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Creator Economy Live
Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether you’re an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you don’t miss every episode! Creator Economy Live is presented by the industry’s top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live!
Creator Economy Live
Inside the Rise of B2B Creators with Fiona Turko
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B2B influencer marketing is entering a new era—and Fiona Turko is right at the center of it. Now leading Creator Partnerships at Gamma after her standout work at Zapier, Fiona joins us to break down how B2B is borrowing from the B2C playbook, why now is the inflection point, and what brands are getting right (and wrong).
We also dig into Zapier’s Outpost event, what she’s building at Gamma, and the creators and companies pushing the space forward. Plus, we cover the latest headlines—from platform accountability and AI creator tools to major brand launches and shifting monetisation strategies.
If you’re thinking about the future of influencer marketing beyond B2C, this one’s worth your time.