North Carolina Business Minds
The newsrooms from Triad Business Journal, Charlotte Business Journal and Triangle Business Journal bring you the top stories and exclusive interviews from across the state of North Carolina throughout the month.
North Carolina Business Minds
Truliant CEO talks growth, competition, merger scars, stablecoin
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Todd Hall, President and CEO of Truliant Federal Credit Union, joins North Carolina Business Minds to discuss how the triad's largest locally headquartered financial institution has grown assets by 65% to over $5 billion and expanded membership to more than 337,000 since 2020.
In this episode, we explore Truliant's strategic expansion into Charlotte and upstate South Carolina, the credit union's six-figure naming rights deal for the Truliant Amphitheater (formerly PNC Music Pavilion), and the $90 million sell-leaseback of its headquarters and operations center. Hall also shares his perspective on fintech disruption, stablecoin legislation, rising inflation concerns, and what makes a credit union's value proposition stand out against big national banks.
Hall reflects on more than 35 years in financial services — including surviving four bank acquisitions — and offers candid advice to emerging leaders on the importance of community engagement. He was recently named a Junior Achievement Business Hall of Fame Laureate.
North Carolina Business Minds is supported by Elon University.