Dot Org: How Nonprofits Tell Their Stories
For businesses and organizations with a purpose-driven mission, telling their own story can feel daunting. Dot Org is the podcast that helps nonprofit leaders master the foundations, techniques, and effectiveness of storytelling.
It's hosted by Matt Pearl, a nationally award-winning broadcast journalist who now runs Pearl Impact Media, providing meaningful, memorable video storytelling for nonprofits and purpose-driven businesses.
Dot Org: How Nonprofits Tell Their Stories
EP 15: Documentary storytelling for nonprofits, with Candice Jordan
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I was a broadcast journalist locally and nationally for 20 years. Now I run Pearl Impact Media. I help nonprofits and purpose-driven businesses raise money, raise awareness, and separate themselves from the rest through meaningful, memorable, and affordable video storytelling. That’s my mission. This podcast, DOT ORG, is an offshoot of that mission. Each episode I chat with a nonprofit leader with a defined, thoughtful, and successful approach to telling their organization’s story.
This is an episode I’ve been anticipating for months, because it’s about a project I haven’t really said much about publicly. But it’s a project that means so much to me, and it’s a project that I think could be of such great use for nonprofits nationwide looking to, quite simply, change the conversation.
I was approached early last year by Candice Jordan, the Chief Development Officer for Atlanta Habitat for Humanity. She was interested in video beyond the ample video they already do. She was looking for a project of major scope that would change the conversation around affordable housing and place homeownership in the center of that. The result is a 15-minute documentary called Rooted that is rolling out publicly this spring.
Jordan is my guest for this episode of DOT ORG.