Every business has two core components: the front end—what your customers see—and the back end—what keeps everything running smoothly behind the scenes.

In today’s episode, we’re diving into the often-overlooked foundation of the back end: systems, processes, automation, fulfillment, inventory, customer service, and more. Whether you're scaling your store or just starting out, understanding the back end is critical to building a business that doesn’t fall apart under pressure.

We’ll break down how to structure your operations for efficiency, reduce costs, and prepare your brand for long-term, sustainable growth.

If you’ve been focusing only on sales and marketing—this is the episode that completes the picture.