A Family Business

How to Win Listings Without Cutting Your Commission

Episode 68

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0:00 | 27:58

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In this episode, the hosts break down why lowering commission isn’t the key to winning listings. Instead, success comes from clearly communicating value, building confidence, and leading the client relationship with expertise. They share real-world analogies, practical strategies, and mindset shifts to help agents stand firm on their worth while still closing more deals.

🔑 Key Takeaways

  • Value > Price
    Sellers choose agents based on perceived value, trust, and results—not just commission rates. 
  • Confidence Wins Listings
    Agents who clearly communicate their expertise and process rarely face commission objections. 
  • Not Every Client Is a Fit
    If a seller only values the lowest price, they may not align with a full-service approach. 

🛠️ Practical Tips

  •  Start commission conversations with: “That’s a fair question…”
  •  Emphasize your process and results, not just services 
  •  Use data (comps, days on market) to support pricing strategy 
  •  Role-play objections to build confidence 


BOEYE Realtor Group

Buy Sell Build QC - Real Broker, LLC

Licensed to sell real estate in Iowa and Illinois

 

Website: https://www.bradboeye.com/

Email: familybiz@buysellbuildqc.com

Andrea and Brad: THEBOEYES@bradboeye.com

PT: ptboeye@bradboeye.com

 

Instagram:

Andrea and Brad: https://www.instagram.com/theboeyes/

PT: www.instagram.com/ptboeye/

 

Facebook:

Andrea and Brad: https://www.facebook.com/boeyebuysellbuild

PT: www.facebook.com/ptboeye

 

YouTube:

https://m.youtube.com/@quadcitiesrealestate