Science of a Profitable Practice
The Science of a Profitable Practice is your go-to show to help you read your clients’ cues, so you can create programs, services, and memberships they’re excited to join. Hosted by Alyssa Bellisario, a digital product strategist and founder of Yes Lab, this podcast is where you’ll finally get clarity on why your clients hesitate, ghost, or pull back and what you can do about it.
Every episode blends practical, psychology-backed strategies with real-life lessons I’ve learned helping health and wellness businesses generate over half a million in sales. This podcast gets straight to what works, where practical tips meet real-world stories, and where you'll have the clarity and confidence to build a profitable practice.
Subscribe now and join a growing community of health and wellness professionals who are building practices that attract, serve, and keep the right clients.
Science of a Profitable Practice
#2: Voice on the Rocks: How Steph Laffy Helps Brands Speak Their Truth
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What if your brand could connect with your audience in a way that feels so real, it’s like you’re speaking directly to them? That’s the magic of finding your true brand voice—and it’s exactly what we’re exploring on this week’s episode of Brilliant Ideas.
Join me as I chat with Steph Laffy, a creative copywriter and brand voice strategist who’s helping businesses transform their messaging into something truly authentic and unforgettable. Her unique Voice on the Rocks sessions uncover the heart of a brand, making it easier than ever to craft content that stands out and speaks your truth.
In this episode, Steph shares:
- How to uncover and refine your brand voice using linguistic analysis.
- Why authenticity and emotional connection are the secret ingredients to effective messaging.
- Practical steps to document audience feedback and embrace your natural communication style.
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