Stop Running Your MSP Like Everyone Else: A Marketing Expert's Warning - Kevin Clune Artwork

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Stop Running Your MSP Like Everyone Else: A Marketing Expert's Warning - Kevin Clune

March 03, 2025 • MSP Insider

In Episode 9 of MSP Insider, host Jeffrey Newton sits down with Kevin Clune, founder of MSP Growth Hacks, for an eye-opening discussion about why traditional MSP models are failing to meet modern business needs. Drawing from his experience building and selling his own MSP, Kevin reveals why stepping outside the industry echo chamber might be the key to your success.

Key Topics Covered:
• Why traditional MSP models don't work for many clients
• How to identify what customers really need (not what you want to sell)
• Creating buyer personas that actually drive results
• The evolution of managed services and what's next
• Practical steps for differentiating your MSP

Timestamps:
0:00 - Introduction
3:13 - Breaking Free from MSP Echo Chamber
16:39 - Rethinking Service Models
22:56 - Building Effective Buyer Personas
35:08 - The Future of Managed Services
47:53 - Key Takeaways

Whether you're struggling to differentiate your MSP or looking to break free from traditional service models, this episode delivers fresh insights about meeting customers where they are - not where the industry says they should be.