Myo Life

#20 From Crickets to Clients: The 3 Fastest Ways to Get Your First Paying Client

• Carmen Woodland • Episode 20

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In this episode of Myo Life, Carmen shares the three most effective ways to go from zero clients to a booked calendar—without a big audience, a fancy website, or another certification. If you've finished your myofunctional therapy training but find yourself stuck in limbo—refreshing your inbox and wondering when the clients will come—this episode gives you the clarity, confidence, and next steps to take immediate action and start making money in your business. These are the same methods she teaches inside the Ditch Hygiene Academy™, and they’re designed to help you move from crickets to clients in record time.

[FREE Introductory Training]

Speaker 1:

Hey, I'm Carmen and welcome to Mayo Life. That's short for my Outrageous Life, which is exactly the kind of life I get to live since I found the courage to ditch dental hygiene and build a life I'm bonkers about as a myofunctional therapist and entrepreneur. Here you will find all the things myo business and how to build a life that you, too, are bonkers about. I'm very happy you're here. Shall we dive in. You've done the training, you've got the passion. You even have told some people what you're doing, but somehow your calendar is still wide open and the only thing showing up in your inbox, my friend, is crickets. If that's where you are right now, I see you and I want you to know. It's not because of what you're doing, it's because of what you're not doing.

Speaker 1:

In this episode we're kicking off a conversation. I'm calling from crickets to clients and I'm breaking down the three fastest, simplest ways to get your first paying myoclient without a fancy website, a big audience or another training. These are the exact things that I teach inside the Ditch Hygiene Academy and they work. So if you are tired of wondering when this thing is going to finally take off for you, grab a pen or open the notes app in your phone. This one's for you. Let's get into it. So one phenomenon that I'm seeing with some of my students is that they expect, just because they are learning from me, then they are automatically guaranteed success. And you might've heard me say this before, but this is not field of dreams, my friend. Just because you build it does not mean that they will come. Yes, I have had a six-figure business from my very first full year in business. Yes, I had to figure it all out because my training sucked. Yes, I teach you everything that I did to get where I am to today, but that doesn't guarantee your results. What guarantees your results is that you do things. So in this episode, we are going to dive into three things that you need to do to get your first client and fill your calendar with as many clients as you want.

Speaker 1:

Okay, the first one, my friend, is, is believe this is a biggie and believing that this job is never done. I even have to work on this from time to time. You have to have four beliefs to easily start and grow your business. This was a concept that was taught to me years ago by one of my business trainers, and now it's something that I teach to all of my students business trainers, and now is something that I teach to all of my students you have to believe in yourself, in your product, your people and your offer, and if you waffle in any of these areas, then your clients are easily going to feel your energy. So, for example, one of the areas that my students struggle with is the belief that they can actually be successful, and it's not even about the business stuff either.

Speaker 1:

Everyone can learn how to connect your bank account to your bookkeeping software. Everyone can learn how to improve their marketing message. Everyone can learn how to make an estimated quarterly tax payment to the IRS. Learn how to make an estimated quarterly tax payment to the IRS. What they are questioning is whether or not they can actually be successful. They don't believe in themselves.

Speaker 1:

So, before you work on the next two things that I'm going to teach you, you got to get yourself right with your beliefs. I believe in myself and I know that I can and I will figure things out. I also have evidence that I can and I will. Okay, you're a hygienist. You know that you can figure things out. You know that you can do hard things, but believing you got to do it, my friends. So get yourself, get right in the cabeza with your beliefs.

Speaker 1:

Number two is to start having conversations with people Hard stop. Okay, you have to do this First. I want you to start with who you know. So everybody is worried about gaining followers and getting an audience, but what about the people who you have closest to you? Do your friends and family know exactly what you do and who, who you help? I'm going to say this and it might be kind of a bold statement, but usually your first few clients are already in your sphere. They're already in your world. They might be in. You just haven't told them that you're what you're offering in a way that feels confident and clear and they can understand it. So you know, can Auntie Myra tell Jean at church that you work with people who have sleep apnea and that you could probably help her husband, george, get some decent advice? Can your fifth grader explain to Miss Lucy in the lunchroom that his mom helps children who don't sleep good and who have behavior issues? Can your husband explain what myofunctional therapy is to the guys in the lunchroom? This is kind of a funny thing because, as we are, as I'm batching these, we are currently moving across the country. So our house is for sale and we've been showing it.

Speaker 1:

I listened to my husband tell somebody the other day during the showing what I did, because they came into my office and they saw all of my equipment and so they said you know what is? What does your wife do? Is she a podcaster? So he said no, she's a myofunctional therapist. What is, what does your wife do? Is she a podcaster? So he said no, she's a myofunctional therapist and she works with people who have tongue ties, uh, who snore, have sleep apnea. She works with people who mouth breathe and have digestion issues. I mean, he explained it so good and in terms that a fifth grader could understand and these people were like, oh my gosh. They immediately thought of somebody in their lives that I could help. Okay, so this is a biggie. Um.

Speaker 1:

Another one example that I like to talk about is like when you go to mail kits. Okay, can you answer questions to the postal employees about the kits you're you're mailing? I have had more conversations in the post office when I'm there mailing kits. This is low hanging fruit, my friends, grab it. Stop stepping over dollars to pick up dimes. These people need your help. They know people who need your help and they're going to be the easiest and most likely to work with you without too much effort. Okay, so that's really important. Also, if you get amazing results for friends and family, they are going to sing your praises to other people who are then going to want to work with you. This is growing your business organically by word of mouth. My friend, it's free marketing. Get amazing results for people. They're going to tell other people. Okay, so your homework is to back the truck up and make sure that everyone knows what you're doing and who you're serving.

Speaker 1:

Okay, don't hide behind this dirty little thing you're doing. We're not peddling perfume. We're not selling makeup. Be proud of what you're doing. You are a business owner. Say it loud and proud. Don't hide behind excuses that you're not ready. Okay, if you do not get out of your comfort zone, you will never be ready. You can make a quick post on your social media and those 872 friends that you have so diligently connected with, tell them what you're doing and open the door for conversations.

Speaker 1:

Okay, then move on to the next thing so you don't screw up the conversation. Um, when they start messaging you, make sure that you know about your offer. Okay, so that's the next thing. Um, get crystal clear on your offer. So I call this kind of like step 2.5. Okay, so, the first one um of step two, having conversations the first part of it was start with who you know. Okay, so so get that low hanging fruit. And then 2.5 is to get a crystal clear on your offer. So most of the time people don't book because they don't understand what you actually do, and that's on us, that's on us, that's on you, not them. So the clarity framework that always works is this I help who okay, who's your who with what? So that they can get whatever result? Okay, so, for example, I help tired kids and their exhausted parents sleep better using a therapy that improves how they breathe and swallow.

Speaker 1:

Okay, notice that I didn't say oral, facial myofunctional therapy, because jargon confuses. You might want someone to hear what you say and not you might want. You do want somebody to hear what you say and then go oh, I need that. Okay, you don't need a website, you don't need branding. You need one clear sentence that helps people get it and from there know how much your offer is. This is your pricing. How much is an exam how much are your services?

Speaker 1:

Many of my students have trouble setting their prices because they don't believe in their services and they're not sure that they're actually even going to work. So, my friend, it only takes a little bit of research to discover, to go read up on that little bit of research to discover, to go read up on that how amazing myofunctional therapy is and that it helps people. Okay, so if that's something that you're feeling like, well, it's hard for me to set my prices because I really, truly don't understand how life-changing this is. Go do some research. You already know that and obviously, if you're in my program, you you really know that. Uh, and remember that one of the belief principles is belief in your prices. So here's the thing I don't know anything about you or your training, but if you didn't train with me, you might not believe in your prices. You might not have confidence that anyone will pay you thousands of dollars for you to offer them the transformation of a lifetime. You have to know your offer so that when you start having conversations you know the answers. So work on your pricing. We will talk about this in an upcoming episode about setting your prices, but in the meantime, you need to find what I call your happy pricing. So this is this is above your resentment level and below your freak out level. So once you know all the details about your offer, then you can confidently offer your services to people who need you.

Speaker 1:

For example, if I was talking about my offer, it might sound like this I work with tired, puffy, fluffy, anxious women who have a desire to improve their sleep, stress, hormone levels and digestion. I do that in either six or 12 month programs. I don't just throw my prices out there because I don't know anything about the person yet. But if they ask or if they continue to you know have to to really be focused on the price I would say, uh, package pricing depends upon your needs and goals for therapy and they range from, say, 3,200 to 5,000. Okay, so I I don't specifically tell somebody an exact price because I have had that burn me before. You know I think somebody would be great in a easy six month program. And then they come to me and they have um, diagnosed sleep apnea. They're going through expansion. You know their path is going to be anything but linear. And then I feel really bad of having talked with them about a six month program when they truly need a 12 month program to meet their goals of therapy? Okay, but I know all about that. So, when you have your offer and it's crystal clear and you believe in it, that's the other thing is you have to believe in it, because if you're meeting people and you do not think that your services are worth the $3,200 that you're charging, they're going to mirror that back to you. They're going to feel that energy from you and they're not going to believe that, um, that it's worth it for them either. Okay.

Speaker 1:

And then the third step is to show up where your people already are. So, now that you know who you're helping, what you offer, the final piece is visibility. So it's not about going viral, it's about being findable. You want to know where your easy peasy, dreamy clients are? Okay, these people are also known as your ideal customer avatar, um, you. And then you show up there, okay.

Speaker 1:

So whether this is like local Facebook mom groups or your hygiene practice, or your own social media, or in your community again, using an example of women that I help, okay, if I were building a brick and mortar practice, I would be doing workshops at local gyms, chiropractor offices, maybe physical therapy, doctor's offices, any place where wellness minded women are going to be hanging out, okay, and even better, you know my um ideal audience is, you know more of a middle weight, middle aged over, um, like over 35, over 40 professional women that are concerned with their health, you know their, their sleep, their digestion, that kind of stuff. But also, if you think about that category of women professional women they also have disposable money. Okay, they have money to spend on themselves and they're willing to. So, like I'm just thinking, some uh something here in my town they recently have um like the bungee, the flying bungee workouts, which are not cheap, but there's a whole room full of women that are spending money to go to these expensive classes. I might be doing a workshop there too. So that's where you want to get to, where your people are. Okay, so, my friend, you have homework.

Speaker 1:

Let's recap the three fastest ways to find your first paying client. Number one first, you have to believe Okay, uh. Number two have conversations, and that also includes um, getting crystal clear on your offer. And then, three, you have to show up where your people already are. Okay, that's it, my friend. If this episode lit a fire under you, I want to get something into your hands that will help you take action. Right now, I have a guide called 10X your Mayo Leads this Month, and it is packed with three practical ideas that you can start doing tomorrow to increase your leads. So, if this episode helped, take a screenshot, share it on your stories, tag me. Um, let's help other people get those crickets turned into clients. Um, you can. Wherever you're listening to this, we'll make sure that there's a link for this free guide. Um, otherwise, my friend, that is a wrap. I will see you again soon for more Mayo business goodness, and until then, go build a life that you are bonkers about. Bye for now.