MI PEOPLE
MI PEOPLE is a laid-back podcast about the people doing cool things in Michigan—from business owners and community builders to local characters you just need to meet. Hosted by Mike Lamentola of Michigan Media House, it’s part conversation, part inspiration, and never boring. No forced hustle talk. No awkward small talk. Just real chats with real people doing real things around here.
MI PEOPLE
#012 | Aaron Cole, App Developer & Entrepreneur – Grass Lake, MI
Aaron Cole is an entrepreneur and app developer from Grass Lake, Michigan. He recently launched "Together," a hyper-local gig economy app that connects neighbors with neighbors for tasks and services.
Aaron's journey began during a two-month trip to New Zealand and Australia with his family, where the pristine communities inspired him to create something that could bring that same community spirit to Michigan. What started as an idea for a recycling pickup service evolved into a comprehensive platform where people can post any task – from yard work to companionship – and connect with local workers who are passionate about those specific services.
In this episode, Aaron shares the challenges of launching a location-based app, the importance of building a worker base before going live, and his vision for creating meaningful work opportunities that go beyond traditional gig economy platforms like Uber or DoorDash.
⚡️ EPISODE HIGHLIGHTS
🌏 How a New Zealand trip sparked a Michigan business idea
📱 The 6-month journey from concept to live app
🤝 Building hyper-local community connections through work
💡 Why Aaron chose apps over websites for maximum reach
🎯 Strategic launch approach: workers first, then customers
💰 Creating fulfilling side income opportunities
📍 THIS EPISODE IS FOR
Entrepreneurs, app developers, gig economy workers, small business owners, and anyone interested in community-building through technology.
🔗 FOLLOW TOGETHER APP
🌐 mytogetherapp.com
🛠️ NEED VIDEO OR DIGITAL MARKETING HELP?
Michigan Media House helps local businesses grow with smart video content, automation tools, and creative strategy. Let's make your brand unforgettable.
🌐 https://mimediahouse.com