66 I What to Do After Myofunctional Therapy Training: Why Most Therapists Get Stuck

Are you trained… but still sitting there wondering what to do next?

If you’ve finished your myofunctional therapy training and thought you’d feel clear, confident, and ready to go… but instead you feel stuck, scattered, or unsure what to do next—this episode is for you.

I’m diving into what actually happens after training, why so many therapists hit this invisible wall, and the truth nobody tells you about building a business after clinical education.

This episode is for the woman who is done collecting information and is ready to finally create momentum, clarity, and real traction in her business.

Grab your ☕coffee and your courage - and let’s dive in!

Xo, 

Carmen

Join The Profitable Myofunctional Therapist™ Facebook Community: https://www.facebook.com/groups/1295968461846242

Need help? Book a "Get Unstuck" call today: myofunctionaltherapytrainingacademy.com/discovery-call/

Transcript

The Post Training Panic

Perfectionism Disguised As Productivity

Phase One Versus Phase Two

Stop Waiting To Feel Ready

Three Decisions That Create Traction

When Marketing Stops Feeling Desperate

Coaching As The Fast Track

SPEAKER_00 1:15

You've got the knowledge, you feel very capable, you're thinking, I've got this, let's go. And then a few weeks later, you are still sitting at your computer thinking, wait, what do I actually do next? What are the steps? If you're a burned out, bored dental hygienist who knows that you can't do this forever, or you've already taken myofunctional therapy training but feel stuck on how to actually start, grow, or simplify your business, welcome, my friend. You're in the right place. I'm Carmen, a dental hygienist who once sat exactly where you are. Overworked, physically tired, mentally done, knowing that there had to be more, and wanting the fastest, simplest, most organized path forward with someone holding my hand along the way. This podcast is for women who don't want more information. They want transformation. They want clarity, consistent clients, predictable income. Without building a business that takes over their life, they also want support while they do it. So if you're ready to stop spinning, start moving, and finally make sense of what comes next, grab your coffee and your courage, my friend. Let's build a business that works for your life, not one that runs it, so that you can build a life that you're genuinely bonkers about, because that's my superpower. Well, hello, friend, and welcome back to the podcast. Um happy Monday. You might you're probably not listening to this on a Monday, but it's Monday around here. Monday is marketing day. And if you are watching this on YouTube, well then you get to see. And if you're listening, well, then you just have to imagine it. So uh, like I said, it's Monday. I like to batch these episodes, but my friend, when you love what you do and you just get into a jam and a vibe and a groove, and you are just plugging along, you um you you just take ugly and perfect action. So when I batch these episodes, normally that means one Monday a month, I have to comb my hair, put on makeup, put on a bra, all that fun stuff. So my husband is out of the house today, and I thought, you know what? I got my work done. I am going to just jump into recording these episodes. Also, I work in Pomodoro. So that's it, that's a 25-minute focused work session and five minutes off. So if you're watching this, you're welcome. You get to see that I went and got myself ready in five minutes. I refuse to take off my tank top because it's supposed to be 80 and sunny here in Alabama today. Um, plus, I still have two more hikes and a workout this afternoon. So I am just doing what I teach, taking ugly, imperfect action. And I love that. So today we are going to be talking about what happens after myofunctional therapy training because nobody prepares you for this part. You have finished your training, you're so excited, you're you've got the knowledge, you feel very capable, you're thinking, I've got this, let's go. And then a few weeks later, you are still sitting at your computer thinking, wait, what do I actually, what do I do next? What are the steps? What do I need to do before I'm ready to have a client? Uh, why does this still feel unclear to me? Um, and if that's you, you need to hear me very loudly and very clearly. Nothing is wrong with you. You didn't pick the wrong training, you nothing you did, you didn't fail, you didn't miss something. You simply uh completed what I like to call phase one. And nobody told you that there's a phase two. So when I finished my training, I was ready, I was excited, I was desperate to leave hygiene. Um, but I knew that I needed to get going. Okay. Momentum is going to create confidence. Um, the problem was is that there was a big gap between the information that my training program gave me, like just threw it at me. Hey, here you go, and implementation. Like, how do I use this? I knew the exercises, I understood the anatomy, but a step-by-step, like, what do I actually need to do to be prepared to take a client? That part was really fuzzy. So I did what most type A or type A plus um high achievers, I did what they do. I worked harder. Oh, and trust me, I worked hard harder. I perfected things, I beautified them, I spent more time polishing my website, I designed the most beautiful social media graphics. I made things look legitimate. And let me lovingly tell you this that, my friend, was perfectionism dressed up as productivity. Okay. I wasn't building a roadmap. I was indulging in busy work. And I see this every day with so many of you guys who are already trained in myfunctional therapy. So you're you're you're scrambling, you're posting on Instagram because you think that's how you're gonna get clients. You're writing content when you've never defined who your I, who your who is, you don't even know who your uh ideal customer is. And many of you guys are just chasing that desperate energy of I just need a client, I just need a client, when what you actually really need is structure. So today I want to walk you through why most trained therapists are stuck after their training and what to do instead. Okay. So step one, recognize that your training was phase one, most likely. Okay, I've been teaching this for a long time and I have a lot of information about other programs out there. They're great with giving you that clinical knowledge. But clinical competency and business competency are two totally different skill sets. Your training gave you the knowledge, but it did not give you decision-making filters. It did not give you offer clarity, it did not give you workflow, it did not give you implementation sequence, it did not teach you how to go from, hey, I know this information to I built this, I built this company, okay? I built this multi-million dollar myofunctional therapy practice. That is not criticism, my friend. It is just a reality. And many programs, most of them focus on the clinical foundations and they should. But if you stop there, you are now standing at the edge of an entirely different game, the business game. And if nobody hands you a roadmap for that game, you're going to feel scattered, overwhelmed, nervous, fearful, all of the negative emotions. And it's not because you're incapable, it's because you're operating without a sequence, without a plan, without a roadmap. So, step two, stop trying to feel ready and build uh before you build your structure. Okay, so don't take another class. You don't need to add more letters behind your name, my friend. You don't need six more months of thinking about it. You need decisions. And instead of making decisions, most therapists are researching, they're busyworking, they're redesigning their logo, they're taking another mini course or another continuing ed or another podcast. Um, and they tell themselves that they are preparing, but preparation without implementation, my friend, is just delay. Let me say that again. Preparation without implementation. You are just delaying. I really think you're just delaying living a life that you are bonkers about. Um, clarity does not come from more input, it comes from organized execution. You're not stuck because you lack confidence. Okay, you're stuck because you you lack a roadmap. Um, confidence will come when you start doing the right things in order. Okay, so that brings me to step number three. And this is to define the first three business decisions that you need to make. Not 20. Three. Okay, I hope you have a piece of paper. Um number one, who are you serving? That's what you need to know. Who are you serving? Number two, what problems are you solving for your who? Not all of them. One. What's really hard here, and I've been seeing a lot of this in coaching, is you know, basically there's four goals of myofunctional therapy correct tongue posture, correct mouth posture, nasal breathing and swallow, correct and normalized. So you want to solve all of those. And yes, you're going to. When somebody does therapy with you, you're going to solve or help them with all of the things that that you have that they have wrong per se. But when you're trying to market to these people, you are really wanting to have just a little hyper-specific area or problem that you're solving for this person. Okay. That's how you're going to get their attention. You have to know who it is that you're that you're talking to and what it is that what's their pain point. What are the worries or um the wants? The what are they up googling at night? So that is gonna be number two. So number one, who who who's your who? Define your who. Number two, what are you solving for them? I want you to get very specific here, okay? Um, once you, once this happens, once you know uh really who your who is or what your specific little problem that you're solving, like improving sleep quality for exhausted middle-aged women, okay, that your messaging gets more clear, then your content gets easier. Your confidence is gonna increase because you're going to start getting more traction talking to that person. If you know your who is a middle-aged sleep-deprived woman and you're helping her with sleep, you can uh save time not writing um content about tongue, undiagnosed tongue ties in children. Okay. So then number three is what is your unique myofunctional experience? So if you've been with me any for any amount of time, you know that this isn't just about prices, this is about the whole experience. What makes you different than Suzy Q in the next town, county, state, wherever, who is charging half of what you need to charge. Okay, so you don't want this to be a situation where people can just uh compare you based on price. Like when people can call around and say, hey, how much do you charge for four bite wings? You don't want somebody to be able to compare price shopping like that. You don't want to be a commodity. You're not wheat, you're not corn. You'll hear me say this time and time again. So when you define your unique myelfunctional experiment experience, um, this makes it impossible for them to compare. And this pat this is going to be about more than the price. This is the package. How do you deliver therapy? What's different about working with you? How long are the sessions? What's included? What does um support look like? Okay. All of those things are going to be part of your UME, as we call it. So those three decisions are once you have made those three decisions, um, number one was your who, number two, what problem you're solving for them. Number three is is your unique myofunctional experience. So this is your offer. This is your irresistible offer. Once you have made those decisions, then now your marketing can become strategic instead of desperate. Okay. Um, I was doing a coaching call with somebody recently, newly trained, finishing, um, finishing her program. And when I met with her, she had all these questions about how to, hey, where do I get people? How do I grow my business? All of these things. And I said, okay, well, what's your, you know, what what what's your price? Who's your who? What are you solving for them? And it was like deer in the headlights. So this is really important. Okay, so that's where you're gonna start. Okay. So that's your homework. Write down the answers to those three questions. Who am I serving first? What problem am I solving for them? What is my UME? Okay, my unique myofunctional experience. What is my results, your irresistible offer? Say that 10 times fast. Um, okay, you have your homework. You can do it. If you feel resistance to those questions, my friend, that is where your work is. That is where your growth is. If you want help with this, yes, you can hop into coaching with me. It might be exactly what you need. So I encourage you to book your unstuck call and we're gonna hop right into finding a solution for one area where you're stuck. And then when we're there, we will talk about you and your business. And I can lay out, like, okay, here's what we would do over the next six months if you were brave enough to join a coaching program with me, because that's what we do. It's a six-month container. Now, a lot of you guys uh always ask me, like, well, do I have to have a business coach to, you know, build the type of business that I have built? And the answer is yes. Yes, you do. If you want a particular result, like earning more money, having more freedom, um, leaving hygiene, being in total control of your calendar, um, working from home in your yoga pants or working from home in your tank top, then yes, you need a coach. Okay. If you want a particular result in business in business, having a business coach is it's necessary. It's not just a nice to have. Remember, I've had tons of coaches. That is the biggest thing. I built this multi-million dollar business, but I've had help along the way. You have to have somebody help you teach or to teach you these skills, these CEO skills in phase two in your business building stuff that you don't already have. They don't come with your clinical training. So these are the skills that I teach you in coaching so that you don't have to go figure out all of the systems and the communications and the marketing and the selling and the confidence and time management and finance, all of those things. I always tell people I'm the knowledge broker. I'm the one who has spent tens of thousands of dollars on my own coaches. I get the business training, I bring it to the micro niche of myofunctional therapy, and I teach you exactly how to put it to use for your business. So it is important to remember, my friend, nothing grows without growth. And so, if you as a business owner, if you don't grow, then your business or the dream, all of those things that we're working towards, those don't grow either. All right. So you have some homework, okay? Um, go do your homework, and then we will be back soon to keep talking about this, to keep having this conversation. If you're stuck, go book that call and I will be back. We will continue this conversation so that you can learn how to grow, start, simplify. How about start, grow, and simplify your myofunctional therapy business?