So What's Even Happening?

Post or Ghost? | Ep. 17 Social Media Burnout & the Business of Being Seen

Xiomara and Cortney Episode 17

Social media can be both a powerful tool and a source of burnout. In this episode, we get honest about our complicated relationship with content creation, visibility, and the pressure to perform. Are we posting for impact or for approval? We talk about mindful digital presence, managing visibility without losing yourself, and how to reclaim your time and energy while still showing up online.

Key Discussion Points:

  • The hidden costs of always being “on”
  • Burnout from constant content creation
  • When visibility starts to feel performative
  • Setting healthy social media boundaries
  • Redefining success online

Takeaways:

  • Being visible shouldn’t come at the cost of your peace.
  • Not every moment needs to be content.
  • Social media breaks are productive.
  • You can build a brand without broadcasting your entire life.


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