67 I Why Am I Not Getting Myofunctional Therapy Clients After Training?

Why am I not getting myofunctional therapy clients… even though I’m trained and ready?

Hi friend,

If you’ve ever found yourself thinking I did the training, I invested the money, I put the letters behind my name… so where are the clients… this episode is for you.

Today I’m diving into the real reasons you’re not getting clients after your myofunctional therapy training and it might not be what you think.

This conversation is for the trained therapist who feels stuck, invisible, or frustrated because the demand just isn’t there yet.

I’m going to walk you through what’s actually missing, why your training alone won’t create a business, and what you need to shift if you want consistent clients and predictable income.

We’re talking visibility, positioning, consistency, and the CEO skills that actually move the needle.

Grab your ☕coffee and your courage - and let’s dive in!

Xo, 

Carmen

🌐 The Profitable Myofunctional Therapist™ 

https://theprofitablemyofunctionaltherapist.com

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Transcript

Welcome And The Core Problem

Credentials Do Not Create Demand

Define Who You Serve Clearly

Consistency Over Comfort

Stop Hiding And Build Relationships

Audit The Last 30 Days

Coaching And CEO Skills

Reviews Community And Closing

SPEAKER_00 1:04

To ask you if you have ever thought, I'm trained, I've done the work, I invested the money, I put myofunctional therapists in my email signature. Why are clients not booking? If you're a burned out, bored dental hygienist who knows that you can't do this forever, or you've already taken myofunctional therapy training but feel stuck on how to actually start, grow, or simplify your business, welcome, my friend. You're in the right place. I'm Carmen, a dental hygienist who once sat exactly where you are: overworked, physically tired, mentally done, knowing that there had to be more, and wanting the fastest, simplest, most organized path forward with someone holding my hand along the way. This podcast is for women who don't want more information. They want transformation. They want clarity, consistent clients, predictable income. Without building a business that takes over their life, they also want support while they do it. So if you're ready to stop spinning, start moving, and finally make sense of what comes next, grab your coffee and your courage, my friend. Let's build a business that works for your life, not one that runs it, so that you can build a life that you're genuinely bonkers about, because that's my superpower. Well, hello, friend, and welcome back to the podcast. Today we are going to keep working towards building a life that you are bonkers about by starting and growing a life first myelf therapy business. You know, this is my zone of genius, it's my superpower. We are going to get into it. So I have to ask you if you have ever thought I'm trained, I've done the work, I invested the money, I put myfunctional therapists in my email signature. Why are clients not booking? Okay. Why where why are they not showing up? That's what we're going to be talking about. Because I am seeing this all the time. And if I'm completely honest, I have done this myself from time to time. So there was a season in my business when I realized that I wasn't showing up. I was indulging in a quiet form of entitlement. I had the training, I had the credentials, but somewhere deep down, I just felt like people should show up. Okay. Results don't follow credentials. Results don't follow that you are done with your training. They follow visibility. They follow positioning. They follow consistency. So I remember, oh gosh, I I bet it had to be seven, eight years ago. My I would say my first business trainer um told me that I needed to show up consistently, even when my audience was very small. And you might be here saying, Well, I don't have an audience, or my audience is very small. Um, that I she told me that I needed to show up and be consistent even when nobody was watching. And so my internal reaction was like, okay, well, it makes me feel a little bit nervous, but I did it. I committed at that time at her, at her insistence, I committed to doing a Facebook Live every Wednesday at 2 p.m. for a year. Not when I felt like it, not when people were showing up and gate and engagement was high every Wednesday at 2 o'clock. And that's when I understood something very critical. Demand for your services is built. Okay. It is not awarded to you just because you completed your training. So if you are asking yourself, why am I not getting myofunctional therapy clients after my training, we're gonna break this down. So, first, credentials do not create demand. Okay. Yes, you are qualified. This does not automatically make you visible to people. Just because you have clinical competency, that is not the same as market awareness. And if people don't know about you, or if they don't know who you help, or they don't know why it matters, or why what you do is important, they cannot hire you, my friend. So training teaches you how to deliver the service, but it doesn't create a stream of people coming to look for your service. That's what marketing is for. That is what I help you with. I always tell people like it's not field of dreams. Just because you add myofunctional therapist to your email signature, or just because you put letters behind your name, that doesn't, you're not entitled to success just for doing that. Okay. You have to do marketing. Um, you've got to position yourself. You've you have to be visible, you have to build relationships. So if you are just sitting thinking quietly that that people are gonna appear just because you're trained, that is indulging in entitlement. So I say that with love because I have done it. So many of you guys um are indulging in that, okay? Second, if you do not know who you serve, you can't reach them. So when somebody says to me, I'm not getting any clients, you guessed it. One of the first questions I ask is, Well, who are you talking to? Who is your who? I often um get an answer, like, well, anybody who needs myfunctional therapy or mouth breathers, okay? You guys, that's not marketing. That's a job description. And if you don't have a clear picture of who your ideal client is, you don't know where to spend your time. You don't know what language resonates with them, you don't know what keeps them up at night, you don't know what they're Googling, you don't know their wants and their worries and what what is what is it that they desire? What's the problem that they want solved? If you don't know that your messaging is very vague, and vague messaging does not convert to clients. Specificity creates traction. Let me say that again for the kids in the back of the room. Specificity creates traction, okay? You want to be very specific. You guys are gonna hear me harping on this time and time and time again. Now, the third thing is you must do work that that is gonna make you nervous. It's gonna make you feel exposed before you're gonna see those results. Okay. So posting twice is not consistency. Mentioning your services and passing to somebody is not relationship building. Um, not doing the work is not going to create, it is not gonna generate demand for your services. You can't complain, you've heard me say this before, you cannot complain about results that you don't have from work that you are not doing. So, what does this look like? It looks like showing up repeatedly, refining your messaging, knowing exactly who you're talking to, who's your who, what's your irresistible offer, what is the one very hyper-specific thing problem that you're gonna solve for them. You want to build relationships. You want to talk about the same problem over and over again until people associate you with that solution. The same thing happens here in my business. Look at all of these podcasts that I have recorded. These podcasts are all about starting, growing, simplifying, getting customers, you know, all of the unsexy, boring business basics that everybody wants to overlook. Um, I'm not talking to you on this podcast about what to do once you have a$350,000 a year business because that's not who this audience is for. I'm talking to you beginners, and I'm talking about the same problem over and over and over again because I want you guys to associate my name, my brand with the solution to your problem. And that's what you're gonna do in your own practice. Yes, it can be uncomfortable. Yes, it can feel like nobody's paying attention, but consistency compounds, okay? It's just like the power of compound interest. Uh, if you're not getting clients after you've done your training, it's not because you're not capable, but you don't need another class. I meet so many of you guys who, I mean, do not take this wrong. I know that the learning is it's addicting because when I started, I was going to all these classes. But what I tell my students a lot of the time, if you only have three hours a week to work on your business, please, for the love of all things holy, don't spend those three hours attending yet another seminar or webinar about the airway because you're not even utilizing the knowledge that you already have. So use your time wisely when it comes to that. Oftentimes you're procrastinating, you don't want to do the uncomfortable thing. So you're gonna just take another class, you're gonna take another CE. Um, but friend, you have to build demand in your business, and that requires that you do a few things. You need clear positioning, you need to be visible. Um, a lot of you guys don't want to be visible, and I'm not quite sure how you're going to build the business with like you just want to hide in the shadows. Um, you have to be consistently out there talking to people, telling them that you can help them. Your training gave you the clinical pearls that you needed, but um, if nobody's paying you, you don't have a business. Okay, you just have education and there is a difference. So if you're still listening to this, I'm assuming that you want a business. You don't want to just have myfunctional therapy education. So I want you to, here's your homework, audit your last 30 days, okay? Have you been consistently visible? Have you clearly communicated who you serve? Are you building those relationships intentionally with with your person, with your audience? You have to build that no, like, and trust factor. And that takes time. You don't post once and just have people saying, Hey, can I give you money? Um that is that's where you start. Okay. You're gonna, you're gonna hear this time and time again. That is like I want you to move out of just indulging in preparing or perfecting, you know, perfectionism and procrastination. Um, you gotta, you gotta get consistent and get out there. Okay. Um, so that's what you need to do. If you want help with this, I can totally help you with that. Coaching, get into a coaching program. Yes, you need a business coach. People ask me this all the time. Is it necessary? Is it necessary? And I say yes. If you want results, if you want to earn more money or have more freedom or get all of this stuff set up in your business um so that you can actually earn money and have a business, not an expensive hobby, then yeah, you very often need a business coach because you um you need certain CEO skills that most likely did not come with your clinical training. So if that's you, the first thing is to book your unstuck call so we can work specifically on getting you unstuck on one thing. We will talk about coaching. Typically, I will lay out like, hey, here's what I would do with you in the next six months. Um, we work on things like time management, finance, um, systems, communication, marketing, selling, all of those things, all of those things that I know are not part of your clinical training. So the last thing I want to leave you with is my friend, if you do not grow as a business owner personally, like in personal development type of skills, your business doesn't grow either. So um book your call if you need to. If not, if you are just doing being awesome, then continue being awesome and make sure you're being consistent. So that is it, my friend. That's all I have for you today. Go build a life that you are bonkers about. I will be back soon where we will talk more about starting growing and simplifying your myofunctional therapy business. I hope you loved today's episode, friend. I pray that it lifted you up, motivated you, and taught you something. If so, would you stop right now and go to Apple Podcasts and leave us a review? And lastly, make sure you've joined the profitable myofunctional therapist Facebook community. Links to all the goodies can be found wherever you're listening to this podcast. That's it for now. Cheering you on, my friend, and we'll chat soon.