The Wild West of Wellness Apps: Why We Need More Scientists in Tech with Dr. Eliane Boucher

In this episode of Deep Thoughts with Michelle Handy, I sit down with Dr. Eliane Boucher, a behavioral scientist and former academic who transitioned into the digital wellness space. Together, we uncover the murky waters of wellness apps, exposing the fine line between science-backed products and clever marketing. Eliane shares eye-opening examples of questionable practices, along with practical frameworks for building and evaluating ethical digital health products that deliver real value—not just empty promises.

Episode Highlights

• The rise of “science-washing” in wellness apps – what it looks like and why it’s dangerous
• How apps manipulate trust by using vague claims like “Harvard research-backed”
• The hidden cost of cutting corners in MVP development
• Key strategies for blending scientific rigor with the speed of tech development
• How to tell the difference between apps grounded in science versus apps that just say they are

Key Insights

• “Cortisol Detox”? – Eliane walks us through her experience uncovering a wellness app that made bold claims without measuring cortisol at all.
• Look Beyond the App Store – Why real product evaluation starts with researching the team, the science, and the fine print.
• Measure Twice, Cut Once – Why involving users early in the design process can prevent costly mistakes down the road.
• Think Like a Scientist, Act Like a Founder – How scientists can meet product teams halfway to drive evidence-based design without stalling innovation.

About Dr. Eliane Boucher
Dr. Eliane Boucher is a social psychologist turned industry scientist specializing in digital health and evidence generation. She previously led research initiatives at Happify Health, focusing on creating interventions that blend scientific integrity with user engagement. Eliane now consults for digital wellness companies, helping them navigate regulatory landscapes and build products that actually work.

Resources Mentioned

• The FTC’s Guide to Evaluating Health Product Claims – Federal Trade Commission
• Digital health development frameworks for MVPs – Bucher et al. (2024). “How to design equitable digital health tools: A narrative review of design tactics, case studies, and opportunities.” PLOS Digital Health

Connect with Dr. Eliane Boucher

• LinkedIn: Eliane Boucher 
• Consulting Inquiries: eliane.boucher@gmail.com

Get in Touch

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Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.