Dot Org: How Nonprofits Tell Their Stories
For businesses and organizations with a purpose-driven mission, telling their own story can feel daunting. Dot Org is the podcast that helps nonprofit leaders master the foundations, techniques, and effectiveness of storytelling.
It's hosted by Matt Pearl, a nationally award-winning broadcast journalist who now runs Pearl Impact Media, providing meaningful, memorable video storytelling for nonprofits and purpose-driven businesses.
Dot Org: How Nonprofits Tell Their Stories
EP 13: infusing your brand into your storytelling, with Ana Maria Páramo
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I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.
This interview is not only going to be insightful for you; it’s a personal one for me. In fall 2025 I produced an impact video for Community Farmers Markets in Atlanta. It was a true pleasure, because I’ve been going to their different markets for years. Working on their video, I was so impressed with CFM’s approach, in a few ways that I think will be illuminating for your organization: (1) having a brand and brand strategy that informs your storytelling goals; and (2) trusting your community with the challenges you face. My guest is Ana Maria Páramo, co-executive director and creative director of Community Farmers Markets.