Coaching Culture with Ben Herring
Coaching Culture with Ben Herring is your weekly deep-dive into the often-overlooked “softer skills” of coaching—cultural innovation, communication, empathy, leadership, dealing with stress, and motivation. Each episode features candid conversations with the world’s top international rugby coaches, who share the personal stories and intangible insights behind their winning cultures, and too their biggest failures and learnings from them. This is where X’s and O’s meet heart and soul, empowering coaches at every level to foster authentic connections, inspire their teams, and elevate their own coaching craft. If you believe that the real gold in rugby lies beyond the scoreboard, Coaching Culture is the podcast for you.
Coaching Culture with Ben Herring
The Greatest Poem For Coaches to have in their Pocket
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The most dangerous trap for a coach is thinking leadership is a clean job. It isn’t. Rugby coaching lives in the arena: the training ground when energy is flat, the change room when emotions run high, and game day when every decision gets judged in real time. That’s why we come back to Theodore Roosevelt’s “The Man in the Arena,” a short piece of language that hits hardest when you need it most.
We listen to the poem and then pull out three takeaways built for coaches, captains, and anyone responsible for standards. First, team culture is built by action, not commentary. Posters and speeches don’t set the tone, what you walk past does. Second, mistakes are part of leadership. You will pick the wrong team sometimes. You will miss a moment. The question is whether you can own it, adjust, and keep showing up, because that response builds trust faster than perfection ever will.
Third, critics don’t carry consequences. Sideline noise, parent opinions, and social media “experts” can be loud, but they don’t hold the group together after a loss. We talk about staying anchored to the performance environment you can control: behaviors, clarity, relationships, and process. If you lead people under pressure, this one is for you. Subscribe, share it with a coach who needs the reminder, leave a review, and tell us: what does “being in the arena” look like in your world?
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Why This Poem Matters
SPEAKER_00Hey team, welcome to the Midweek Reflections. Today we're going to do something a little bit different. We're going to read a poem, a very famous poem, won by Theodore Roosevelt. And it's called The Man in the Arena. He delivered this on April 23rd, 1910. And it was part of a wider speech titled Citizen in a Republic. And it is famous because it comes from a former leader, reflecting on responsibility, action, and character after being the man in the arena, President Roosevelt. And I just know this is such a good piece for coaches, particularly. And it's great for sport, leadership, and coaching. And numerous people, Wayne Bennett being one of the most famous, who loves this poem because it's just something to reflect on and come back to all the time. And if you haven't heard it, I'm going to read it out shortly. In fact, I'm not going to read it out. I've got someone else to read it out for me. But it's not really about politics or war. It's it's something that every coach will recognise instantly. It's the difference between those who sit on the sidelines judging and those that step into the mess and lead. And in rugby, that's the arena is our environment, the training ground, the change room, game days, all of it. It's imperfect, it's emotional, and we're exposed. And it's that line for me in this poem that says the credit belongs to the man who is actually in the arena. And that's for coaches. And that is for us as coaches because because culture isn't built by words or those posters or just A2 bits of paper slung up on the wall. It's built by the people that's willing to show up, make decisions, get it wrong, adjust, and go again. So here is this famous poem by Theodore Roosevelt. And at the end of it, I'll give you my key three takeaways. Why it lands for us. Here it is.
Roosevelt Reads The Room
SPEAKER_01The poorest way to face life is to face it with a sneer. There are many men who feel a kind of twisted pride and cynicism. There are many who confine themselves to criticism of the way others do what they themselves dare not even attempt. There is no more unhealthy being, no man less worthy of respect, than he who either really holds or feigns to hold an attitude of sneering disbelief toward all that is great and lofty. Whether in achievement or in that noble effort which, even if it fails, comes to second achievement. It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs, who comes short again and again, because there is no effort without error and shortcoming. But who does actually strive to do the deeds? Who knows great enthusiasms, the great devotions, who spends himself in a worthy cause, who, at the best, knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.
The Line That Hits Hard
Culture Is Built By Action
Mistakes Are Part Of Leadership
Critics Do Not Carry Consequences
Final Wrap And Reminder
SPEAKER_00That's a powerful poem. I just love listening to it because it's it hits you at different times when you need it. When you need to hear that poem, words jump off the page of you. And you hear it and you go, yep, I can resonate with that. Now, here's my three takeaways for rugby coaches. Why this poem is a powerful one to have in your folded up in your wallet. Number one, it reminds us that culture is built by action, not commentary. Anyone can talk about this stuff. Anyone can talk standards, but very few rarely live them in that uncomfortable time, the stress, the mess, all that stuff. As a reminder that as a coach, what you walk past becomes your culture. What you reinforce becomes you and your identity. And your arena rewards your behavior, not your language or your poster on the wall. I love that. Number two, mistakes are part of leadership. They're not a sign of failure. Roosevelt celebrates that person who, quote, and comes short again and again. Now, in our rugby terms, you are gonna pick the wrong team at times. You're gonna say the wrong thing in a review, you're gonna miss a moment that actually mattered. But culture grows when players see a coach who can own it, who can adjust, who can then keep showing up. And that builds trust faster than perfection ever will. And number three, why that poem is powerful, is that critics don't carry consequences. Leaders do. He quotes the cold and timid souls, and that line is gold for coaches. There will always be all that stuff on the sidelines, that sideline noise. There's always going to be parent opinions or social media experts, but they don't pick the team. They don't feel the losses the way you do, they don't carry the group. Great coaches stay focused on the environment and the players and the process. Not all that other stuff. To wrap that up, that beautiful poem, culture isn't what we say in meetings. It is who we are when we are in the arena, under pressure with everyone watching. Until next week. Stay well.