You’re Probably Rolling Out AI Wrong—Sharon McCarthy Explains Why (and How to Fix It)

In this episode, we dive into the intersection of behavioral science, business transformation, and AI adoption with Sharon McCarthy—Wharton MBA, award-winning marketing executive, and behavioral science practitioner trained by Dr. Robert Cialdini.

Sharon brings decades of experience leading major brand turnarounds and integrating behavioral design into technology strategy. From reviving a mall-based photo studio chain acquired by Hallmark to designing an Edison Award–winning app, Sharon has made a career out of running toward the problems most businesses avoid.

We explore how behavioral science principles can accelerate AI adoption, why most digital initiatives fail due to human—not technical—barriers, and what the future of work looks like when empathy, storytelling, and fun are strategic advantages.

In This Episode, You’ll Learn:

• Why Sharon sees turnaround challenges as the “best board games” for lifelong learners
• How modeling fun sparked rapid culture change in a declining retail brand
• What most companies get wrong about AI deployment vs. true adoption
• The “Both Ends to the Middle” strategy for overcoming middle management resistance
• How diffusion of innovations theory explains successful tech rollout
• The hidden costs of shadow AI and how to bring it into the open
• Why human qualities like humor, empathy, and storytelling will matter more in the age of AI
• What leaders can do today to build trust, upskill teams, and retain talent amid uncertainty

Featured Guest: Sharon McCarthy
Sharon is a marketing transformation expert and behavioral science consultant helping organizations align human behavior with strategic tech initiatives. She’s worked with brands like Discovery Channel, Taco Bell, and Kraft, and now helps leaders bridge the behavioral gap in AI adoption.

Resources & Mentions:

• Diffusion of Innovations by Everett Rogers
• Crossing the Chasm by Geoffrey Moore
• Influence by Robert Cialdini
• Connect with Sharon: LinkedIn | https://www.sharonmccarthy.com/