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Brilliant Ideas
If you’ve ever caught yourself thinking, “What if this idea could work?”—you’re in the right place.
This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into digital products people trust, understand, and feel excited to buy.
I’m your host, Alyssa Bellisario, Founder of Yes Lab, where I help service-based business owners create offers that feel clear and credible. I find the hidden gaps that are costing you clients—like unclear messaging, trust leaks, buyer psychology blind spots, and design issues, so your offers connect.
Tune in for practical insights on offer clarity, digital products, messaging, and smart strategies to grow without the overwhelm.
Whether you’re starting fresh or ready to rebuild an offer that isn’t working, you’ll find clear steps here to move forward with confidence.
Brilliant Ideas
#8: People Don't Buy Products, They Buy Results: How to Position Your Digital Product for Maximum Sales
Some digital products fly off virtual shelves while others gather dust. In this episode of Brilliant Ideas, we’re tackling the two biggest keys to creating a product that sells: knowing exactly who you’re speaking to and delivering outcomes they can’t resist.
I’ll share a simple but powerful strategy to define your ideal customer—down to their pain points, goals, and decision-making process. Plus, we’ll explore why people buy results, not products, and how to position your digital offer as the bridge between their struggles and their dream outcomes.
If you’ve ever felt stuck on how to create something that resonates and converts, this episode is packed with actionable insights to get you there. Tune in, take notes, and prepare to develop digital products that sell themselves!
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This podcast is produced, mixed, and edited by Cardinal Studio. For more
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