78 I She Was Trained, Stuck, and Full of Self-Doubt — Then This Happened

What happens when a trained myofunctional therapist finally stops trying to figure it out alone?

Hi friend,

Brooke Wilkins knew she had strong clinical skills. She knew myofunctional therapy changed lives. What she didn't know was how to run a business — and that gap was quietly destroying her confidence, her offer, and her ability to get anyone in the door. By the time she and I started working together one-on-one, she had already told me more than once that she couldn't afford coaching and was thinking about closing her doors before she'd really even opened them.

Four months later, she had a $12,000 month. That is one student's result, not a guarantee. Your results depend on your market, effort, offer, consistency, and follow-through. But the reason it happened isn't a mystery, and that's exactly what this episode is about.

Brooke and I sit down and walk through the whole arc — where she was when she first came to me (defeated, squirrel-brained, shaky offer, no systems), what shifted in those first two months of coaching, and what it actually looks like when a trained therapist stops waiting to feel ready and starts doing the work in the right order. We talk about pricing, confidence, getting off the software merry-go-round, and why the clinical training you already have is not the problem. 

If you're trained, you care about this work, and you still can't get traction — this episode is for you. 

Grab your ☕coffee and your courage — and let's dive in!

Xo,

💙 Carmen

🌐 The Profitable Myofunctional Therapist™ 

https://theprofitablemyofunctionaltherapist.com

✅ Grab the Trained to Booked Checklist

https://offers.theprofitablemyofunctionaltherapist.com/trainedoptin

📅  Need help? Book a "Get Unstuck" call today 

https://theprofitablemyofunctionaltherapist.com/contact/

Transcript

Welcome And Who We Help

SPEAKER_00 0:00

Well, hello, friends, and welcome back to the episode. I am super excited because here in just a minute, I am going to welcome my second guest onto the show. So, Brooke, she's going to introduce herself to you. She is one of my business coaching clients, and she is the true example of what it takes to turn things around, to change your attitude, to invest in yourself, what to help you get the skills, the business skills that you don't already have. So I hope you enjoy the episode. And without any further ado, let's welcome Brooke to the show. If you're a burned out, bored dental hygienist who knows that you can't do this forever, or you've already taken myofunctional therapy training but feel stuck on how to actually start, grow, or simplify your business, welcome, my friend. You're in the right place. I'm Carmen, a dental hygienist who once sat exactly where you are. Overworked, physically tired, mentally done. Knowing that there had to be more, and wanting the fastest, simplest, most organized path forward with someone holding my hand along the way. This podcast is for women who don't want more information. They want transformation. They want clarity, consistent clients, predictable income without building a business that takes over their life. They also want support while they do it. So if you're ready to stop spinning, start moving, and finally make sense of what comes next, grab your coffee and your courage, my friend. Let's build a business that works for your life, not one that runs it, so that you can build a life that you're genuinely bonkers about. Because that's my superpower. Brooke, I already did the intro. So I did not tell them anything about you, just said that you're a business coaching client of mine. So I want you to do the honors. Um, tell us who you are, where you're at, what you're doing, how you ended up in my in my world, if you will.

SPEAKER_01 2:12

So I am a licensed dental hygienist. I live in Idaho, Southern Idaho, and I see patients in a small town of Haley, Idaho. I found myofunctional therapy when I was getting burnt out on dental hygiene. My body was breaking down, cervical degeneration in my neck, the tennis elbow, carpal tunnel, all the things. And I was at a convention in a course called Dental Hygiene Superstar. And at the very end of the program, they plugged for myofunctional therapy, started talking about what it was, how it helped people. Like a lot of us, my son came into my mind and I just went down the rabbit hole

Brooke’s Burnout And New Path

SPEAKER_01 2:58

of what is this? How does this help? What is going on? Got my clinical training and felt good as far as implementing therapy. But once I put a name to my business and started an LLC, I quickly realized I don't know what I'm doing as far as running a business goes. I mean, no clue. Um, I think I came across your program on social media at some point. One of the Facebook groups was talking about business coaching or looking for business coaching, and there was a plug for your coaching. And I had recently, before that, talked to another myofunctional therapist who trained through you in northern Idaho. And she said she took your clinical course. And I was like, oh, this name is familiar. I'm gonna dig deeper. So when I dug deeper, I found your program, signed up for your email list, and then when you launched, I decided to join um the business coaching course.

SPEAKER_00 4:10

The business, the myobusiness accelerator. For anybody else watching, they can't get in it. So yeah, that was that was it. Yeah, yeah, because that program is being absorbed into the profitable myofunctional therapist. So um, long story short, we took the huge dental uh ditch hygiene academy, we split it into a clinical and a business. And so that's that's where we are right now. But yes, you got into the MBA program. Um, and what did you do with it? Did you stay stuck?

SPEAKER_01 4:43

I started, yeah, slowly chugged along, have not completely finished it, and just realized I needed more one-on-one, person-to-person, tough love, goal-oriented. Like this month, this is what you need to establish by the next time we meet. And in the program, there's great information, but I'm very habitual at oh, I'll take my time or oh, I'll divert and put this on the back burner and put this in the forefront and the squirrel brain just being all over. So for me, I was like, I need one-on-one. I really need this in person to person contact. And then that's when I joined.

SPEAKER_00 5:29

Yeah. Yes. Yes. Well, and it's funny because um, and I was looking back now, I can't remember exactly what we have thoughts or you know, for the title of this podcast, but it said something about attitude. And remember that, like when you and I first started working together, you were just so like down in the dumps, um, very discouraged, very frustrated. And that was one of the first things that I remember. So um prior to you getting into one-on-one coaching with me, you had gotten into the MBA program. And I remember at some point, I don't remember when it was, you emailed me and you were like, I just opened my business and I'm already thinking about that. I'm gonna have to close the doors. Um I have I'm not making any money. I also can't pay for coaching, you know. And that was the first, I think a couple of times you told me that. Like, no, I can't, no, I can't do that. And that's really the challenge, is because so many people just try and pray and ductate, you know, what they can get out there on the interwebs. Um, you know, and I always say that you can only get so far with free stuff before you have to just quit taking all the free stuff. Because correct me if I'm wrong, all the free stuff has a different opinion. Everybody has something like nobody's giving you the recipe, which is why it's important to get in one-on-one. So once you decided to um, you booked your unstuck call, we did a call for that, and it was basically like, okay, we're here's what I would do if I started working with you. So you decided to commit, and then what was tell me what it was like being stuck then. What were what were some of the first things you told me? You said squirrel brain already. Yeah.

SPEAKER_01 7:22

I mean, at that point, it was just like I knew I had strong clinical skills. I knew I knew what I was doing in that regard, I knew how it helped people and changed their lives, but I couldn't get people in the door. I had a hard time collaborating and discussing what I had to offer to people. My offer, I guess, was very choppy and shaky in my voice. It's like my brain knew, but I couldn't get it to come out of my mouth in the right way. So, like not having that confidence in front of a provider or a potential client was deterring. Um, and then as far as like just the back end of business stuff, like having the protocols, having the templates, having the intake processes, like making things a lot

Strong Clinician, Stuck Business Owner

SPEAKER_01 8:21

easier, I didn't have any of that. And I didn't know what to do or how to do it or where to go with it. And so because people weren't coming in the door or the phone wasn't ringing, I was like, well, I guess it might be time to go back to dental hygiene full-time, which you know I didn't want to do. My body couldn't tolerate anymore. Um, so I was. I was just really sad and discouraged and defeated because I knew I could do it, but I just didn't know how to do it and put it together.

SPEAKER_00 8:56

Yeah. Yeah, I do. I just I just remember that feeling from you of just being like defeated. I was totally defeated. Yeah. Um I just gave my it just gave me goosebumps again. So what? So we started working together at this point. It's been what, maybe four months? Yeah, we started in February. Maybe what February, yeah. So um, as with everybody, we start by determining where you where you are. You know, I always talk about what season of business you were in. So what was surprising that first month? Because the first the difference in you as a coaching client and as a practitioner and as a CEO, the difference in you between month one and month two changed drastically. What do you remember from that first session where we just started laying things out?

SPEAKER_01 9:50

Yeah, having my all the ideas in my head, but being able to get the homework template from you to say, okay, let's put this down on paper now, like the physical action. And then it gave me confidence to say, okay, I kind of do know what I'm doing. I can do this, I can keep the ball rolling. The juice is worth the squeeze, if you want to say. But um, I think that was the biggest piece between month one and month two was that I just gained the confidence that I had the knowledge. It just had to be pulled out of me.

SPEAKER_00 10:35

And to organize. That was the other thing, is I think you were working against you as a human because you your hour. I mean, when you and I talked about like when do you do your best work? And I mean, by the time you were getting to Friday, you were just fried. And then you would just like just do the shame spiral of like, I'm just garbage because I I just don't want to. So you would then have ostrich syndrome, stick your head in the sand, and do nothing. And do nothing. And so I think one of the biggest reasons that it is so helpful, A, you start to get the the framework, the recipe, do this, do this, do this. Um, but you also start to look at things a little bit different, and you get organized, you know, because you didn't have, you had things in place. Like you could do an exam. Clinically, you were strong and you are strong, um, but you just had some inefficiencies, you know, some different pieces of the puzzle, um, which was helping or which was contributing to the like, hey, I feel completely hopeless here. Also, another thing I remember you saying right at the beginning is like, I don't think this is gonna be doable for me because I live in a small resort town. So you had already set your expectation, your ceiling, if you will, or you know, are I always tell people you can argue for your limitations, but I'm not going there. Um, because you just felt like you were in just this little resort town and like this wasn't gonna be possible. So tell us a little bit about how you were building your practice, because currently what we're working on is an online practice. You know, that's always the big that's the thing, that's what I'm known for. That's my zone of genius, because yes, people do want to attempt to do it in person, and some of them do do it in person, um, but growth, you know, to be able to grow really big. And so you were really stuck thinking about Haley, Idaho as this little teeny tiny area. And I think of it like somewhere like Aspen, you know, it's just a resort area. People go in and out of Aspen, they're not doing anything there. Like they don't probably have, unless they're there a lot, they don't have doctors there, they don't have their therapists, they don't have anybody there. So you kind of had this limiting factor. So tell us how you are practicing because you you you're still very much the same. You've made a few changes, but what were what did that look like for you?

SPEAKER_01 13:12

Yeah, initially was all in person, subcontracting for a dental office, trying to help to build my business profile and my business name in the valley, build my clientele, build my reputation, um, some virtual here and there. Now it is a little more hybrid. I would say 75% in person, 25% virtual because of those people who don't live here full-time. I mean, their main residences are in another state, um, will meet in person, do their comprehensive assessment, and then meet virtually for the duration of therapy after that. So, definitely a goal of wanting to be able to have more flexibility and be more virtual based. And the program has helped me a lot with that too, because I initially started every comprehensive was in person, every session was in person. I didn't know how to put the systems together to get the photos from the client as a virtual client to start and begin with. So those systems are definitely getting built more now than they were.

SPEAKER_00 14:29

Yeah. You're fly, you're we're we're building the plane as you're flying it. And I didn't realize, I didn't realize that you were doing still about 75% in person. You know, which is great. And we're getting these systems put together for you. So then it's just gonna be so so easy. Um, okay, so the the difference between you month one and month two, and and I never pulled up my notes, but I still remember you saying something like oh, I should have pulled it up. Um, something like, it turns out if you change your attitude, let me back up. The reason that this is the attitude podcast is because you were so down in the frown that first time that we met, and you were probably thinking, like, I'm just throwing throwing my hundreds of dollars a month out in in I was like, Well, I gotta do something. Yeah, I gotta do something.

SPEAKER_01 15:24

I haven't done this yet. I gotta do something.

SPEAKER_00 15:28

Yeah, absolutely. So your attitude when we first that first month was pretty low. And then I remember you saying when we met for the second month, you know, because we always start with what's working, what's working, and what does your brain always want to do? And this is what you did. Well, I'm gonna tell you every crappy thing that, and I'm like, no, it immediately said, Okay, well, this isn't working, and you're like, uh, what like that? So I had to get you to retrain your brain of what to look at what's working, then what's not working and what to do differently. So we as women, I I think that's part of it. We just get so emotional with everything. Um, but that was the first thing that you wanted to tell me was what was not working. So we did some work on that. And then um, when I saw you the next time, you were like, Well, it's apparent that an attitude change really turns things around because you came into coaching, you were smiling, you were excited, you had some wind in your sales, and it's not like anybody was throwing hundred dollar bills at you yet, but you had um you had changed your attitude, you were focused on your work, you were doing the things that you that needed to be done, and you were getting phone calls.

SPEAKER_01 16:54

Yeah, and that system changed, and I think just having that shift in mindset, of course, in your own personal presentation in front of a provider or in front of a client, even on the phone, you know, you can really tell the confidence or shakiness in somebody's voice.

The Attitude Shift That Creates Action

SPEAKER_01 17:13

And I think just that change in the universe was kind of the paradigm shift in everything for you.

SPEAKER_00 17:25

Well, and I am a big believer in like when you step into that CEO role, like you don't you you weren't. Maybe you are now starting to look at yourself like a CEO, but you were just like in a life raft in the middle of the ocean, and then come safe. I don't even have a paddle. What do I do? Um, but that was such a turning point because when you said it turns out that if you change your attitude, your things start to change. So then you started dialing things in. So some of the things that what are some of the things that we've worked on?

SPEAKER_01 18:06

Um, the biggest things that I think we've worked on are the um client avatar, so the ideal client avatar. Um, my offer has been reworked and changed and made more confident in my presentation of that. Um, systems that have changed are the intake system, having the clients fill out the paperwork prior to seeing me instead of blocking out, taking up all this time in my day-to-day schedule with client time that wasn't necessary. So dialing that in, organizing the calendar, I would say are the big ones that stand out to me.

SPEAKER_00 18:55

Yeah, and we shifted your um your well, your time management on on what you're doing when, you know, because again, going back to that by Friday, you just felt like dirt. Like, okay, well, that's not when you're gonna do your best work. Yeah, you know, so shifting things around there, gaining efficiencies. How long was your exam when how how long was your exam time when we started?

SPEAKER_01 19:21

Two hours.

SPEAKER_00 19:24

And what are you down to now?

SPEAKER_01 19:26

Uh about an hour and 15 minutes, and then maybe another 15 minutes on the note-taking and report because we developed that system to you already have all of the information. Why are you putting it all back in again? Take what you have and roll it into things, yeah, and help manage your time better, help make things more efficient so that you have the time and the energy to put towards the CEO part of running a myofunctional therapy business.

SPEAKER_00 20:04

Yes, so exciting. Um, okay, so you had an attitude change, things started turning around. Tell me about that little magical email that you sent me. Did I get that on a Friday where I was just

Offers, Systems, And Time Back

SPEAKER_00 20:18

like, oh my gosh, oh my gosh, you know, because obviously my husband knows about every one of my clients because he hears about them and I bounce things off of him. Um, so tell me about the email that you sent me.

SPEAKER_01 20:30

Yeah, I think we were getting ready to have our next coaching meeting. And I was working on my homework and had just sent you an email to tell you that I had hit my first 12k month and it was just like blew me out of the water because prior to that, you know, you were thinking about closing the doors. Talking about like, I don't know if I I don't know if I can do this. I don't know how to do this. I don't know how to keep my doors open. I don't know how to get the clients coming in. And you emailed back and said, you know, that's amazing. I'm so happy for you. What do you think is working? What do you think changed that? And I just, again, I it was the belief in the system, the belief in myself, the belief in what I had to offer people, the belief in my pricing, um, the confidence to know, like, oh, I don't have to go to business school, I don't have to go get an NBA, I don't have to go spend all this time getting that degree to be able to run a profitable myofunctional therapy practice. You just have to have the systems and the confidence and do the work, put the time in. Like you always say, put your butt in the business chair and do it. Messy action, right? I mean, you say all the time, and I think your recent positive. Podcast said something about, you know, I had to put it out there because I had to put it out there and I could the podcast that I recorded with no power.

unknown 22:09

Yeah.

SPEAKER_00 22:10

Yes. Yeah, it happened. I mean, because it I needed to honor my calendar. And so it's not gonna we're we are all living the human experience. There is no perfection here. And so just all of those things coming together. Now you talked about your offer. Did we raise your prices? I know we worked on the offer, but you raised your prices and developed more confidence in saying that. So another thing that you hear me always say is that you mirror your prices, you mirror your belief in the value that you're bringing to the table. And one of the things that you know I always say to people, especially like, if you're gonna come study with me, no, don't beat me up over prices because I'm gonna teach you the same thing. Don't let people beat you up over prices. Like this is your price. This is this is what it looks like. Um, we worked on your avatar. I I still remember when you told me, well, every A, number one, everybody always pushes back on their ideal customer because nobody wants to niche in. No, everybody wants to just be the all all omnipotent, all powerful biofunctional therapist that works with everything, with everybody, which just screws people. Be and you and I haven't even gotten to your website optimization stuff. But in today's day and age, you cannot satisfy Google by saying, Hey, I I see everybody, you know, from from birth to the grave. Yeah. Um, so we dialed that in, but I remember when you told me who your ideal customer was, which was who? Who is it? Pop quiz.

SPEAKER_01 23:49

Now you're gonna put me on the spot. Um but I mean, it was kind of all over the place. I can't, it's it was so long ago and I've niched it in so much. You can't remember. Yeah, yeah, right. I'm versed in who I yeah, I it is now, but it was kind of like um men and women that are like health conscious and then kids to help them develop and grow. Like it really was mealed, choppy all together.

SPEAKER_00 24:23

Yeah. And I remember going to your Facebook page and for your Instagram, and and you had told me who your who was, and I was like, beautiful, let's go take a look. So I went to your Facebook or your Instagram, and your two most recent posts was um one for was for women, you know, I think it was about sleep, and then which was good, so that was more in line with your who, and then um then you had something about facial development and tongue-tied children or something. So it was like, no, we can't have that. Um and so that was the hard mixing the pot. Yeah, yeah. And it's it's not, I mean, I always say this, you will see outliers. It's not like somebody can will call you up and say, can you not work with my child because your specialty is middle-aged women who are not sleeping well or whatever? But you have to have a simple marketing message and you have to know who that is. So remember, your your ideal customer that you sent me first was like two pages long because you helped build or AI helped you build it. Yeah. And uh and I'm like, girlfriend, it needs to be a sentence. Like you need to be able to tell somebody in an elevator, you know, uh of who you help. So so you have gotten that dialed in. So we raised your prices, you got clear on your who. So now we're starting to get some direction on. I mean, you haven't even gotten into marketing or optimizing the website, all of that like that is coming right up. Yeah. Um so then you had a $12,000 a month. Now, did you make a mistake in there somewhere? A mistake in there where? Do you remember when when I was like, hey, here, hold my beer?

SPEAKER_01 26:13

I remember the conversation. I remember the video, like I can visually see you when you were doing therapy without being paid. Oh, yes. That was the yeah, yeah.

SPEAKER_00 26:33

Yeah, yeah. Bet you don't do that again. And we've all made those kind of mistakes. Um, I've never done therapy without being paid for it, but um, I have sent kits, you know. So, but uh I I distinctly remember that when you were like, I just don't know. I just don't know how to collect the money before, you know, doing the service. And I'm like, yeah, here, hold my beer. This is how you do it. You say once the invoice is paid, then you're gonna be able, so that's developing those systems too.

SPEAKER_01 27:05

So that was a big part of the systems and like the offer to like upfront pay in full offer, family discount offer. You know, my my empathetic heart goes out to people who have big families and they want all their family to do therapies. So then I offer these big discounts, and in the end, you know, that situation doesn't always work out the best because then they're looking for more and more because you already gave them such a big yeah, you took away such a big piece of the pie already.

SPEAKER_00 27:45

Yeah, you know, and it's interesting because I did coach um another student recently, kind of same topic. She was um, she was she got into a rabbit hole, if you will, because a provider asked her for to basically create something more affordable for families or something. I just totally slaughtered that. But she so so rather than we're keeping eye on the prize of

Getting Paid And Setting Boundaries

SPEAKER_00 28:12

what she needed to be focused on, she was suddenly building this other thing. It was gonna be like a digital delivery for younger kids. And and it and it she was so excited about it. And I see why, but I was like, um, but you just took your eye off of the prize of the business. Like this is how what how you're gonna pay your bills because you were worried about creating something else for somebody else who couldn't afford it or had multiple family members. She didn't think, hadn't yet thought about the possibility that there's people out there. I've had them time and time again that pay for a whole family, four, six, seven people doing therapy. And it's it's that mindset of I'm the expert. Um, that sounded totally terrible, but you know what I mean. Like I'm the person, I'm I'm the one with the knowledge here. We need to, if if I'm gonna help your family, I need to help each individual member of the family, not create some big this isn't just a big massive BOGO. Right. No, and that that was one of the biggest things. Um, and she was struggling with that too. So the family discount is great, but you don't want to just continue to discount, continue to discount, continue to discount. Think about it with your dental practice. Does your boss discount everything all the way down so that he's making nothing because a family of six is coming into the dentist? No, he's gonna give them each the best care. And so once I talked with her and said, hey, you tackle it, like, hey, I can help the whole family. Here's what we do we do an exam on everybody. Yes, everybody has to pay for it because they're getting their like that, they're they're the special person of the moment. They get their exam, and then we're gonna triage that way you don't overlook anything sinister like sleep disordered breathing, which I have caught a lot of in children, you know, when when I do three or four exams and I say, Hey, Susie Q's really bad, she needs to go get a sleep study. It always catches mom off guard. Um, but then you can triage, but I don't do therapy on top of, I mean, like I don't let kids piggyback on top of each other. Um, I don't discount it all the way down to where I'm making money. You're running a business. And that's the biggest thing. So now we're starting to get these pieces of the puzzle going. You've got your offer, you've you know your who. So those are just gonna get better um because you're not gonna redecide on everything. Do you feel better having that clarity, knowing what lane you're driving in? Absolutely. Yeah.

SPEAKER_01 30:55

Especially when we'll start rolling into the marketing piece of things, because I didn't, it was all over the place, just like you said. You looked at social media and it was like, oh, she's marketing to Betty, and then she's marketing to Johnny, and then she's marketing to Bill, and then she, and it's like, okay, but where is that algorithm in the internet world gonna pick up on something and make your presence known? If you're all over the place, yeah, you're not gonna get that, which that part of it I never knew and I never understood. But with learning and coaching, that makes sense to me now. You want to be able to niche in in marketing so that you can't, your presence can be known, your business can be seen, people can know that you're there when they search for some off-topic thing that does connect myofunctional therapy, but they don't know that. Um, because yeah, I do still see everybody, but that marketing piece really has been helpful to just learn the trajectory of things and to be able to put that all together into a lane instead of driving down the freeway and swerving everyone slow car, let's move over here. Oh, I had another slow car, let's move over here, instead of like picking the lane that's gonna get you there in the most efficient way.

SPEAKER_00 32:20

Yeah, clear clarity is where the cash is, you know. Um, and that's always a big bottleneck for everybody. It's where every single student that I have in coaching right now, everybody is our pushing back on the they think niching down, knowing that person, just you know, they want to do the whole cat cast the bigger net, catch more fish. And oftentimes you catch no fish because the whole Google thing, like Google is all about the end user. And if you are not serving up exactly what somebody specifically is looking for, Google's gonna pass because they always have other options. The biggest thing is you want somebody who lands on your website, lands on anything of yours to be able to self-select. I mean, think about it. You're, you know, people market to you. Do you ever have anything where you're like, oh my gosh, this was serendipitous. This was exactly for me. Because you can look at it and say, hey, this is where I need help. And it makes it a lot easier because you're not selling anything. You are offering the solution to somebody who has already raised their hand and said, Hey, I need some help. So yeah, your business coaching. Love it. All right, so let's get ready to land this plane. So the last thing that I want to talk about is what would you say to somebody who is Brooke, who is sitting out there, who's listening to this podcast, who's struggling, who's trained, who's done. I mean, I have met people recently who have taken three and four training courses. Mind blowing. What would you say to them? What would you say to her sitting there saying, I can't afford to invest in myself. I don't know what to do. Like, what do you say?

SPEAKER_01 34:13

Yeah, I mean, I think the resistance happens, especially in those of us who are dental hygienists. We have such a type A personality and we are so like, I mean, for me, I guess one lane-minded. And you're like, well, I've already started here and I kind of already started these systems. I don't want to learn and change to something else. I just want to keep

Niching For Google And Real Growth

SPEAKER_01 34:37

swimming in the mud to like yes, software.

SPEAKER_00 34:41

We forgot to talk about software where you kept saying, I'm dabbling with 17 or I'm dabbling with simple practice. Remember, you're like, well, I haven't totally decided, but I got this figured out with Squarespace. And then you're like, like, decide already and move.

SPEAKER_01 34:58

Exactly. So that's what I would say. I mean, if you have the thought in your mind that this is something you might want to do, but you're on the fence and you're dipping your toe in the water, and then you're taking it out, and you're like, oh, well, I can figure it out. Oh, well, I can figure it out. Like in my experience, I couldn't figure it out. I kept trying and trying and trying to do it on my own. And I mean, just you have to take the leap and you have to, even if you're not sure. I mean, there's another thing you say all the time, take messy action. Just take the messy action, put the messy effort in. And even if you're resistant along the way, which you know, I think a lot of people are.

SPEAKER_00 35:42

It is. It's hard because we're type A plus anyhow. And then you have this thing that's called a sunk cost. Like you've it you've already spent it. That was the whole thing when you were telling me I don't, I don't want to spend any more money on this.

SPEAKER_02 35:56

Yeah.

SPEAKER_00 35:57

Okay. Then what? Like you have to, and that's the thing. What people don't understand is the clinical training that that y'all are taking is clinical training, which is great. It gives you the skills, but where are you getting the CEO training? Where are you getting anybody to tell you you can't be everything to everybody or your offer? I mean, we raised your prices. You interesting how you raise your prices, you get more organized, you have more confidence, you have a $12,000 month. Is a $12,000 month going to happen every month? Maybe, maybe not. I've had super high months, I have super low months. I that seems to be the nature of the business.

SPEAKER_01 36:39

And I think it is just the nature of the business. It really is nice to have that high month, and you're like, okay, I can keep the doors open for another however many months, you know, however you're practicing, whatever your overhead is, if you are renting a space, but you know, just take the leap of faith and do it and have confidence in yourself that you can do it.

SPEAKER_00 37:04

Yeah, because then you have evidence. And that's the biggest thing is when you when you start to get shaky. That's the thing, is you have to just plug on through. You know, you have to just keep going. The unsexy business basics. And that's the thing. I know you and I still have several months of coaching together. We're just plugging along. Now you know you're who. Now we're starting to talk about marketing because now you've got your offer, you've got clarity there, you know who you're talking to. Now we can start talking about your marketing. You and I have talked about blogging, but it made no sense for us to talk about improving your website, gathering metrics, or writing a blog when you didn't know who you're, you know, who you're writing it to. So, so you've got some direction. That is the biggest thing. So, oh well, I was so excited that we finally got to do this. Um, because that is exciting. When I got that email, well, your email and also your Google review, because that is the biggest thing to see somebody come into coaching and go from feeling so downtrodden, you know, to being on top of the world and having a brighter outlook of okay, I can do this. I I'm getting the skills, I'm going to get the skills, I'm going to do whatever it takes to figure this out, figure out my rhythm, figure out my calendar so that I can have a successful business.

SPEAKER_01 38:33

So yeah, and to have the peace of mind that when things do get slow, like it's going to be okay. You don't have to go into the doom and gloom and like spin out on, oh my gosh, is this gonna keep working? Because you have the skills and I have the knowledge to know in this moment I can direct and focus on continuing to grow the business and continuing to get the people to come into the door.

SPEAKER_00 39:02

Yeah. Um, being more proactive than reactive. And it is, it's just like it's just a a cog, if you will. You know, you're just it's always the same things. And when people are like, well, how do I get clients? How do you know, like that's what they want? There's a lot of pieces to it, which you're learning. So yeah, yeah, awesome. Well, I can't thank you enough for taking the time to be here and to um to talk about this because it is, trust me, it's an issue with so many therapists out there that are trained, stuck. They're just hanging out, like, I gotta do this. I mean, I'm meeting them that have been sitting on their training for three, five years. And I think you just have to be, you just have to be putting one foot in front of the other. So thank you so much for being here. And I know that this is gonna be helpful for a lot of people. I hope you love today's episode, friend. I pray that it lifted you up, motivated you, and taught you something. If so, would you stop right now and go to Apple Podcasts and leave us a review? And lastly, make sure you've joined the profitable myofunctional therapist Facebook community. Links to all the goodies can be found wherever you're listening to this podcast. That's it for now. Cheering you on, my friend, and we'll chat soon.