#84 - Mastering Healthcare Marketing: Internal vs External Strategies

In this episode, Zac Pandur and Ami Assigal unpack the evolving world of healthcare marketing and the ongoing debate between managing marketing internally or partnering with external agencies. From social media strategy and branding to compliance, analytics, and long-term practice growth, this episode provides a practical look into what actually works in modern healthcare marketing.

The discussion explores the strengths and limitations of both internal teams and outsourced marketing providers, including the importance of understanding your current position before investing heavily into campaigns or branding. Zac and Ami also discuss the growing role of analytics tools, the risks of poor marketing advice, and why authenticity and compliance remain critical in healthcare.

Whether you’re a practice owner, manager, or healthcare entrepreneur, this episode offers practical insight into building a sustainable and effective marketing strategy.

Key Discussion Points:
• Pros and cons of internal marketing teams
• Benefits and risks of external marketing agencies
• How to assess your current marketing performance
• Building an effective healthcare brand
• Compliance considerations in healthcare marketing

Resources Mentioned:
Google Analytics: https://analytics.google.com/
Meta Business Suite: https://business.facebook.com/
AHPRA: https://www.ahpra.gov.au/
TGA Guidelines for Alternative Medicine Marketing: https://www.tga.gov.au/