The AI Price Tag: Why the Cost of AI Is Getting Out of Control

AI is transforming business at an unprecedented pace, but there’s a growing challenge many leaders didn’t see coming: the bill.

In this episode of the Exponential Growth Podcast, I sit down with returning guest Marcelo De Santis, executive coach, technology strategist, and host of the Tech Series, to explore the hidden costs of AI adoption. From exploding token consumption and AI agent expenses to governance challenges and budget overruns, they discuss why even the world's most sophisticated companies are struggling to control AI spending.

You'll learn:

•  Why AI costs are rising faster than many organizations expected 
•  How AI agents can dramatically increase technology spend 
•  The importance of governance, visibility, and AI financial management 
•  Strategies for reducing costs through model selection, routing, and optimization 
•  What boards, CEOs, CIOs, and CFOs should be asking right now 

As AI becomes embedded into every business process, understanding the economics behind it may be just as important as understanding the technology itself.

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