#38 One Year Later: A Ditch Hygiene Academy™ Student Success Story

In this episode of the Myo Life Podcast, Carmen sits down with Kelsey one year after her journey began as a myofunctional therapist. They reflect on her transition from dental hygiene, the challenges and wins along the way, the reality of starting a business, and the personal growth that comes with building a life you’re bonkers about. Kelsey shares her fears, successes, boundaries, and how she continues to grow her practice while balancing family life.

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Transcript

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Welcome to Mayo Life

Speaker 1 1:11

Hey , I'm Carmen and welcome to Mayo Life . That's short for my Outrageous Life , which is exactly the kind of life I get to live since I found the courage to ditch dental hygiene and build a life I'm bonkers about as a Mayo functional therapist and entrepreneur . Here you will find all the things Mayo business and how to build a life that you too are bonkers about . I'm very happy you're here . Shall we dive in . Well , hello , friend , and welcome back to the episode . I just wanted to give you a little bit of heads up that I will be dropping you inside of my second interview with Kelsey one year after she started her business . So if you listened to last week's episode perfect , you're ready for this . If you didn't , you might want to hit pause and go back and watch that so that you're ready for this one .

Speaker 1 2:11

So , without any further delay , let me drop you into hear what Kelsey had to say one year after her business of being a myofunctional therapist . Oh , you know why we're doing this . You know that was the whole point . I know we're a little bit past , but um and and at this point you're the only one who has responded . So I hope everybody is so busy living their best myofunctional therapy career . But as I hear from them , I'll add them back in . But cool , okay . So let so I give you the list of questions , kind of to go over , just to guide us , just so you have an idea , like when I go on somebody's podcast or whatever I want to know , like what we're going to talk about .

Speaker 2 2:58

Yeah , full disclosure . We're literally just looked at them in the five minutes before I tried to get on .

Speaker 1 3:07

Make sure that I wasn't asking you like something . That's honestly how I like to do things , if somebody's not bamboozling me , uh , or like bombarding me or something , but whatever , you're fine , these are

One Year After Starting Her Business

Speaker 1 3:21

all things you are going to be able to answer because your lived experience . I'm not asking you anything about Mayo itself or anything like that , where you're just going to be like , oh my gosh , do I have to be able to tell her what percentage is a grade two tongue tie with competition ? Okay , so , um , so I'm just going to start . So it's been a year , yep , those of you guys watching this I interviewed students , um , just to you know , because I only teach the way that I have done it , the only way that has been successful for me , um , and I wanted to include other experiences , so I interviewed you guys and now here we are . Can you believe ?

Speaker 2 4:04

No , A year later , my bet , I told my best friend that you had contacted me to do this and she was like already , like cause it was a big , very big deal . When it happened the first time I felt and um yeah . So she was like , oh my gosh , that's crazy that it's gone by so fast .

Speaker 1 4:22

So yes , yes , um , and also this is a total side note but I was in coaching with a student this week and she was having some overwhelm and I said to her I said , well , every time somebody tells me that they have some overwhelm and I don't know , we may get to this in these questions , but every time somebody has some overwhelm I really take it internally . I sit back of , like , what can I do better ? Like , for instance , I'm evaluating right now , as we speak , better . Like , for instance , we're I'm evaluating right now , as we speak , a different layout of the program , just because I wanted it nice and pretty . But I I'm looking at something now that has a nice menu bar on the left . So it's not pretty , it's just like , yeah , shows you stage one , here's what's in it , say you know , so you don't have to click around so much .

Speaker 1 5:15

So , anyhow , when somebody is overwhelmed and they're doing the work , they're not just sitting on their laurels . I take it very serious . So I was talking with her because we had done coaching or we had done a study hall , and then we did coaching a few days later , so I had just seen her , you know , like a week before and I said okay , so I've been doing some , thinking about the coaching or the overwhelm , and like , is there anything ?

Speaker 1 5:42

what can I do better ? Blah , blah , blah . And I said , and I keep , I just keep going back to Kelsey she's going to hate me saying this , but she is proof positive that what I have laid out works . Yeah , and people don't love to hear that , um , but I said she did it . She not only came in a month later , she put in , she just hustled , she did , she didn't , she didn't accept the overwhelm , she just rolled up her sleeves and was like okay , I got to do this , um , and so I always feel like I'm throwing you under the bus , like that's fine , kelsey did it , but you are also not the first example . In my old program I had a student who same thing . She was like I did the same exact thing that you taught me and I had a paying client , you know , 12 weeks later . So , okay , so with that , it's been a year later . So okay , so with that it's been a year . Um , what ? What has this journey been like for you ? I expect it has not been unicorns and pixie dust .

Speaker 2 6:42

No , not so much . Um , I I think overall has been positive . For sure , I um , I think personal life , as you can relate , um , has been , there's been a lot of changes and transitions and adjustments in our family and so , um , personal life has probably taken a little bit of a front seat , which is , you know , set me back a little bit , um bit more than I would have hoped or expected . But , that being said , I definitely like have had momentum . I actually , this month I kind of was like what's happening ? Cause it was like an invoice has been paid , an invoice has been paid , an invoice has been paid and I'm like . So now I feel like

Overcoming Impostor Syndrome

Speaker 2 7:36

I'm like , okay , I got this , it's all good , but it felt , you know , I would like get a new client and then it'd be two months and then I get one more and then it'd be another three months and then I get , maybe I had like a sibling pair . So it just was like a slow rollout which I kind of yes , which I kind of expected . But also I was like , okay , once I have like a decent month , then I , you know , in my mind , I was like then it's going to be more consistent , which this month has shown me . I'm like woohoo riding the top of the rollercoaster , but now now planning for , you know , a dip again .

Speaker 2 8:16

So it's definitely you know my motivation with networking and that kind of stuff has been difficult , just because finding the energy a and the time with all the craziness going on . So also , excuses , partly , I know , but I've definitely still had I mean , I'm still getting clients . I have , um , I think I'm up to 18 . Um , which I feel good about this not being my . I'm not doing it five days a week , you know , um , I'm still doing some hygiene , unfortunately , um , but uh , like it's right now it's enough for me to like supplement what I wanted to supplement . Bills are getting paid , I'm doing , I'm doing the thing . So , um , I feel good about it . And , like tomorrow , my Friday is full , which we'll probably get to this when we talk about boundaries , but I don't want to work on Friday until 5.00 PM , Um , but that's how it has been happening here and there .

Speaker 1 9:25

Okay , Well , and sometimes you know boundaries but also bills you know , and it's just , it's so hard because you can have five different business coaches and they're all going to tell you something different . One of my business coaches , um , currently I'm in marketing course and he's a billionaire , not a millionaire , and he is just like you sacrifice If that's no family time . No , this , no that , no this , no that . And I'm like , yeah , no , if I can get you know . But then he's like it's 90 days , you're only doing it for nine and I'm like I don't know .

Speaker 2 10:04

So I think we're just we're in like a season of life where life is a lot and then , but I like see the we're coming . You know we've been in like a financial rebuilding and catch up period and but then there's , like you know , my husband has a new career and it's just been a lot of things Um , and so the transition of all of it has felt like a lot , but it's . We're getting into a routine now , so awesome , yeah .

Speaker 1 10:31

And also I will say I have not heard . You know , when you said excuses , yes , even on a coaching call this morning , I was like nobody likes your excuses , but you you know , but you also have not been coming to me saying hey , I'm overwhelmed , I'm not getting any business , blah , blah , blah .

Speaker 2 10:49

Yeah .

Speaker 1 10:50

Like you know what you need to be doing , and that's always my first question when I'm coaching is like , okay , what are you doing ? Like , show me the money , show me the money , okay . So next question what fears did you have and what have you had to overcome , or how did you overcome them in this past year ?

Speaker 2 11:11

I mean , I think the main fear is , like , am I going to be able to retire from hygiene ? Am I going to be able to pay the bills that I'm responsible for ? And like , build , like , as you talk about , build your own thing

Building a Client Base as a Side Hustle

Speaker 2 11:26

that you have control of , that is yours , that nobody can take away from you , like , I guess just some like a lot of imposter syndrome and that kind of goes up and down too . Um , and just like , am I going to be able to pay back the investment that I invested in this program , because it's significant , you know ? Um , and but , like you said , when I started the program I was so determined and I had just powered through , I kind of didn't even give myself time to like sit down and think about that much . So then , all of a sudden , like my business was set up . Did I pause ? Okay , you pause for a second . Um , my business was set up . And then it was like , okay , now you have to go and do this . So I kind of I did work ahead in the program a bit because I was just I wanted to go for it . Um , so , you know , I got all of my like , my acuity , my scheduling , my bookkeeping , all of that stuff set up even before a lot of the lessons that you did , um , because I was just ready to go .

Speaker 2 12:34

But then after that I kind of was like , okay , well , I did all this work . And you know , in a little , a little bit of me was like , okay , everybody , come on , like let's , let's come on over , yeah , yeah , but I but you talk about that a lot that it is not field of dreams , and so I was like , okay , like got to post on social media , got to do this , got to do that and slowly , like I mean I've gotten a couple of clients from Instagram and um , which just kind of blew my mind when it said , you know , on my little intake thing , it's like heard about you from Instagram . I'm like , oh my gosh , I got to somebody . Um , so yeah , I think just the fear of like not being successful overall was my the biggest thing . Like who , who am I that thinks that I can do this ? Like I am a dental hygienist and I've never wanted to own a business , I've never thought I would be a business owner . I don't know anything about business , um , but then to just your support through the initial program , but then to just your support through the initial program .

Speaker 2 13:36

And then I mean I constantly refer back to lessons . I mean you know well , maybe not constantly , but often , especially with the business stuff , because I'm just like I know she talked about that , but what did she say ? So I go and find it and then it kind of like re-motivates me and even some of the lessons , things that I maybe didn't feel as knowledge , that I didn't feel as confident on , like if I do a free assessment and they ask me a question that I , you know I knew enough to like answer but I wanted like more clarification , I go back and then even just like watching one lesson totally re-motivates me to like , yes , this is what I want to be doing and this , I'm in the right place , and all that kind of stuff .

Speaker 1 14:18

So , yeah , that there is some comfort in hygiene because you have a license . It's not changing , you know , it's just , it's it's easy and it's comfortable . Yeah , you said something and my money brain came on because you said I have 18 clients concerned about earning my investment in the program . I'm bad at math , but unless you're doing free clients , you have more than earned what you paid for the program .

Speaker 2 14:50

I mean , I don't know the prices .

Speaker 1 14:53

But you know , because that's me , I don't , I don't want to meddle in your prices . Some of the students are setting really , really low prices and that's fear there . There , they haven't found that value . You know , like I teach you guys , like we are not Walmart , we are Bloomingdale's baby and you know you don't find that great pair of jeans for your butt at Walmart . You , you find them somewhere else . Yep , um . But the value and and knowing like hey , I'm bringing value to the table and I'm okay if you can't afford my services , because then you know somebody else is coming on , you can't accept if your hands are full type of situation , you said , said that and I was like wait , I don't know why she's charging , but 18 clients , she should be good she should even even um .

Speaker 2 15:43

So I told myself first 10 clients would be discounts . So I did my very first one was 40 or 50% , which yikes Um . And then I did three , 40% . I have my first 10 clients written on a sticky note on my bulletin board , by the way , that I plan on keeping forever Um , 40% for four clients , 30% , 40% , because a few of those were people that I had talked to like in hygiene when I was first starting and I was like I'll honor this if you ever come to me . And then they did . And I was like honor this if you ever come to me .

Speaker 1 17:24

And then they did and I was like so I honored it , but um , yeah , now we're down to yeah , okay , good yeah , and everybody's all over the board . Um , I believe . Haley took her first client full pay , full pay , Yep , Yep . You know so . It was just like um , but that's work , that's stuff we'll continue to work on . I myself work on it with my business mentors , you know so .

Speaker 2 17:48

Yeah , okay .

Speaker 1 17:50

So my next one what have your results been versus what you had for realistic expectations ? And I say realistic expectations because a lot of students do like they want to . I mean , I made $35,000 the first seven months , you know May to December , um , and then six figures . So a lot of people are just like that is their expectation . But I also was working three days a week , three 12 hour , you know long days , but I had four days . I didn't have children , you know some of that stuff .

Speaker 1 18:21

So let's talk about your results versus kind of what your realistic expectations were .

Speaker 2 18:27

What did you have ? What did you have ? So , um , first of all , when I got into , like when I started the program , I was I was already working part-time hygiene , just that for our life , like in our little kids and everything .

Speaker 2 18:43

So , basically , my , I just need to cover what I already was making with hygiene , um , so it's not like I need a 40 hour a week , you know , to make what I need to make Um . So I really just wanted to cover so I could quit doing hygiene that I was doing two to three days a week at the time . So I definitely think that had I been trying to cover a much larger sum financial responsibility , I would have done more , but I didn't have to . And I have done more , but you know I did , I didn't have to , and I have my kids with me a lot of the time all day , you know . So it just wasn't that , that wasn't a piece . I'm lucky in that way that I didn't need a 40 hour replacement kind of situation .

Speaker 2 19:36

Um . So , but I definitely expected , like my goal was by the end of 2023 , to be done with hygiene , um , and I'm pretty close , like I probably could be . But we're again , we're just trying to pay some things off . And then we had another wrench thrown in life , like a few weeks ago . So , um , again , as you can relate to , as you can relate to , so we are definitely um what was the question ?

Speaker 1 20:12

What On track for your results of leave and height , or your I would .

Speaker 2 20:16

Yes , I'm on track for my results . Yes , yes , and , but like , realistically , I think I thought I would be more consistent at this point , like with what I was bringing in . And again , I think I probably would be more consistent Were I able to dedicate a bit more time to like networking

Setting Boundaries While Growing

Speaker 2 20:32

and stuff . Um , but I'm still happy with where I'm at .

Speaker 1 20:37

Yeah , and that's good , and it's an opportunity cost . This is with me . It's funny because I have um taken a lot of time off this summer and I will continue to take a lot of time off . And so then it's like oh , I'm not , you know , I'm not earning as much money , but it it's the opportunity cost . If you don't work , if you don't market , if you don't this , you don't that , then it doesn't come in . But then I go and laugh because you know I've already got a $20,000 a month . Scott's like what is going ?

Speaker 2 21:08

on . You cut out for a second .

Speaker 1 21:10

Did I cut out again ? Oh , you're back , okay . Second , did I cut out again ? Oh , you're back , okay , that's weird . Um , so , anyhow , but that's that's like self-inflicted , and there is an opportunity cost . So you're finding comfort in what you're earning with what you're doing . Um , it would probably be different if you were a single mom trying to put beanie weenies on the table , um , you know . So that's good , and I'm glad that you're happy with where you're at .

Speaker 2 21:39

How have you gotten in your way ? Oh , I mean definitely the imposter syndrome . Again , every single time an invoice gets paid , I'm like what , what ? Like ? Are you sure you know ? And then my husband is like you know what you're doing ? Like why are you acting like this ? You know , I'm just like it's just shot . I mean the the first two invoices that got paid , and they paid in full , I just like bald . And he was like , are you okay ? And I was like I just can't believe . Like people like , and I love it , like I love this , I'm passionate about it . So the fact that I feel like I'm portraying , that I do know what I'm talking about and I , um , and then people do want to work with me , like people are connecting with me , that is like exciting . But then I'm also like I want to be able to deliver and it's just like gets overwhelming . You know , um , but I am very confident in my knowledge . So I just have to be reminded of that sometimes .

Speaker 1 22:36

And , um , definitely , time management , I mean , that is probably the biggest you know , it's funny to say that because I was thinking , you know , with our , our August launch coming up , I was like , you know , I don't know Cause last week , last time we did this for the first time something called my week , so I did less . Yeah , so it was just a lesson . So it was basically an introduction to people like will I like this ? How do I like 8,000 , 10,000 , $12,000 is a lot to invest If I don't even know if I'm going to like it . So the whole point is to teach them a nugget like open mouth breathing is bad . Go talk about your , you know that type of stuff . And then wait , where was I going with this ? What did we say before that ? I was talking about my time management , oh , time management . And I said I was thinking today , I wonder if doing a workshop on time management would be way better , because these hygienists are just like I don't know what I do with my time . So , um , that's a biggie , yeah , um , okay .

Speaker 2 23:41

Well , I think you paused again . Hold on . Oh , there you're back . Um , I mean I look back at which off my husband hadn't started his new job yet . But I look back at the time when I started the program and in those first couple months I mean I would like throw my kids in bed and like get on my computer and do a lesson and like I mean , basically there my house was dirty for like two full months because I didn't do anything but the program . Um , and then I was like , okay , the toilets need to be scrubbed at this point . So this is getting gross . Um , but I do look back at that period and I'm like , okay , the toilets need to be scrubbed at this point , so this is getting gross . Um , but I do look back at that period and I'm like I don't know how I did all that in the period of time that I did Like it was a lot getting through , built my own website , you know , set up all the processes , like I'm just like , how did I do that ?

Speaker 2 24:34

Um , I again did let some other things fall to the side , but you know , I was still a wife and I was still a mom and I was still working hygiene three days a week , um , and yeah , so I'm like I know that I can get back to prioritizing things .

Speaker 1 24:48

I just got to move around , yeah , yeah .

Speaker 1 24:52

Um , and that that was exactly what I did . I mean , um , I couldn't stop . And I always joke about this and I've told you guys about it . Whenever Scott went to the bathroom , I was hoping he was going poop . He was like you . Why do you always tell that story ? And that funny thing is is now is like I have my office and he doesn't have one , so his bathroom is his office and he will just sit in there , like , just sit , and I'm like do your legs go to sleep ? Okay , I think that is good Okay , boundaries .

Speaker 2 25:30

So what ?

Speaker 1 25:31

boundaries have you had to set and have you followed them ?

Speaker 2 25:34

Sounds like no , no , no no , no , not really Um one that I was really , I think , the most other than the time , which is certainly a boundary to be set , but I was really just working in in dentistry . I , you know , you're really aware of people who are like , oh well , I need a five o'clock and um on a Thursday and that's all I can do . You know , and I just remember we're like this is when we're open . You know , our hours changed in the office that I was at forever and we're like , well , they're like , oh , you're not working until six anymore and we were like , nope , like we changed our schedule . We all have little kids now . Like we , just we , that's not what we're doing anymore , and so I would always like revisit that . So I knew how I am and that I would try to cater to people , and that is kind of what I've done , which is why , like every other Friday , I'm working until five , because people are like , oh well , friday's really worked best for us , but we can't do it until after school and um , so I've definitely catered to that .

Speaker 2 26:38

But I talked to the doctor that I primarily refers like most of my clients are from him and he was like if they have to pull their . They have to pull their kids out of school to go to the doctor and to the dentist and if they need to come , facetime you for 30 minutes in the parking lot during lunch , like that's what they're going to have to do , and I was like , okay , well , I'm happy for that support from him , because I wasn't sure , you know . I was like , yes , I want you to keep sending me people , but I don't have any more afternoon spots , you know , because I have to go pick my kids up too . So , yeah , I need to be better about setting boundaries with clients and I've been pretty lax on like the going past the six months for phase one because you know , which was totally their fault , not mine , um , things like that . So definitely need to just be a little more stern in my some those particular boundaries .

Speaker 2 27:35

And then of course all my personal stuff is mostly time yeah .

Speaker 1 27:39

Um , I mean , we all have boundary things . I go through no matter what , um , what , learn what earning level I'm out I have myself had . In fact , I will tell Scott I must be ready to level up because I'm getting my bitch on and he's like and it's like , nope , no nonsense . And it's typically then when I just like hit a new , you know it's like okay , okay , or just think there'll be an influx of things .

Speaker 2 28:13

Yeah .

Speaker 1 28:13

That hour thing , like I currently and I don't know if you know this or not , but this year I changed my hours up . So one week I work a Thursday and a Friday . The following Monday and Tuesday I work and then I'm off for eight days .

Speaker 2 28:27

Good for you .

Speaker 1 28:30

So I have 10 days off every 14 days . They get a one to six or a 1030 to 330 . Now I and the reason that I have that is so that if I have somebody on the other side of the world I can accommodate the hours with that . Scott hates the 6 PM . He also likes lavish vacations and you know like , so I always remind him of like he's like .

Speaker 1 28:57

I hate to be , have to be quiet , like whatever , and typically those are all existing clients , so I'm not somebody new . So oftentimes I'm like in a tank top , my hair's piled on my head . You know , I dress up for new clients or or people that I haven't met .

Speaker 1 29:15

So , um , sometimes I am flexible , but remember , I'm seeing , well , in a phase one is a little tighter schedule . Yeah , I'm a little more loosey goosey of , like you know , three weeks , um , but they know they start to learn those hours and then , um , um , sometimes they will reach out to me asking for something different . But I'm with him like , nope , these are the hours , um , and blame it on what you will . I mean I always say like , hey , you know , it's speaking season , it's this season , it's Carmen's season , it's holiday . You know like I'm telling clients now I'm off most of September . I , you know like that's just how it is . As far as going past the six month on on phase one or even comprehensive , depends on the client how good they have been . But because I have been taking a lot of time off , and if somebody says , oh , I couldn't get into your schedule for three weeks , that's fine , I'm not going to beat them up over the fact that they go a little bit past you .

Speaker 1 30:19

And I will tell them that , hey , I will not beat you up over you going past your six

Business Systems and Financial Success

Speaker 1 30:23

months If it's my fault you know I do try and just remember that flexibility with those clients . Um , I had a cornea scratch earlier this year and it like went me out for two days I could not open my eyes .

Speaker 1 30:36

I was like Stevie Wonder no , sorry to do this . I think there was another time I had a migraine I get one migraine a year typically and it was , you know , client day . So those boundaries , um , I've had to do boundaries of not texting with my clients because they want to text me and tell me they you know , like , hey , I'm not gonna be there , which is funny because you were texting me and I'm fine with that .

Speaker 1 31:06

but but I did have to finally tell , like some clients hey , I don't do business in my texts , yeah , um , um , I need a legal record and email because it gets put into your chart , that kind of stuff . So I think boundaries are the hardest .

Speaker 2 31:22

And also you're .

Speaker 1 31:23

you're enjoying a very positive boundary of having some abundance , having some flexibility , you know that kind of stuff , and that's that's good stress you know , so it's just um . I do go through seasons of where those boundaries kind of , and then it's like Nope , got to get those .

Speaker 1 31:41

So maybe I'm ready to level up . Um , okay , so how have you followed through on your 90 day priority ? So , for anybody watching this , I talk about , um , you know time management and 90 day essential priorities , so that's like your targets , which , what are you hitting today ? What you're hitting today is going to build on to next week . You know that kind of stuff , not just willy nilly picking something that doesn't matter . So , um , how , how do you do with that ? How are , how are you following through with your priorities ?

Speaker 2 32:26

Um . So I think .

Speaker 1 32:26

I had like initially said marketing um what is it selling ? And maybe it was say that again .

Speaker 2 32:33

Was it your website or did you Maybe ? Oh , email list yeah , still haven't done my email list because , partly because I haven't , I'm having , I'm having a hard time like figuring out how to do it and again , haven't really had the time to sit down and just like hash it out . So that's still there . And then with the marketing , I mean I am using temping as an opportunity to network because I just if I'm going to a new office I take a packet of stuff and um to every single office and then , kid you not like 99% of offices are like do you need a job ?

Speaker 2 33:09

Um , and I'm like sure Don't .

Speaker 2 33:12

Um cause I another one , and this is what I do , and some of them are like , oh , crickets . And then some of them are like , oh , that's cool , like , so you do that all virtually . And I'm like , yeah , and they're like , oh , who all do you help ? And I'm like , well , let me give you my envelope and it'll explain everything that I do , so that I guess I'm like I'm not going and doing lunch and learns and stuff right now , but I'm the , I'm kind of half-assing it , I guess , in an easy way . And then , yeah , website , no . And then the selling I mean , I'm , I feel like I'm getting clients , so I'm doing a decent job at that . At least I did , though I just uh , earlier I revisited the your phrase , I , I can help you , and I was like , oh , forgot about that , I need to be , I need to be using that again , cause I just kind of felt fell off .

Speaker 1 34:10

But yes , so good , and there's and there's always growth in this . You know , like more um , like more consistency you know , that I again have the same thing and I pay people very dearly to tell me what to do and then I don't do it . Um , but it's , and part of the downfall of that is because I kept saying , well , I built a multiple six figure company without your or your help and that kind of stuff . So it really um . Also , it comes back sometimes to the boss .

Speaker 2 34:48

Yeah .

Speaker 1 34:50

Um , so yeah , priorities , targets , like they're the bane of my existence .

Speaker 2 34:56

I think for me .

Speaker 1 34:57

I always just like I'm a type A plus personality , so I want to get something done and marketing is not a done .

Speaker 2 35:07

Yeah .

Speaker 1 35:08

Yeah , that's true , it's nonstop . It's nonstop , you know . I mean we're doing media and content creation and stuff for other . You know business solution type stuff for other , for other companies , and it's just like more , more , more , more , more . You know , it's like , okay , I check off the thing for today , but there's more , there's more , there's looking down the road , there's one . I'm going to be closed . I still have to have material . Um , that email list is very important . You'll hear me like , in some of the stuff we're going to ramp up , more is going to really be more email , because you don't own Instagram , you don't own those contacts , you know , and they're not a contact unless you can contact them , and so that's , that's that email . So , okay , We've already talked about where you get off track . I don't think we need to beat that Time . Time is the biggie , Okay . So this is the these . Before I get to these , let's .

Speaker 1 36:06

I added one more when you talked about it . Are you using my own money ? And the reason that I ask is because you've got money coming in . You know , like I preach , you got to use it from the beginning . Um , I think it was Haley who recently was like oh , I finally did my own money Cause I was so scared , Like people . People are mad at math , Like they are mad at their own financial stuff , Like I don't choose to get your nails done every week and I don't choose to eat McDonald's every day . You know that kind of stuff , so um . So tell me about that . What are you doing ? Profit first ? Are you doing my own money ?

Speaker 2 36:49

Yes , a thousand percent . I could not , I could not , I could not stay organized without both .

Speaker 1 36:59

It feels so good . It feels so good . I mean , literally yesterday was my admin day , cause , you know , I only do one now . Um , everything sits , I don't think about it , I don't , you know nothing . Um , and then I just and it was funny because then I went to the nursery yesterday and got $200 worth of hanging baskets and Scott's like we're saving money , we're buying another house , and I said I just got a thousand dollar bonus today and he was like I said and I've had a $20,000 paycheck , and he's like you know so . So let's talk a little bit , because the fact that did you start from the beginning , from the or very early on , money that you've made .

Speaker 1 37:49

Did you do it ? Oh , yeah , yeah . So you've got , you've got . You know all of that .

Speaker 2 37:56

Okay . So I think now I've paid the first two times , I I went ahead and paid quarterly taxes , even when I didn't have to , because I wanted the practice . Um , it was like $200 , but I was like I'm doing it and I , but I just I just paid in like a thousand , which I was like but I had the money and surplus sitting there to pay them and I just was like , okay , bye , and it was never in my . You know , it was in my tax account . It was not in my money that I have access to for personal reasons , um , and then in my profits uh account . I haven't decided what I want to do with that yet , but last time it paid for a girl's trip . So that is

Value of Structured Programs

Speaker 2 38:46

the fun , like .

Speaker 1 38:47

I swear , my business was already successful when I started , um when Profit First .

Speaker 1 38:53

And it is one of the things that , like , that tab is open every single day . I just and I keep adding to it because I'm very savvy with the spreadsheet , so I keep adding to things , you know , because I have some digital products Now I can put those in there so I can see those numbers coming in . Products Now I can put those in there so I can see those numbers coming in , and um . But there is just something about the peace of mind of the finance stuff . I mean , just like you know , since it's the end of June , it's the end of quarter two , and I took , I got a thousand dollar bonus . It's one of the smaller bonuses , that , um , but it's a bonus . Am I ? Am I cutting out again , Do you see ?

Speaker 2 39:34

me .

Speaker 1 39:35

Yeah , I see you .

Speaker 2 39:37

Sorry if that's my internet .

Speaker 1 39:39

I think okay , you're moving .

Speaker 2 39:40

Yeah .

Speaker 1 39:43

So the other thing um and this is kind of funny but one year maybe last year or the year before , you know cause I make my estimated payments and because I'm never a hundred percent sure , um , because you've got your business write-offs and that kind of stuff , I will just do like 10,000 , 15,000 , whatever . Well , I had to laugh because one year I forgot that I had made like some big payment I think it was actually only 5,000 . And then all of a sudden I get a check from the IRS that I had overpaid my taxes by $5,000 . Like , yeah , yeah . So there is just something I don't love paying taxes just like the next person , especially when our tax dollars are abused for the most part , but just knowing that it's there going to my income account , because my money goes to my income account , which is kind of like the catch all and that's pay myself a paycheck out of there .

Speaker 1 40:42

You know , it's always nice to see that and my finance team takes and invest some and then I'm like , oh , there's money in there again yeah , because this you know , because I'm earning . So yeah , I added that at the bottom when you this you know cause I'm earning Um .

Speaker 1 40:55

so yeah , I added up that at the bottom when you were talking about money Cause I was like , is she doing it ? Um , and Haley said it wasn't bad . You know , a lot of people just don't like to see those numbers . I'm a numbers person , Like show me what , like when I have to , and I've trimmed some of my expenses , so I don't think I'm at 17,000 anymore . Maybe I'm at 12,000 a month , Um , and and a lot of people are like there's no way . Yeah , I mean I'm 12,000 , 10,000 over this month you know so far .

Speaker 1 41:25

So I just love the spreadsheet and the and I would .

Speaker 2 41:31

I am not a spreadsheet person , so I would have never had something like that myself , and I would be very overwhelmed with managing things .

Speaker 1 41:43

But it's nice , populates for you . You , you did make a copy , right .

Speaker 2 41:48

Yep .

Speaker 1 41:48

So that if you mess it up , cause you will at some point .

Speaker 1 41:52

Or um , oh , here is just um , what I did one year I accidentally before I had made a copy , uh , cause I just take that spreadsheet and then I copy and I make another sheet and then I go clear all the information out of it . So now I've got a 2024 magic dashboard or whatever . But I had one year where I cleared the numbers before I re , or I cleared part of them . So I don't a hundred percent know . You know , like what was there ? So yeah , and I just love looking like oh , oh , you know , but business is a cycle , you know , it's an up and down , up and down , and if you're following that system , you know at some point you get .

Speaker 1 42:36

No , I mean they get bigger and bigger paychecks , but I mean I think I pay myself four or 5,000 a month , that all of the money goes to my income account , but I only get so much of it , you know , yeah , and it's just nice to be able to look in that account and go .

Speaker 2 42:54

I have a year before you know , and that's kind of what .

Speaker 1 42:57

I did this summer , with all this other stuff coming on in the family and with my daughter , I was like I got , I'm fine , you know , and then all of a sudden it's like exams and people and clients and people that I did exams on months ago and you're like it's crazy , I love it , yeah . So let's wrap up with a couple . So this one is what has your man experience working with me ? You know I'm going to use this for marketing , right ? Oh gosh .

Speaker 2 43:28

Promotion folks . No , it's not . I wish it were , but it is . Oh gosh , you're great and your program is so . I mean , I know you said that you're revamping some things , but I feel like I was super happy with the layout . I mean , obviously the knowledge is important , but then do the gold , because just the swipe files and like the spreadsheets and the things , I would not trip the Trello boards . I . That's what keeps me . When I have like five exams in one day , it would all of a sudden that happened to me and I was so overwhelmed with like , did I send that ? Like back to back , I was like , did I send that person a quote ? Did I send that person their report ? Did I ? I mean , I don't know what I would do if I didn't have . I would have everything written on sticky notes and be losing them all over the place . Um , so yes , like the support and cheerleadership .

Speaker 1 44:30

I say leadership and mentorship , but I like cheerleadership better .

Speaker 2 44:34

Yeah , no , you're a really good cheerleader , um , through the process and , like I also , I also really connected . The reason that I chose you was because I felt like I connected with your personality and your story and so that has made this , I guess , easy for me , because you are very upfront in all your stuff . I think it would be obvious to people you are . You're not necessarily you're kind of a tough love person , Like you said .

Speaker 2 45:02

Like when people come to you and they're like this isn't working and I know that I need that , um , I , but you're positive about it . You're not like , well , you know , you're not like demeaning or anything like that . It's all very like well , let's make a plan , let's do these three things between now and next time . Let's figure out how to move the needle forward rather than kind of staying where we're at Um and I think most hygienic , like if most of the people that are doing your program are hygienists where we are all type a and we need just more . We need structure and I feel like you've give that in a really um quality way and just the value oh , you're frozen , hold on Shoot .

Speaker 2 45:45

The value of again the value of just all the extras that you get , like just give again lives , all the swipe files , like the reports , all of those things . I can't even imagine how much time that took you and the amount of time that saved me . And I don't have the time . I wouldn't . I would not have the clients that I have if I were still having to write all of that stuff up Like there's just no way .

Speaker 1 46:13

I love that and you gave me goosebumps because and that was one of the things you know , even in my business , coaching and you know , at some point you'll have business coaches , you know where , where it's like charge more , bring so much value to the table .

Speaker 1 46:29

Um , and the same thing . What's interesting and what I have been telling a lot of people who I'm meeting , who are interested in the program , cause they're like , because we are , I am changing it and raising the price and that kind of stuff and adding more stuff to it you know , like um website in a weekend like , hey , here's how you you know some of this stuff .

Speaker 1 46:53

So , and and we're of course we'll put that in the other end and your current program more . So I want to just I wanted it aesthetically to just be so easy to be like oh my gosh , here's all the lessons , that kind of stuff . But value and the thing that is really interesting , when I talk to clients or students and they're like man , that's a lot of money . I just don't know if I'm worth a 10 or $12,000 investment . But you're going to be talking to clients and telling them my fee is $5,000 for a year . You better get over their objections , you know , and not about money , that kind of stuff . So I love and I receive those kind words of like all this stuff in there , because I mean , I just constantly make a note of like , oh , somebody had trouble with this , okay , I got to make this resource and I got to make this . But also it's hard because , like sometimes you got to do something for yourself too .

Speaker 1 47:47

Yeah , totally Okay , what do I do ? How do I make this easier ? Um , but that value you know we . You may have already told your clients if you do not value this , you're not going to do the work . And that's what I tell students . Like , if you don't do the work , you don't get results . You don't sell me a program , you don't sell your . You know , you don't help me get another hygienist in the program . Like , your success is my or other people seeing your set of success is my biggest sale .

Speaker 1 48:18

So , um and uh , and somebody emailed me recently , a friend of yours , somebody was oh , yeah , yeah , and I just saw her message . So , um , but thank you for that . Um , she's not looking at this hygiene Academy , but , um , but still , that's why I , I , I want to over deliver for you guys , so that you were like hey , this is the only course . Um , also , I want my course to stand out a little bit more than just the Mayo stuff , like that business stuff . And for those hygienists who don't , I mean , let's , let's just face it , hygienists don't know how to run a business , most of them . So , okay , last question why would you I think you kind of touched on this . But why would you recommend the program to others ? Now you said gold , that you know that's a no . Why would you recommend ?

Speaker 2 49:09

it . Oh gosh , I just , I mean , especially , especially if you are wanting to build your own , your own empire , as you say , and you know , not building someone else's dreams , but building your own . Um , the sheer , just like well-roundedness of how the program is designed and how much you get out of it . Again , even if it's like spreadsheets and swipe files , um , and just the support from you , and even I mean I still text with um . H've texted with probably three or four people in my cohort every now and then , like we're asking each other questions still . So , just like bouncing off of people that are sort of in your same I don't know somewhat your same timeline is really helpful , yeah , and I don't , you know , maybe other programs have that , I don't know , but I just felt like we were all very comfortable in our little group . Um , and how just , I guess , how you kind of encourage everybody to um support each other .

Speaker 1 50:17

Yeah , yeah , and that is one thing I want to make sure that you know , like you don't have one-on-one time with me anymore , but that that coaching is still there . So like when you have questions , that kind of stuff , absolutely , because again it all comes back to you've got to take the information , you've got to apply the knowledge , and that's why I want the digital lounge , because you guys can have convert . I only know my way . You know like that's the thing is . I tell people like I have nearly a $2 million business . I only know one way . You know where it's worked . Yeah , or people are using their programs or other .

Speaker 2 50:58

You know like I can only I only have an interest in learning the things that I'm going to use , so yeah , like I recently talked to someone else who has been doing my own longer than me , but it's just starting . She's been doing it in an office and just starting to like explore , doing things on her own and she used like a different you know cause with you teach acuity and 17 hats which I've been really happy with . I have no reason to do anything else , but she uses one of the ones that does all that and the like video platform is in in there and all of that which , like for a second I was like oh should .

Speaker 1 51:35

I be doing that .

Speaker 2 51:35

And then I was like no , like this is working for me . I'm happy with this . I don't feel any need to go and rock my boat , you know , Um , but like that works for her , and that's what she started with , so that's what she's comfortable with . So yeah , yeah .

Speaker 1 51:53

There's always other options . There is always other options . I'm really married to hats .

Speaker 1 51:57

Um , I did discontinue acuity um moved it right into 17 hats , because where I was fat I was trimming like and that was the thing . As abundance comes , you find , like I have , I have gone full circle of just buying this stupidest stuff . I have bought hundreds and hundreds of dollars in stuff and software and um technology and stuff that I'm not even using , and so when I decided , when Acuity raised their prices and I knew 17 hats now it's not as perfect as Acuity , there have been just a couple learning curves , but once everybody's in . How often do I have , you know , I only have to deal with it once and then they know .

Speaker 2 52:42

And it's all a time zone because it displays as one o'clock .

Speaker 1 52:46

It doesn't say one o'clock mountain time , it's just automatically telling them that it is mountain time .

Speaker 1 52:52

So once I discovered that , after several customer interviews , you know like you know , then I'm able to have a note there like hey , I know you got to choose your time zone when making your appointment . So if they chose 3 PM , Eastern standard time , they get a reminder or their display tells them 1 PM . So I just typed in there , like you got to see what was available , your time , it's going to show you my time below . So now we've got that over with . And also I'm trying to train people . I don't know about you , but in hygiene , like people expect reminders when I make an appointment , put it on the damn calendar .

Speaker 2 53:34

Yeah .

Speaker 1 53:35

If I make an appointment with Carmen at three o'clock , it goes on my calendar . I don't necessarily need a reminder .

Speaker 2 53:42

Yeah .

Speaker 1 53:43

Everybody . I tell all of my doctors , dentists , like , don't remind me , I'm here , I make an appointment . I put it on my calendar . So that's been the . So if you ever get to a point where you're wanting to cost , cut um , as I , I just I want to use 17 hats to the max and that has been really my own complaint . Well , there you have it . A little bit about Kelsey's journey . I just absolutely love her energy and her spunk . Now , remember , she has been in business now for a few years and I am sure that she is just knocking it out of the park because that's the kind of beautiful human that she is .

Speaker 1 54:21

One more thing before I let you go is I wanted to just clear up a couple things . In the interview , kelsey talks about going gold or the gold level program , and I wanted to comment on that so there's no confusion . So back in the day when we were recording the Ditch Hygiene Academy , there were three levels . There was the bronze , silver and gold , and basically it was just how long you had access to the program and what you had access to . And now the gold is the only thing that I offer .

Speaker 1 54:57

What I found is everybody always enrolled in the gold . I had one student who enrolled in bronze and then she eventually said , hey , I want to get in on the gold . And so I just simplified it and made sure that everybody who enrolls in the Ditch Hygiene Academy gets every tool , every resource , every additional training , every bit of coaching , help , life coaching , all of that stuff . So if you go searching , you are not going to find anything about going gold . So I hope that clears it up . That is it , my friend , thank you , thank you . Thank you so much for being here with me and hanging out . I so appreciate you . I will be back soon with another episode and some more myofunctional therapy business goodness .