#30 What to Do When You’re Scared About Not Getting Clients

In this episode of The Myo Life Podcast, Carmen tackles the all-too-common fear of not getting clients and teaches you how to shut down the spiral with a simple, powerful plan. Learn how to flip the power dynamic on fear, create a clear runway for your business, and take confident action — no more panic required.

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Transcript

Welcome to Mayo Life

Speaker 1 0:09

Hey , I'm Carmen and welcome to Mayo Life . That's short for my Outrageous Life , which is exactly the kind of life I get to live since I found the courage to ditch dental hygiene and build a life I'm bonkers about as a myofunctional therapist and entrepreneur . Here you will find all the things myo business and how to build a life that you , too , are bonkers about . I'm very happy you're here . Shall we dive in Well , hello , my friend , and welcome back to the MyoLife podcast . I'm Carmen , the Director of Bravery at the Myofunctional Therapy Training Academy , and I'm really happy

Facing the Fear of Client Scarcity

Speaker 1 0:51

that you're here .

Speaker 1 0:51

We've got a great topic today . We are going to talk about the fear that shows up way more often than people admit out loud . Perhaps you have the thought of like what if I don't get another client ? Or what if I never get my first one ? Or what if this whole myofunctional therapy business thing tanks and I have to crawl back to hygiene with my tail between my legs ? Yeah , that one , that big ugly fear . This isn't just a passing thought . For a lot of you it is the number one reason you feel paralyzed , stuck or straight up panicked . So today we're not going to coddle that fear . We're going to solve it right here and right now .

Speaker 1 1:38

The fear is real , my friend , but it is also fixable . First off , let's just clear this up You're not crazy , okay , you're not lazy , you're not bad at this . You're just scared and fear . Ooh , it is a sneaky little bugger and it loves to dress up like logic , but here's what I need you to hear Spiraling about the future isn't going to keep you safe . It's just really , quite honestly , going to keep you stuck . So if you're anything like the Sarah's in my world and Sarah , by the way , is my easy peasy , dreamy customer avatar so when , when we write content , you know we're writing it about Sarah . So if you're anything like her , which is like the dental hygienist in my world , you're struggling uh , you're struggling with a job , you're trying to be there for your kids , you're staying up late Googling , like how to manage your time better or how to start a business . With no time , and somewhere in there you're also supposed to figure out , like , where your next client is coming from . So this might sound familiar to you , which is good , because it means you're listening to the right episode . So what we're going to do is we're going to solve the what if ? Problem now . Okay , this is the moment where we're going to stop the spiral .

Speaker 1 2:55

So I learned about this simple concept from one of my business mentors when I was in business coaching one day and one of my fellow cohort students was mid freak out about where her next client was coming from , even though she had already had clients . Okay , so this might be relatable for you . So my business mentor looked her dead in the eye and said okay , we're going to solve that problem Now . We're going to solve that problem now . We're going to make a plan for what you're going to do If that terrible thing happens , if that terrible thing of like I never get another client in my whole life if that happens

Creating Your Financial Runway Plan

Speaker 1 3:38

, okay . So the advice Hit me like a freight train .

Speaker 1 3:42

So I did the exercise . It's super simple and here's how it works , okay ? So first you're going to ask yourself , if I didn't earn another dollar from my business starting today , how long could I stay afloat ? So you're going to be thinking about , like the runway that you have , the money that you have saved , what could you stretch ? So for me that number was 30,000 . And that 30,000 is six months of living expenses , which I have in a high yield savings account so that it's liquid . But you know the the financial universe , people you know , say hey , you're supposed to have six months of living expenses , so I do have that . So that meant that if I did not get one more client or earn one more dollar from my business , I could keep working to get more clients for five months before needing to get a job .

Speaker 1 4:41

And just like that I exhaled that simple statement , calmed my nervous system . Because now , guess what , I have a plan and I have a shelf to put that fear on . It's labeled , it's dated , I know it's there , but guess what , my friend , it's not running the show anymore . So it was really the mental shift that I didn't know that I needed . And really , the second that you make that plan , you flip the power dynamic . Fear loses its grip when you look it in the eye and say I got a backup plan , sister , so back off , okay .

Speaker 1 5:19

So this isn't assuming that you're going to fail . I never assumed that I'm going to fail , but there's times , no matter how much money that I make , uh , there's times where it's like , oh my gosh , will this go on forever ? You know , especially sometimes in in the myofunctional therapy world , you might have really high months and you might have really low months . Some of that is self inflicted in my case , because you know I'll go vacation or I'll take time to go do other things where I'm not focused on my business . So I might have , you know , 20 , 30 , $40,000 months , and then I might have , you know , a few months of $5,000 months , $3,000 months , uh and , and so it all just kind of balances out . So there are those times , especially when I'm in a low month , it's like , wow , what ? What if I don't get any more business ? You know I I might make $25,000 over my goal one month and then I might come in you know , $4,000 under my goal for the next three months . So there's definitely the high highs and the low lows . It's just the nature of business . So I never think I'm going to fail . It's just sometimes that you know that that thought creeps in .

Speaker 1 6:37

So this is about giving your brain the safety net that it needs to

High Highs and Low Lows

Speaker 1 6:43

take the leap anyhow . Okay , so solve the problem and then shelve it . Don't check on it every day , my friend . It's not a house plant . Just know it's there if you need it . Once I did that exercise and I thought wow , I'm good for the next five months If I make no money which I have proof that I know how to make a lot of money it's not going to happen . But I know that if it does , I'm good for five months and in that five months I'm not going to just be sitting around eating bonbons . I'm going to be doing the things to develop work . So I just love that . It did give my brain a safety net , okay .

Speaker 1 7:25

So what are you going to do after the plan ? Okay , now you get to work . My friend , if you've already landed a client , then guess what ? You have proof . You know how to do it . Rinse and repeat , my friend . And if you haven't had a client yet , if you're just new to this and you're just getting started out , the good news is you're not starting from scratch . You're starting from strategy , and I love that .

Speaker 1 7:51

So you're going to be working on your 90 day essential tasks . You're going to work on building your my own network . You're going to revisit your messaging and make sure that people know what you do and that way you can tell them hey , I can help you . So , when you're making sure that people know what you do , this includes those closest to friends , family . You know those 867 contacts that you have on Facebook .

Speaker 1 8:19

This um . This includes you knowing who you help and with what . So , for example , I might say that I help professional women over 40 improve their digestion , lose weight , look younger and lower their stress hormones by improving their sleep . Okay , so that really is a succinct statement of who I help . Okay , that's one of my um ideal customer avatars . You're also going to lean into the tools that I teach you inside the Ditch Hygiene Academy . You're going to book free , a free consult that somebody has been asking you about and you have been afraid to do that . Or you're going to tell that

Taking Action Over Worrying

Speaker 1 9:01

woman in the chair that that you suspect she has a tongue tie and that you can help her . You're going to do something because clarity comes through action , not more worrying .

Speaker 1 9:12

Okay , and if you need help knowing what that something is , then , my friend , you need to be in one of my courses either the Ditch Hygiene Academy or the Mayo Business Accelerator . So how do you know which one ? The the Ditch Hygiene Academy is a massive program and it includes Mayo instruction as well as the business support . Okay , so if you're just really starting out , or if you took a crappy course that left you feeling very ill prepared for the industry , then you probably need to start with this program . But if you feel very strong and confident in your Mayo skills and you just need help growing your practice , you need all that business loving then the MBA program is for you .

Speaker 1 9:53

Now , the MBA program will be opening soon , so it depends on when you're listening to this . It might already be open . Either way , if you want information about it when we open it , or if you want information about it after the fact , after it's already opened , you can simply send me a fan mail message by using the link at the top of the episode description . Wherever you're listening to this podcast and , um , it says let's connect . Text me , okay , so that's a real easy way to get a hold of me . Make sure I know who you are and how to get a hold of you and I can continue that conversation with you .

Speaker 1 10:30

So the one thing to remember , my friend , is that fear about getting clients is normal . It's not a death sentence . You don't need to eliminate that fear . Okay ,

Fear is Normal, Not a Dealbreaker

Speaker 1 10:42

and in fact you're not . You won't eliminate that fear . I've made millions of dollars , I've been in the industry for quite some time and it doesn't go away . So you're , you don't need to eliminate it . You just need to solve the what , if so that it doesn't stop you from showing up .

Speaker 1 10:58

So make the plan , shelf the panic and get back to doing what you do best , and that is helping people . So if this has motivated you or fired you up today , here's what I want you to do next . Figure out your runway number . Okay , write the sentence If I don't make another dollar , I can keep going until whatever that day is . Okay , you can fan mail me and tell me your date . I'll cheer you on . I will make sure that you never have to use that backup plan . Okay'll cheer you on . I will make sure that you never have to use that backup plan . Okay , that's , my goal is to make sure you never have to use it .

Speaker 1 11:32

Last thing , my friend , if this episode helped you out , hit , subscribe , follow , rate it and share the MyoLife podcast with a fellow myofunctional therapist . It is one of the very best ways that I can reach and support others who are just trying to figure out all this confusing myofunctional therapy business stuff . And just remember , if I'm not your vibe , if you can't stand the sound of my voice or you you hate my sassiness or my sense of humor , you can always unsubscribe just as easily as you subscribe . So that's all I have for you today , my friend . Until next time go build a life you're bonkers about's all I have for you today , my friend . Until next time go build a life you're bonkers about , and I will be back soon with more myofunctional business goodness .