Behavioral Science Pioneer Matt Wallaert on The Hard Truth About Making Science Work in Business

In this episode, we dive deep into the evolution of applied behavioral science with Matt Wallaert, a pioneer who has spent nearly two decades bringing behavioral science from academic theory to practical application. From leading behavioral science teams at Microsoft and Clover Health to founding BeSci.io, Matt shares insights on creating scalable impact and nurturing the next generation of behavioral scientists.

Episode Highlights

• The early days of bringing behavioral science into industry
• How the field has evolved over the past two decades
• Common challenges and misconceptions about applied behavioral science
• Creating systemic change through behavioral interventions
• Guidance for aspiring behavioral scientists
• The importance of adding business value (i.e., profit margin value, return on investment) if you’re a behavioral scientist at a profit-making company

About Matt Wallaert

Matt has led behavioral science initiatives at major organizations including Microsoft, Clover Health, and LendingTree. He's the founder of BeSci.io, a consulting collective helping companies embed behavioral science across their organizations. His side projects focus on creating greater equity, including GetRaised, which has helped women earn over $3.6B in salary increases.

Resources Mentioned

• BeSci.Io - BeSci.io is a consultancy that embeds applied behavioral science within organizations across various sectors.
• Join the BeSci.io Slack Community
• Start at the End: How to Build Products That Create Change by Matt Wallaert
• A Simple Guide to Applied Behavioral Science - Resource on where Behavioral Science fits within businesses by Matt Wallaert
• Opposing Forces Theory -  by Matt Wallaert (i.e., “inhibiting pressures, promoting pressures”) 

Connect with Our Guest

• LinkedIn - Follow Matt's insights on behavioral science
• Website - Schedule office hours and learn more about Matt's work

Get in Touch

Have thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design.

Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.