Revenue vs. Profit: The MSP Dilemma Artwork

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MSP Insider

Revenue vs. Profit: The MSP Dilemma

December 23, 2025 • MSP Insider • Season 1 • Episode 56

Is your MSP just another accidental business, or can it become a profit power player? Dive deep with Don Penland of Knox Capital as we uncover the hard truths and strategic insights MSPs need to scale smarter.

Summary:
In this episode, learn how most MSPs are misaligned on growth—focusing on revenue while ignoring profitability. Uncover the crucial role of client feedback, dissect broken go-to-market strategies, and understand the harsh reality about PE funding. If you're ready to transcend the typical MSP plateau, this episode is your blueprint.

🔍 Key Topics Covered:
• The missing link in most MSP client feedback systems
• Why many go-to-market strategies fail MSPs
• How revenue addiction masks true profitability
• The essential role of leadership in MSP success
• Private Equity revelations: friend or foe?
• The cultural shift needed in MSP pricing strategies

⏱️ Timestamps:
1. Introduction to Don Penland and Topic Overview (00:00)
2. Importance of Genuine Client Feedback (08:22)
3. Understanding Go-To-Market Strategy Failures (20:07)
4. Revenue vs. Profit: Unpacking the Addiction (40:22)
5. Leadership: Essential for MSP Growth (48:08)
6. Private Equity Insights: Changing MSP Paradigms (52:00)

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