sponsors or or um product placement. There are a lot of other ways to actually uh get money. And so also sometimes when you uh have a strategic partners that you mentioned, then what they do is some of the strategic partners are nonprofits, so they get they they get the the donor to that strategic partner gets the tax donation already, and then that check, let's say $10,000, does not can go directly to your production company. So it doesn't have to involve a platform of any kind, and it doesn't have to uh involve a uh fiscal sponsor. So it really depends on each situation. It's like being a doctor, really. There's no there's general guidelines, but you really have to look at the individual, their individual situation, and I create their blueprint accordingly.

SPEAKER_01 26:28

Right. After doing this for so many years, you really know all the tricks to the trade, I would think, right?

SPEAKER_02 26:35

So you can I like to think so.

SPEAKER_01 26:38

Definitely. Well, let me ask you this. I often see that they say that you need 30% of your donation within the first three days. So, how do you feel about that?

SPEAKER_02 26:53

Uh, I have a little bit of a different approach. I actually am very um I'm advocating for the fact that unless you have 70% committed verbally or in writing from your donors, I don't allow my clients to start the campaign. And so I I want I want given donors to say, yes, I will donate and I will donate this much on this day. So there are three components how much, and you know, what day, and you know, the commitment itself. So um I I don't allow my clients to start it, and that's one of the keys to my success and my client's success, is that I want commitments. Uh in writing, preferably, but verbally, we'll do sometimes. And then we really on the first uh couple of days, even hopefully that 70% will come in. My experience is that the 70% is really about 60% or 55%, because you know, things can happen. Someone committed, but some some sort of unfortunate situation happened in the family, or you know, something happened that they just cannot. So the 70% is really about 60, 55%. And then I want those donors to donate right away on the first day, first second day, and then you have 30 days to focus on the rest. Yes, that's how I do it.

SPEAKER_01 28:28

That's really wonderful. Good thinking. Well, um, tell us again what your website is, because I know you've got some specials that they can download the guide and they will get a discount coupon for booking a consultation. That's very kind of you.

SPEAKER_02 28:48

Thank you. Uh, so the crowdfundingqueen.com, the crowdfundingqueen.com. And so, yeah, so what happens is when they go on on my website, they can download the uh free guide. And when you when they download the free guide, then there is a coupon in the guide. So then if you decide to work with me, then you can apply that coupon. In addition, also, uh March 14th is the International Day of Crowdfunding. And so they will be able to be notified if they sign up of the additional discounts I will be offering on that day.

SPEAKER_01 29:32

Wonderful. Well, um, with so many platforms available today, um, how do you decide which is the right platform for the right person? Or do you have one you use all the time?

SPEAKER_02 29:47

Uh I I well, they're really just the three major platforms. I mean, the two major platforms, and then for filmmakers specifically, uh, you know, C Dance Spark is certainly one that that many people use. Uh, the reason C Dence Spark right now is really great is because they stopped uh charging a percentage, but FYI, they expect you to make a tip or donation to the platform. I I don't know how long they will be, uh they will be able to offer that uh you know feeless platform. We'll see. But I don't think the the platforms are that important. It just really uh it depends whether how risk tolerant the client is, whether they want to make sure that whatever they raise they get, or they are feeling ambitious and say, oh yeah, I'm pretty sure I can raise that money, so I don't have to worry about you know not meeting my goal. But I think in terms of platforms, there are actually about 600 platforms around the world. I mean, if you really I I I didn't know this, and I, you know, I was starting to expand on that knowledge, and I realized that there are so many platforms around the world specific to specific industries and uh fields in terms of art, artistic fields, and stuff like that. But I think platforms are a little bit like when if you're cooking, what kind of a pot you use is not that important. It's more important that you have your skilled cook. You know, if you're really a skilled cook, the pot is secondary. Of course, if you're a master, then you will want some sort of special brand or special special pot. But at the end of the day, it's not that important. I think that's the least of our worries. Knowing how to ask for money with joy and bravery and hesitate without hesitation is much more important. That's certainly one thing that I see that a lot of my clients have a problem with is not to be afraid to ask. And so that's one thing that I teach, and that's one thing how I uniquely I think can boost someone's uh point of view in a way that they are anchored and proud of what they're doing, as opposed to being afraid of the asking.

SPEAKER_01 32:06

It's true. They're really afraid, and it's and they're so creative that it's simply a matter of taking that filmmaking creativity and putting into crowdfunding creativity, right?

SPEAKER_02 32:19

Yes, and also, you know, we all have our money story that we inherited from our parents and from our family. So uh sometimes even people who have quite a lot of come from money or come from upper middle class or upper class uh environment, they they are feeling maybe uh concerned that you know people will think, well, you know, my family has money and I'm still asking. So everybody has their own uh concerns about money. And my job is to show you how you how to position yourself psychologically and emotionally in a way that you are actually delighted to ask. Because the thing is, if you're excited and if you're passionate, and if you're proud and you're not timid and ashamed of asking, it's a whole different ballgame. Just changing that one thing can change your entire life trajectory, really.

SPEAKER_01 33:15

Well, that's confidence and support. So by you giving them the confidence and the support to do it, and it's knowing others have done it and were successful. I think that's it. And you carry, you've embodied this confidence, and of course you can raise money. And when you uh you work with people, you're going to be lifting them into that concept, and they will do it, they'll succeed if they have someone who believes in them. I think that's what's needed, right?

SPEAKER_02 33:48

Yes, I mean believing in somebody is one thing, but teaching them to shift their mindset around money for the better and more empowering way is really where it all happens. Uh, you know, I am I am your biggest advocate as a as a as a consultant, but I want your uh change in your mindset to be permanent. So I always say people, you hire me once, but you gain the knowledge and the expertise which you can utilize for the rest of your life. So actually, anytime people invest into working with me, they're learning a new language of success, and that they can apply anytime. It's like riding a bicycle that once you learn how to ride a bike, you can ride a bike anytime, or swimming, or a language. So that's another language that you're learning and a new approach that I'm showing you how you can be successful and how to go out in the world and make your dreams come true.

SPEAKER_01 34:45

Yes, and that will help them in all levels of uh filmmaking as well as their life. So let me just ask you this: if you could distill your film funding philosophy into a single piece of advice that every filmmaker could live by, what would that be?

SPEAKER_02 35:05

I think it's the confidence, it really is the shifting, being willing to be open, to be coached so that I see your potential. Many times clients don't see their own potential. And so the greatest value I think I bring besides the specific concrete knowledge is that I see the best in you and I'm going to show you what you can do and then let you go out in the world and make it all happen.

SPEAKER_01 35:34

Sounds great. Thank you so much. You really have done a wonderful job sharing your information, not only about your incredible success, but the how behind your success. To think that you came into the country and worked at $5 an hour. I don't know how you fed yourself. I mean, that's enough, isn't it? But what you've shown us so clearly today is that funding isn't about luck, it's about strategy, preparation, and having the courage to act in a way that's authentic and aligned with your story. So for everyone listening, I hope this conversation has made one thing clear. Raising money for your film is possible when you have the right tools, the right structure, and the right support. And that's exactly what we do at From Heart Productions. We're a nonprofit 50163 dedicated to helping filmmakers and through our sponsorship billers and raise money tax deductible for their donors. And they get to use the money to make the film and they don't have to pay it back, which is very nice. And uh Claudia, we love the integrity that you work with, the honesty and the preparation, and all of that is what's needed to raise money in our industry. So thank you very much for the work you do and for the confidence that you give our filmmakers. Thank you for joining.

SPEAKER_02 37:08

Thank you very much. Appreciate it.

SPEAKER_01 37:10

Okay. And Claire, thank you for the show. And we'll see you again in a week.

SPEAKER_00 37:16

Okay, be well, everyone.