Avodah Talk w/ Matt Walton
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Avodah Talk w/ Matt Walton
Luis Barraza: Taking Risk in Business and Transforming Marketing
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In this conversation, Matt and Luis discuss the intricacies of marketing and branding, focusing on personal transformation, business strategies, and the importance of storytelling. They explore the journey from military service to entrepreneurship, emphasizing the significance of health, personal growth, and building a strong company culture. The discussion also delves into the evolving landscape of social media, the role of AI in marketing, and the necessity of emotional connection in branding. Ultimately, they highlight the importance of leadership, trust, and the power of community in achieving business success.
Introduction to Business and Ministry
Speaker 1What's up, guys? This is Matt with A Vota Talk or the Real Matt Walton. This is your hub for all things Kingdom, business, businesses, ministry, business strategy. My goal is to provide as much value, minute by minute, each podcast that you listen to. So let's get to it. What's up, guys? This is Matt with A Vota Talk, or at the Real Matt Walton, depending on how you found me, and I am excited about my guest today, which I will introduce here in a minute. But thank you, guys for joining us again.
Speaker 1I'm excited for today because we're going to be talking specific marketing and branding and we'll go off on some trails as well on some other topics, but I'm very excited about that and I just want to encourage everybody that man, I have been waking up early, eating right, exercising, for about nine months now and waking up about 4.30, sometimes 4.45 in the morning Sometimes I get up a little bit earlier always run at least two miles. I get about 15 miles in a week and then I eat the animal-based lifestyle, the animal-based diet, so meat like raw dairy fruit, all that kind of stuff, and it completely cleared up my brain fog, gave me energy through the roof and it helped me be more present with my daughter and just helped me operate at like my top level at all times. So that's for somebody out there. I know I always start these with that and that is to hopefully encourage you, because before that I couldn't have cared less about my body, couldn't care less about my health. I was 220 pounds, I'm 160 pounds. Now I'm working on putting on more weight. I went to an event last Thursday it was a John Maxwell event and I saw a bunch of people in there I hadn't seen in a year and not a single one of them recognized me. And so somebody needs to hear that Go, get away, get back into the lab, get back into the mental lab and become the version of you that you know, that you're capable of, and nobody will recognize you in six months if you lock in and get after it. So hopefully that encourages you, but let's get into it.
Speaker 1This is Luis Barraza Barraza. Yep, say that right, and his business is Galindo. Is it Galindo Media? Galindo Media, okay, you're welcome, man, Thanks, thanks for having me. Yeah, grateful, you're here, man.
Speaker 1Me and Luis. We met at a. It's a Founders League. It was a pickleball league and for business owners, investors, founders, and me and Luis met the very first day and one of the things that I really met the very first day and one of the things that I really I mean I just thought was awesome, was how cool you thought my product was and how we use our business and the impact and all that kind of stuff, because a lot of times I can tell people and just kind of okay, cool, kind of keep moving. So when you have somebody that aligns on that because I know you're doing a lot of similar things and so I'm excited to get into some of that today Luis is a father, a husband, he's an army vet, a business owner and an investor and a pilot and, by the way, he's got two kids Two kids and you've got one on the way June, november 23rd.
Speaker 1Okay, that's awesome.
Speaker 2Little girl, yeah, little girl. First little girl.
Speaker 1Okay, man, congratulations. So let's jump right into it. Cool, I want to talk about what you're doing. We'll get into like strategy and all this stuff here in a minute. I don't want to necessarily talk too much about, like here's how I grew up, yeah, but like, where are you at now? What are you working on? How did you come about with galindo media start that just bring me up to date. For the last few years.
Speaker 2Okay, I guess we'll start where. I've only been in Vegas three and a half years three and a half years for I guess coming up on four years. But I moved to Vegas as I was getting out of the army so didn't want to go back to California, for obvious reasons. And then Vegas seemed like a good fit. I lived here as a kid for like a year, literally just like kindergarten to like first grade, and then my wife had lived here as a kid. So we're like, okay, like let's move back to vegas. It's, it's a, it's a hour flight from anywhere we need to get to in california, because I have family in la, she has family in sacramento, so so we landed in vegas and then I had been doing the e-commerce thing while I was in the military, so then I was like, okay, let me just go all in on that. My wife's obviously in the real estate space, but kind of the whole Josh thing kind of happened too, so I'll get into that.
Speaker 2But started, started operating that business in the first two years. First year was great, because the last three years was still in the army and that's where that's why I got out of the army. I was having a lot of success online. So then I was like, okay, let me get out of the army and continue this thing in Vegas. Obviously, I didn't know what was next, but I knew that I wanted to get. I knew that nobody knew me in Vegas. I had no. I got here with not knowing a soul. So I was like, okay, let me just get into these networks. So I paid to join some masterminds and whatnot. And then I met this guy named Sean Bob. Sean Bob invited me to his Christmas party. Christmas party, I met Josh Galindo. Josh Galindo and me kind of hit it off there. We started playing pickleball together at Lifetime. We figured out we worked well together and I was like, okay, this guy seems to, and I'm obviously I was being selfish, but not in a bad way. I was like, let me use this guy, but I want to. I want him to benefit as well. So I was like so I essentially put together a whole pitch deck on what I wanted to do and I was like, hey bro, we don't know each other that well, but you seem like you got it figured out in Vegas.
Speaker 2I'm a young kid I was 28 at the time and I was like let me do this with your name. With your permission, let me leverage your brand that you've spent a decade, two decades on here in Vegas, and then I'll build the business, operate it. You just let me borrow your name. He gives me a yes, which I was not prepared for. I was just like we'll see, I'll shoot my shot. He said let's do it. And I was like Whoa. So next thing, you know, I'm like all right.
Luis's Journey to Galindo Media
Speaker 2So I started actually doing the work. I shut down that business, like I told you um, and I'm giving you like a 30,000 foot view. There's a lot of more intricacies, but, uh, within a two months I'm now at his office full time, he's and stuff in there. We because you know everybody has wi-fi now. So we ripped all that out and we turned a closet into my first office at that building and it was kind of an ego hit right.
Speaker 2I went from having roughly 15,000 square feet and feeling like the fucking big guy when I walk into the to the my space, like all these I, you know I had eight guys working for me. I go from all that to working out of an office like a closet. So my ego took a big hit, especially because everybody which I still am having an issue with now. Everybody just treated me like almost like a high-level employee for Josh and I was like no motherfuckers get this right, partners, you know. So I was. So now people are starting to understand. But you you have to look at it from an outside perspective is I, was this big shot that is working out of a closet Like it doesn't? It didn't go in alignment, but again, long story short, from the two off from that little closet, we ended up in three offices and now we're finally moving in next month into our own space and I really feel like without Josh's brand, we wouldn't have been able to bootstrap this business, cause that's the cool part we have no debt.
Speaker 2You know, we're probably doing six, six figures to 150 a month in revenue. Um, and it's just cool to see it all come to fruition off of just an idea and literally me putting together a presentation on Canva yeah, that's awesome. Uh, they got to give credit to Josh. You know he's. He's introduced me to a lot of his network and it's been cool. It's just been like seeing that somebody can see the hunger and grit in a young kid has been cool. But yeah, that's the 30,000 foot view. There's a lot I can get into, but that's kind of like the super zoomed out version.
Speaker 1So what did you have to do to get to where you're at now? I know there has to be some personal things that you're working on to get to where you're at now. I know there has to be some personal things that you're working on to get to where you're at right now. So you know, because I don't see you're not a slob, yep, I just say you weren't one. I know I was one before but what? Are the those things that you're doing?
Speaker 2So I can touch into a couple of things. I actually liked how you started this um saying you know you lost a bunch of weight animal based Because, funny enough, right before Founders League. The first day of Founders League was the day I came off of my 30-day water fast. So I was pushing 240 pounds. I'm sitting right around 200 now, but it was the first week of Founders League that I broke the fast and I was like so I had just finished a 30-day fast because I was kind of getting, I was kind of becoming a slob. I was you know the excuse of like I was focused on the business, I wasn't focused on myself and blah, blah, blah, Um, but I lost 40 pounds during that 30 day water fast. I didn't eat for 30 days and you know it was kind of like a spiritual thing for me. Like I wanted to just prove. I'm going to backtrack a little bit more. The reason I did the fast was that was the. The day before I started that 30 day water fast was the day I found out I was having a little girl or a little, a new baby. I didn't know it was a girl yet. Yeah, um, so I was like, let me prove that I can still do things that I don't want to do, that are hard, because I was like I was becoming a slob. I was like walking around overweight and I'm supposed to be in alignment with Josh and his people, and like there wasn't an alignment, like I was like this slob, you know. So I did that 30 day water fast and then I really feel like the beginning of that founders league goes like all right, I'm gonna be more active. That's why I signed up for the league again, gonna be more active, gonna start working out, and really, since the beginning of that league, I've I've maintained the weight I'm. I'm building more muscle now and so my weight's kind of staying the same. But that was like the beginning really. So, like that, take care of yourself, take care of your body, and everything has been in alignment since then. The moment that I started taking care of myself, all the puzzle pieces started almost like connecting. The space is opening up, Like the universe is like telling me all right, you needed to do that first before your next, your next step is ready. But I think even then it starts way back in like 2015.
Speaker 2I was a bartender in Sacramento and I was, like you know kind of going through the motions, you know just waking up, taking a couple shots, going to work and you know being buzzed all day, because that was the life I was. I was crushing it, I was making like great money at the time but it was all going back to the bars and I remember it was like kind of like I make you know, if you, if we get to know me, I make to get out of this environment. So I was like I don't have, I can't stay here. Like all these, all of my my friends at the time are doing the same shit I'm doing. So I was like what do I do? And at the time I was dating my wife and we had only been dating for like eight months and I'm like I think I need to join the military.
Speaker 2So I literally that day go to the recruiter's office and I was and I was always been a smart kid. I was like, hey, I want to sign up, but I need to do it like now, Like I don't, I don't want to be able to change my mind. So I signed up for the military no-transcript military marriages and I was a hundred percent super will, like at that point I was ready for her to like leave me and just I have to go build myself and start over. Essentially, she's like okay, let's do it, and I'm like whoa, so we fly to vegas. Before we lived here labor day, weekend. So we're about to hit her.
Speaker 1Uh, seven seven or eight year anniversary this september.
Speaker 2First, yeah, and she's like and we get married, or her parents are pissed. You know, my parents are pissed, but we do it, we get married. And then, uh, six months after that, she we're living in georgia completely. After that, she we're living in georgia. Completely different life like we're like in georgia. How old are you at this?
Speaker 1point 24 okay you're in the military, you're already in the military. Face out of georgia, oh yeah okay, augusta, georgia.
Speaker 2Okay, terrible at telling stories. So let's correct. If you fall off, please stop. Please stop me. So we're in georgia and it's just a completely different life.
Speaker 2Like I was used to waking up, taking shots, going to the bar lexi, my wife shows up to the bar while I'm bartending, I make her some drinks, whatever, from that to like essentially a nine to five in the military, and then you know, cooking dinner and slow days, going to bed at like 8 pm, like I was like this is a big shift. It was a very different, but we got at that point. We kind of truthfully, that's when we got to learn what to do, how to act. You know, like not being the guy in charge, I hated all of it. So, essentially, I started Googling how do I make money online? And that's what led me to e-commerce and that whole brand and the whole e-commerce business and all that. So, while I was in the military, um, I started making all this online money and you got to keep in mind the military as a new guy. You're not making any money. I'm making like $2,500 a month, three grand a month, like it's like nothing, and like the e-commerce business skyrockets, takes off. I'm making, you know at the time, 10 to 20K a month in profit. And I'm like, whoa, what I'm doing online is paying me like three or four times what the military is paying me, you know. So at that point I'm like, okay, how do I get out? So I only ended up doing three year, a three year contract, but I get out of the army and then that's when the Vegas thing starts.
Speaker 2But I think it all started with having a split second decision saying I need to get out of this environment and I need to go, and then everything led to where I'm at. But it was a. It was a decision I made in like literally probably two minutes, and I think a lot of my life has been those decisions, because a lot of people say you should really think about what you're doing and like, I just feel like when I know, and sometimes you go in the wrong direction and I've made the wrong decisions, but I don't know if it's serving me or if it's not serving me. But I know that if I don't make quick decisions, sometimes it ends up biting me in the butt. But quick decisions and taking action have led me to everything, everything that I'm doing.
Speaker 1Dude, that's awesome. That's what, like what I hear is you know you were called and you had something in you that was like dude, you're capable so much more you know than being at the bar, than working at the bar, than starting and drinking early Cause. I felt the same exact thing when I was running around doing all the things that I was doing. It's like I knew that got to call me to something far greater than what I was currently doing, and it just took making a decision and then starting to change everything. It's like there's a guy that's like, if you're going this way and you want to go this way, all you have to do is turn, Like it's so simple, it's so complicated, but that's literally all you have to do and just start doing the things you mentioned.
Speaker 1One thing about doing some hard things and that's one of the things that I talked to all my guys about is is, especially in the morning time, waking up and doing hard things, because that does something to our mentality when we wake up.
Speaker 1We don't want to wake up.
Speaker 1We immediately have to like start battling that in our minds. If you're like me and I'm like, I'm immediately battling it in my mind, but then you, you jump up, you do what you know you need to do, and then and then your next thing, you know you're running around the neighborhood, nobody else is up with you, but you're doing that with your daughter in mind, with your kids in mind, with your future in mind, with all your people in mind, knowing that, like, if I don't do that, then I am the ceiling to my business, and it just creates this ceiling that nobody can grow past. But if I'm constantly growing, it gets into this law of the lid that John Maxwell talks about, where just imagine a jar that has a lid that just opens up and when you're constantly growing, it's that lid that doesn't contain the items that are within it. And so that's what we do as leaders focus on our growth, because that takes the lid off of all of our people and allows for them to grow and grow into their full potential.
Speaker 2Have you ever heard the?
Speaker 1I don't know that, I can't quote it exactly, but it's like you as a leader your dreams have to be big enough to fit your yes, your team's dreams in dude dude. I talked dude, oh yeah was. My wife repeated that the other day because I was um, that's what I always tell people is dream big enough that your dreams, that everybody else's dreams, fit inside 100, so that like ecosystem about. That's that right there like literally everybody's dreams and visions can fit inside of that.
Speaker 1Yeah, you know yeah yeah, I'm all about that man, all right. So I want to get into um, just some like. I want to talk about your business model. I know so you do media, events, branding let's start from a high level, then I want to get pretty close. But I want to talk about what. What does that business model look like? How, how do you get clients? And then we'll go from there.
Physical Transformation and Personal Growth
Speaker 2Yeah. So I guess where I start our business model. I would say 80% of it is on a retainer model, so small and starting to go towards bigger business. A lot of smaller businesses where we started our retainers are anywhere from 3 to 10K a month, depending what you need, and we're probably sitting around 30. Honestly, it fluctuates so much. Let's just say 20 to 40 clients a month, so again. And then we do a lot of a la carte stuff which is event coverage and just media production, corporate interviews, all that jazz. But yeah, I mean it's based on retainer model and then it's all based. It's primarily social media. Right now we're starting to like get into the ad space and the website space, so we have an in-house developer, all that good stuff.
Speaker 2But it started with because I'm not the smartest guy. The funniest part is I started a company where I'm not a product expert, right. So and I did that for a reason I was like let me prove again, prove hard things, let me prove that I can do up my sleeves and go do the dirty work. The good and bad part now is when things break. I can't do that now in this business because I'm not. I barely know how to turn on the camera. So I have to be able to build a good team, like I have to find the right people, I have to go and build correctly and I have to work on the business versus in the business.
Speaker 2And now I'm not even able to work in the business, which is it's a blessing and a curse, because when things break, I can't go in and fix things. I have to find the right people, I have to build correctly and yeah, um, but yeah, that's kind of the. The business model is like I just I decided to build a business where I'm not the product expert, um, but I have the right people in place and uh, it's based off a retainer model and then the, the way we're acquiring clients is through organic. Really, I would say 50 of our clients are referral based, so our clients love the service and they'll bring us. You know their clients and then just straight up ads and cold outbound reaching. You know it's. It's just old school stuff.
Speaker 1it's nothing like networking, all that kind of stuff. Obviously networking, I saw. I saw one of your ads the other day, I think I saw it yesterday. Um that's, is that new?
Speaker 2I think there's a few new ads we're running right now. We're trying to okay. We truthfully we paused taking new clients the last two months just because of the new space there's a lot of, so maybe you're seeing one of the new ad campaigns yeah, yeah, yeah, okay, are you?
Speaker 1are you pursuing certain revenue like hey, if y'all three million and below, that's who we're pursuing, or have you?
Speaker 2we more, more, have like a minimum, like just because, truthfully, again with working with Josh, our initial goal for the company was to target a lot of realtors and we realized a lot of realtors 90% of realtors don't actually do any business. It's like the top 10% of realtors do all the business. So we're like, okay, this is a small market, even though there's thousands of agents. Most of them can't even afford our service. So we had to pivot and obviously with the Galindo name, I thought that that was going to be our clientele was realtors in the real estate space.
Speaker 2But that didn't happen. So we had to, you know, pivot and target businesses that we normally they just qualify themselves if they, if they can't, if they're not doing at least half a million dollars a year in revenue. But we do have like a sub offer where we're like look, you can't afford a service, but we're going to offer you into our community where we're going to have weekly calls and help you get to the point where you can't afford us and that's all being rolled out. Um, and we, we, we. It's essentially Josh led and me led, where Josh is essentially giving free business advice. So we're kind of creating a platform for Josh to be like a business coach, and then the goal is develop these businesses to where they can come and afford our offer.
Speaker 1Okay, so, yeah, okay, are you. So what is your framework? Whenever you get a client, or whenever you I would just say it's a lead when you start talking to them, how do you go through the process before they actually sign up with you and use your services? Like what is that?
Speaker 2process. Yeah, so with the ad, if you saw it, there's normally like an intake form and we have a few different ad campaigns. One's like let's just generate leads, like volume wise, and then the one's like very qualified leads, because we're still testing that, like obviously your cost per lead on like the more qualified campaign, where it's like 20 questions, like if somebody is going to go through that they're probably more qualified than the guy that's just going to submit phone and email. So that's so the questions there. I mean phone and email, so that's so. The question is there. I mean they're pretty generic questions, but it's just more about qualifying them, which is, again, revenue. How many employees do you have? Like where are you based out of? Is it a retail location? Is it an online business? All the all that stuff. But then once they're qualified and they decide they they hop on a call with miladin. You might have.
Speaker 2Did you meet miladin? He came, one found out, okay, one one founders, uh, but they're hoping on a column line. He's like our COO and our sales guy, really, and then he'll just kind of go through them and see what their goals are and whatnot. And this is where we've had to. You know, if we're not in alignment with the brand, then a lot of times we're in a position now where we choose to not work with everybody. Yeah, just because, again with our space, there's a lot of guys that want to come in and shoot a course and start selling something that's not legitimate, whatever, um, but yeah, so I mean I would say that that's how we qualify them and then we do a whole onboarding process where we figure out again their goal, their brand, everything and see if it's in alignment. I don't know if that's answering your question. Yeah, no, no doubt so I um man.
Speaker 1Have you ever heard of, uh, roy williams? Do you know who roy williams is?
Speaker 2of ads.
Speaker 1Yeah, yeah, yeah, he's like. Him and Dan Kennedy are probably two of the biggest in my world biggest legends when it comes to marketing and media. When you go through, it's interesting to hear different approaches. You know it's like different things work for different people. But his approach is you pay. You can go in and pay him 10 grand to go sit at the table across from him and learn everything from him. You can go and pay them. There's other packages that they have where they do these what they call big idea days.
Speaker 1So, let's just say you're looking to you're not in the space that you're in and you're looking to do that. What they'll do and looking to bring on somebody to your team that would do your marketing, branding, whatever it is that y'all agree to. What they're going to do is they're going to have you fly out to them. They do a what they call a big idea day, where you literally spend 12, 14 hours with them, whiteboarding, going through everything. They ask questions, make sure your expectations are aligned, all of that. Then from there they, you come back and, if you choose, they give you their pitch and everything on what their costs are and everything. Then, if you choose to work with them and bring them on board, then they'll come and they'll do an Uncovery Day where they come and they uncover everything about your business and learn that they need to learn. And they're going through their whole slew of everything, working towards whatever services that you're utilizing them for.
Speaker 1So it's more of like a business consulting firm than a marketing agency, but they do, but they have partners, so they have over, almost over, I think it's over a hundred partners across the country. So they go in and they would say, okay, well, you need you know whatever it is. So they they, they hear your vision here, what you, what it is that you need. And then you're like, well, I need a branding guy, I need a marketing guy, I need to add guy. And then you go and they form a team of those specific experts, or I need to add copy guy or whoever it is, and then that's your team. So you have a guy, an expert, for each one of those areas right there and, um, and they're they're like I'm talking extremely, extremely qualified guys that have done, um, hundreds of millions or representing billions of dollars worth of revenue, companies that are doing that much in revenue every single month.
Speaker 1So it's just different. It's like when I was going through the process of different marketing companies, the majority of marketing companies all do it the same and they're going to figure out from you, tell you what they offer, and then you want to use us or not. And so the thing that I really was impressed with them was they just took that to another level and we're like, yeah, okay, we can do this, let's uncover more about you, let's do a big idea day. Oh, and, by the way, everything that you need, I've got people for that and we can form a form, a team for that. So, and then they do. There's different price models too, you know, because you can go in and pay minimal, you know, and pay something very, very minimal at front depends on your revenue. But like they'll do, they do where you up until so they'll. I don't care if you're doing two and a half million dollars today. They start at zero, and when you get up to a million dollars in revenue is when they get paid more.
Speaker 1Let's just say if you don't grow, they don't grow, which I do. I love that. So many media companies are like do you pay me five grand, seven grand, whatever it is, for their services which to do your thing right, not talking bad to do whatever it is that you do, but the? But they grow with, with, with you, and so you pay a minimum upfront cost and and then you just pay that monthly, that monthly cost right there. But what they do is then they'll go back, they'll, they'll take my strategy, vision, everything, and then they'll go in and they'll just apply that to you know their full strategy that then they come back and pitch and then they've negotiated billions of dollars worth of like ad, tv ad, whatever it is you know. And so then they don't take a cut on those ads, which is another thing you know, because most people are going to take cuts on most companies, cuts whenever you go to radio or TV, and so they don't. They don't do any of that and in fact it will go directly through the company.
Speaker 1They'll negotiate it, but then you pay the media companies, you don't pay them. So but then, like, if you start out in your above 3 million in revenue, then they'll work to get you. So they'll start at zero and then they'll go. Your fee will be a little bit more monthly, a little bit more upfront, all that kind of stuff, but then they'll, their fee will increase at the 3 million revenue mark and it like, if you grow a hundred percent, they get paid. A hundred percent more, you know, and you go 12%, they get paid. If you get a decrease, they get a decrease. You know what I mean. So it's like there's more to it, a little bit more to it, but I really, I really respect that kind of approach. You know what I mean. What are your thoughts on that?
Speaker 2the funny part is like we we have a, I feel as if I have a pretty big vision for the company, cause my goal is to get to the point where we're we're more taking equity positions in company.
Speaker 2We're kind of become an acquisitions company. I don't know how far away that is, because I'd like to at some point offer that. It's just hard to do that right now at such a small scale, especially cause we bootstrapped this thing. We started this thing with literally like three grand. But what do you mean by it? So equity, so like yeah, so essentially like, if I see a business that I really believe in, like, hey, we're gonna do everything for free, essentially for X percentage of the business, and if we don't grow, we can have like some sort of clause We've talked about it already where it's like, look, if in six months to a year or two years, whatever that framework, that framework looks like, then we'll just walk away, you know, but obviously at that point we can be more picky and I have real revenue and like a infrastructure that can support my team without making any revenue. So it's like I feel like to get to that point where we have a little bit more room to grow. You know, we're, we're just starting off.
What Makes Good Content and Why
Speaker 2I told you, I think, while we're walking up here, I feel like my true beginning of this business is literally next month. Like it's been a loading screen up until now, like you know like, yeah, it's been a loading screen, like it's been. It's been like reinvesting all of the money back into the business to get to this point. But now I feel like in the next year like a lot's going to change and like a lot of pivoting is going to change. Where I think I don't think we're going to become an acquisitions company where we can go in and be your fractional CMO and if you don't grow, we don't grow. And that's the only client we do that for which is funny is Josh, right, Because Josh is our partner in the company, so he doesn't pay us for media services. We get a percentage of growth within Galindo Group and then Galindo, his brand, personal branding for coaching and whatnot, so that's the only company we can technically do that with.
Speaker 1Dude, I love that man. Yeah, that, like another thing, is obviously paid more if the company, as the company, performs more. Yep, and another idea is a percent on the sale of the business. So it's like you know, if they choose to sell the business, then you get a 1%, 2%, 3%, whatever that is, and so you're not actually getting equity, but you're getting a percent on that sale, you know, and then you get a 1%, 2%, 3%, whatever that is, and so you're not actually getting equity, but you're getting a percent on that sale, and then you can negotiate clauses in there. If it doesn't sell at this time, we get X amount of dollars or whatever.
Speaker 1Because my thing is, as a company that will, as marketing services is I love that idea because one of these days I'll buy you out. I'll go in and buy you out. You know what I mean. If we, if we, if we come to that agreement and and and it's a 1% agreement and you're being paid, you know, 1500 bucks a month or three grand a month or whatever it is, but we're increasing by thousands of percent, you're going to eventually get checks for 30, 40, $50,000 a month. Yeah, then whenever I sell the business, let's just say I sell for that a hundred million dollar mark that I am pursuing right now. That's a big million dollar check right there. I can go in there and just pay that off on day one.
Speaker 1So my my thing, from my side of things, I'll either buy you out or buy into every company that believed in me and my company. Does that make sense? They'll buy out or buy into. So that's cool. Yeah, I love that, cause there's so much, there's so much to do there, like there's so many plays there for your scale and like just your growth. What is you? I'm going off with an ad I saw yesterday from you. Ok, because you one of the things I loved it, by the way because you're like your content sucks and I'm like, yeah, no, I love that. Yeah, then why? What? Let me ask a different way what makes good content and why?
Speaker 2Let me ask in a different way what makes good content? Well, that's a loaded question, because it changes every week, every month, every day. And you don't want to say the simple answer of like oh, you just got to follow trends, because that's what every marketing agency is going to say. It's like, oh, you just got to get views, you got to go viral. That's what they all say. And it's like I think it depends on the business. And that's where we have to like figure out, like what is your goal as a business and your content can suck for you but not suck for another business.
Speaker 2Yeah, so, for example, we have like a big dental company that's our client, and at the beginning they were like, hey, like we're not getting any views, we're not getting like a you know, any sort of like return. And then, all of a sudden, two or three months in, with the same amount of views, nothing's changed. Like their, their sales have like doubled. And then they're like you know, it's, it's brand recognition, it's just trust, the same, it's not about the views, it's people that are already finding you through other mediums, because it's it's about brand um, brand loyalty. I guess the way to say it is like it's just, um, becoming the expert in your space. Cause now the people, even though you're only getting a thousand views a video, whatever it is, hypothetically those are way more qualified leads because it's such a niche down. You know you're talking to your audience, so they're there.
Speaker 2Um, what this client sells is um mouth replacement. So, like they'll do arches that you know, if you're essentially like very high level dentures, they're not normal dentures. They do very like their cheapest products 60 to 80 K. Oh, wow, uh, for the for full mouth restoration. Yeah. So their clientele think about it is all in their fifties to eighties. You know they're all older people. So they, at the beginning their content sucked because they're talking, they're doing all the trends they're doing. Like at the beginning their content sucked because they're talking, they're doing all the trends. They're doing like, oh, we're doing these funny trends. I'm like, yeah, and that's going to go to. Like people in their twenties and thirties Like, you have to understand what your content goal is. So with their content it started getting more boring talking head stuff Like, hey, this is why you should pick this versus this, and it's very boring and their views plummeted but their sales grew. So it's like and then with other Is that just because of quality? You think I wouldn't even call it quality.
Speaker 2I think it's the messaging Okay, Like, and that's another thing. It's like.
Speaker 2A lot of times these agencies are like we're going to edit your videos and they're going to be so fancy and we're going to do all these designs and graphics. It's all about messaging Like because their messaging just it got fixed. Essentially they were messaging the wrong people, which you still gotta have a little bit of that virality. So you do the trends, but you make sure that a lot of your content is just educational, if that's the goal to educate the consumer, and think about it. There's no 50 to 80 year olds scrolling on TikTok and Instagram. So why are you making these trendy videos? Just to get more followers on your freaking Instagram? You don't care about followers. You want money. You know, you want leads. So I think people's content sucks because they're creating the content with no purpose. They're creating the content in search of views, virality and shares and more followers, which is the wrong goal. So people's content sucks because they don't know why they're making the content.
Speaker 1Yeah, no, I love it. What do you think about each platform? Different approach on each platform. So when I look at like Instagram as an example, it's a commercial basically, you know, so it should be a commercial. Now you're going to see a complete revamp in every single social platform that I have in the next couple of months, and including radio website, all of that kind of going to the next level. You get to a point where you're doing a strategy and they're like, okay, the strategy is way outdated, now it's time to go to the next level on the strategy.
Speaker 1So one of those things is using is right now we're on Instagram, facebook, tiktok, youtube, and it's saying, okay, I don't need to be on all of those, I only need to be on one, maybe two of those. And I'm actually going to change where YouTube is geared towards gaining trust and a lot more long form content and then post maybe twice a month maybe, um, and then you can always do shorts and all that. I'm really do you agree? It's kind of where I'm going. And then instagram commercial. You know, kind of develop that trust, continue to develop that trust. Maybe throw out some educational but really, really high quality looking.
Speaker 1Yeah, not so much with the graphics. We've done graphics before and we actually got more views. Is this accurate? Got more views on no graphics and all of that than having all of that stuff. So do you agree with that? Is there a different approach for each platform? When I look at the very beginning of my time with marketing and after I bought this business, it was yeah, let's tell the story about the product and how the business is used and let's just share that across social media. Now it's like YouTube has a strategy, instagram has a strategy. So if I decide to go shoot a video on how big my pools are, to show how many people are in there, and I bring in an editor or videographer to record that, I have all of my guys jumping in. Yeah, I'm going to get 15 other pieces of content, a hundred percent For that.
Speaker 2So what are you hearing that? So one of the things we tell a lot of our clients is like and we're actually pivoting Cause I think this was more accurate a year ago, two years ago is we we like to do? Like the shotgun approach was like hey, look, at the beginning we're going to try a few different pillars and then we're going to kind of see what grabs what platforms like your and it's. I don't like it because I feel like it's it's uh, what's the word clouding the platform a little bit. Because now you see these big channels with so many subscribers on youtube but I'm like, are they here for the long form or the short form? Like it's so confusing. But so we're kind of trying to stay away from YouTube shorts a little bit, even though we know there's an opportunity there if you do it correctly.
Speaker 2But 100 percent, every platform should be treated differently. But I would say at the beginning because a lot of people get overwhelmed with that it's like just make. I always say, pick one, pick one to start and then just use that content for the other platforms. It's probably not going to be catered to that platform, but it's a start and then, as you grow, you can start catering to that platform. The worst thing is just to be completely irrelevant on one platform, because even if you have one good video on a specific platform, you can drive it to the right platform. You can just you know they all cross collaborate. Now On YouTube, you can have links to your Instagram, your TikTok and vice versa. But we 100% agree that every platform should be catered differently, but don't let that stop you from just getting into them. Like I always say, just focus on one until you've mastered one, and then you can grow.
Speaker 1And then even you're focusing on one, but you're still doing that shotgun method where you're still posting on a bunch of yeah, just kind of like what we're doing, but again it's outdated. We're about to change that whole strategy. Yeah, focus on, go from four platforms down to two to three platforms and then really hyper-focus. So whenever I'm strategizing over, let's shoot this style of video, we're going to do this length and this style and this script for YouTube and then we're going to pull this short from it and we can post that on Instagram because it aligns with the vision from Instagram Is that kind of similar A hundred percent.
Speaker 2Yeah, it's like, I would say, with YouTube. Obviously, it's one thing that and this is where this is our theory, we may be wrong we're like, like Instagram is a lot more like right now. What we're seeing is like a lot less edited. The raw stuff's doing really well if you're entertaining entertaining but it's a lot more reality TV show clips, like you know, like day in the life stuff, pov, whatever, all that stuff's doing well where you're talking about your business with YouTube, with the long form, people just want to be educated. Nobody's going to watch. You know there is some, some creators that have big platforms but like nobody's going to watch long YouTube videos at least the ones that create real leads and value to just be entertained. They want to be educated in some way or another. Versus like Instagram, it's it's it's just entertainment. So it's like there's different goals within platforms, we think.
Speaker 1What are you looking at? What is your biggest metrics that you're looking at on social media and I know it probably varies platform to platform, but is it duration that people are actually staying on there, how long they're watching, how many views? What are you looking at?
Speaker 2Biggest thing right now for Instagram shares. Shares. It's important, especially with our, with our clients, and that's when you know, when you're on a trendy video, right, you're going to get shares, cause the funniest part is, everything gets recycled which we don't like. Like, you see one trend next thing. You know you've seen the freaking kid lately Like, yeah, everybody's doing that. Yes, you get views, but it's like okay, great, are those qualified views? Are those qualified people that you even want to see your product?
Speaker 1Dude, so sorry to cut you off. Yeah, Do you avoid those. So let's talk Instagram. Do you avoid those altogether and say and this may come down to strategy, yeah, yeah, but it's like, if the strategy is what I just described like commercial style content, do you then supplement with some filler content that would be more trendy style content to get reels in or to get views in? Is that?
Speaker 2Yeah, I would say it just has to be a right balance because, like you do want those views right? Because if a million people see it, you're bound to have some people in there that are qualified. But you don't want to only do that trend. You still want to have content that's educational on your platform, or else people are not just going to scroll you and just watch trends, like they'd rather just scroll their for you page and watch trends. But there's a lot of social media managers now that they just go and do all the trends with their, with their clients, which is great for views and maybe even followers, but mostly views. Most people aren't going to convert to followers from that, but you're still not educating your, your ideal client. So it's a mix where we usually say 80, 20, it's like 20%. Mess around, have some fun, let's do some trends.
Speaker 280% should be educational. It should be like what, why should you work with me? Who who is Matt? Who's Luis? Just tell? Like even personal stories, like educating people, whatever. It should be a lot more educational than entertaining for your friends. Again, for YouTube it's like I think almost flip where it's like 80, like a 80% educational, 20% entertainment. Okay, so that's our theory and for us it's worked so far, especially for our, our dental client. I like them Cause they're like a perfect example of like their views plummeted but their, their sales like doubled. It's like that goes to show. It's like cause you weren't educating your client, you're entertaining them.
Speaker 1You know what do you think for a product-based business? Where have you seen the best channel to be at to get the most qualified leads? Have you experienced that yet?
Speaker 2I would say it probably depends on the price point of High ticket. High ticket probably YouTube Okay, Probably YouTube, yeah. And you want to go into YouTube and do a long-form video about the process of the product and then, you know, make it entertaining too. But, like for, I'm just thinking about your pool business.
Speaker 2It'd be cool to go to an airbnb and shoot the video there yeah you know like versus like in the warehouse, because people want to see the pretty. You know like. That's where we're struggling, even with josh's brand, because josh is uh, it's real estate, right. So with his high ticket product of houses it's not as flashy because he's in that mid, he's in the mid price point for homes. He specializes in in houses from 400 to 800,000, which in Vegas is like pretty mid versus like all these great, these big creators on YouTube that are in real estate. They're all selling the premium luxury products and it's just not our niche but so it gets hard to sell it on online. But with you I think it could be super entertaining because people, oh, container pool, that seems interesting. I know I've for sure watched videos of container pools just because it was entertaining. It was on my page. So I think it depends on the product, but 100% YouTube for high ticket, Like you have to low ticket. I would say like even super low ticket.
Speaker 2Tiktok, TikTok shops has been. We have one client who they don't have, like per se, a specific product they manufacture, but they're like a drop shipper and they'll find little five to $10 products and you can set them up on your TikTok page where we can go and create a little video for them and they get freaking tons of sales at five to $10, five to $10 products. You know, back in the day we had one guy this was before I was in the space I had a friend who was selling fidget spinners. Remember those things? Oh yeah, yeah, Dude made millions off of fidget spinners on TikTok and Instagram. But Instagram shops kind of failed. But it was supposed to roll out. It just never did very well. But TikTok shops low ticket, Um. And then Instagram. They have products on there but we haven't seen anybody do really well there in terms of like, selling, merch and whatnot. But YouTube for sure. Okay, yeah.
Speaker 1Awesome, yeah, there's some. There's like so many, so much content that I'm about to get into shows like day in the life content of the guys back in the back actually my days but also integrating the all my fellows back in the back, um, highlighting their stories already do like story highlights of the guys, um, but really showing them in their element, working back there. More of of of that you know what I mean. So not just so much interview B roll, but like interview hey, here he is doing the job. It'll be educational, there'll be a multi-purpose behind that, but it'll be shot as like a reality show.
Speaker 1And then there, then I'm going to I'm going to more than likely do a few episodes, see what kind of traction that gains, with the goal of getting qualified leads. The goal isn't necessarily get big followers and all of that, it's just getting qualified leads. And then the followers would be a precursor to that Precursor, if that's the right way to use that and then do a backyard transformations. So do like full videos, like we'll get drone shots of the 18 wheelers going down the mountain yeah, that'd be cool Getting to the location, and then we'll do a full backyard transformation.
Speaker 2The biggest thing with YouTube, though, is the video can be super great. Just make sure the packaging is correct. Okay, which is like title thumbnail. Like sometimes the greatest video won't do well just because you have one wrong word in the title. You know, like even again going back to Josh and a couple of our clients like we've launched a video it was like reality type show and we changed one word in the title and and the video has already been out for three days and we're like it's just not getting the traction. We know it's a good video. What's going on? We changed something in the title, we changed the thumbnail. Boom, the freaking video explodes, wow. So it's not always just make sure you're packed packaging on YouTube. I would say it's 50% of the work.
Speaker 1So, dude, going off of that, would you recommend doing multiple posts for just about every post and split testing them.
Speaker 2Yes and no, because then you're contaminating your data, because if it's the same video packaged differently, youtube's going to know, because YouTube's algorithm is transcribing the videos because they have the caption I got you. It's like hey, he posted this video twice, yeah, and you're packaging it differently. But the cool thing is now YouTube is letting you split test thumbnails, which is cool. So now you can upload three thumbnails on YouTube. They haven't rolled out the titles. They say they're going to roll out titles, which we're waiting for. I think that's going to be a game changer when, right now, though, the thumbnail you're seeing on a.
Speaker 2Mr video, same video, different thumbnail. Because they're letting you, they're letting you split test three right now and that's been a game changer for us. Like, since we did that, like we saw our views like go up by 40 on on certain clients. We started split testing video, uh, thumbnails, because the thumbnail is the first thing the guy, the client sees, or the, the viewer sees. They don't even look at the title, they look at the title, they look at the thumbnail and then title what goes into a good thumbnail. That, again, that's where I think it's going to be industry specific.
Speaker 1Is it a bunch of graphics and maybe some small verbiage? It's emotion.
Speaker 2Like if you had to, if it was one word, it's emotion. Like you have to spark an emotion, Like you can't just be like everybody. The old thumbnails, it's like pointing, pointing at the title or like thumbs up, it's like great but, and they used to have a lot of wording and like text on the thumbnail. Now again, like you want to look at these big creators who are entertaining, but how do you make that for if it's business like, how do you make it entertaining for business? It's like you know not, it's not words on the thing, it's just driving emotion, whether it's your face you know shooting 100 photos with different emotions on your face and putting that but it's really going to be like what is the goal of that video?
Social Media Strategy and Platform Specifics
Speaker 1yeah, but, it's spark emotion use ai to generate images, or yes, and?
Speaker 2no, ai's uh change is is obviously changing every day. We were using ai, but we use ai more for the foundation and then after that you got to tweak it. But ai is getting to the point where you can damn near use it on its own, which is kind of scary for, like, I know a lot of guys, graphic designers who their whole business was, oh, I'm a thumbnail designer. Yeah, I was like well, your job just got took. Yeah, because now you can literally sketch there's a, there's a couple of different ones, but you can like, sketch an idea of your thumbnail and just be like hey, here's a photo of me, here's the background, here's the idea, make me a thumbnail and it, like sp, spits out a perfect thumbnail.
Speaker 2Mr beast just got a lot of backlash actually because he was promoting some ai thumbnail maker and obviously his audience is a lot of creators, so his creators are like and a lot of. He essentially got backlash hey, you're hurting the industry, like you're costing us jobs now. So he had to go in and be like I think what I think is a fake apology, but you can never know. You know he essentially went in and apologized hey guys, I actually really like working with thumbnail designers. They have more creativity than AI and blah blah, and I'm like I think that's just his way of covering his ass, but that goes to show that if he was promoting it, there was some belief behind it.
Speaker 1Yeah.
Speaker 2Like you know and you, but you have to be careful with with promoting it right now because with when you're at that level, cause you can kind of piss off the wrong people. I gotcha yeah.
Speaker 1That's what like for me. Thumbnails, you talk about emotion and some of the ones that, like I click on are those that do just that. Man, like I think, for me and my product. It's like it's showing like an awesome pool with a house in the background, maybe some kids jumping in or whatever. The purpose of that video is, um, cause I know when I'm watching like Christian content or if I'm watching like a preacher or something like that, that's coming on, he's talking about maybe like like the demonic realm or something like that, and he has some images that portray that immediately it sparks some sparks and emotion and then I click on that video. You know what about titles? Are you like emotion? Orjis? Like using exclamation points? Like what?
Speaker 2is the best title. That's where you just be paying attention to keywords on YouTube, and there's like a couple tools. One of 10 is like a software that we use for YouTube analytics YouTube Buddy but there's like a lot of where it's like you can.
Speaker 2nowadays it's kind of becoming irrelevant, but it's still relevant right now, where now YouTube is transcribing your video right and they can the algorithm can go and pull the keywords or whatever, but it used to be that you just have to pick the right keywords and it's like, for example, that video with with Josh right, the one that I told you we like, we changed a few things and it skyrocketed. The original title was, like you know, day in the life of Las Vegas real estate investor, and then episode one, blah, blah, blah. All we did was day in the life of real estate millionaire. That little change skyrocketed. The video, same audience, same everything. And it's just like you have to.
Speaker 2Kind of that's where you do have to become a little click baity, but don't, don't fake it. You still have to be real. Like the millionaire thing is obviously real, but like you have to just go and research the keywords with with one of 10, you can see the keywords that are a key word. You know, quote, unquote, trending which you want to see if those keywords can tie to your video. If they don't, don't use them, because then you're going to, you're going to accidentally get somebody who clicks on your video and they only watch it for five seconds and then they hop off and then that hurts your video. So you don't want to lie, but you just want to see what keywords are going to tie best to your video.
Speaker 1Okay, yeah, your video. Okay yeah, are you hooking at the very beginning, within the first minute or so, and then, and then so are you showing the end, like anything? You're maybe you're representing a restaurant and you're doing a video on this dish. Are you showing the dish and then doing the video?
Speaker 2yeah, you always want to kind of show the, tell them why they should stick around around to the end, right, like, like I think it was like six months ago ai was. Ai has been a trend topic for the last um, um, like year. Yeah, you know, year and a half like really trending. But one of the things you know and everybody's we stopped doing this because everybody's doing it now. But you know, when you start a video, it's like hey, we're going to give you five different ways to use ai, blah, blah.
Speaker 2Number five is the most important, so make sure you stick around for that, and people would still stick around and you would see the view times get affected. But, yes, you want to just tell them what's at the end and why it's worth staying. I wouldn't necessarily show the whole picture at the end, but tell them why they should stay to the end. And the ones that do stay are going to be the ones that are most qualified. Because, again, I don't think none of us care about how many views our videos get, about how many views our videos get.
Speaker 1We want leads.
Speaker 2You know, we want people who are qualified for our product and a lot. And that's where I think the industry has manipulated, like the desire of even the consumer, cause the consumer doesn't want, the business owner doesn't know what they want. They all want views and followers and trends. It's like why? Why Like?
Speaker 2it doesn't make any sense. It's like it's so frustrating because, unfortunately, we get judged, my business gets judged. I'm like, oh, these are their clients and they're not even getting that many views. I'm like, well, is the goal views? Seriously Ask them how their business is.
Speaker 1Yeah, how was it since I started working with you? How have things increased?
Speaker 2We're looking at revenue that increased, so I want to pivot just a little bit Sorry if I sometimes, I like, am answering a question and then I have another thought and my brain goes there in my brain. You're in the right place, ok, we rabbit?
Speaker 1hole all the time. Yeah, yeah, yeah, you're good. So so one of the things that I'm doing right now is like looking at marketing as a whole from TV, radio, mailers, organic SEO website those, for me, everything we're talking about, so that's a lot. Paperper-click are y'all do y'all do that. Is that something that y'all do?
Speaker 2run ads, and yeah, we do internally for a few clients. Like I said, 80 of our business is content, 20 we're starting to like. Here's my thing with the business I don't want to scale, and this is maybe I'm a young guy and I'm still learning. I don't like the idea of scaling vertically in this model because content is hard to keep client. Our average turn is six months to a year. Right, because people, a lot of people, don't see the ROI because oh well, you know, wait, say that one more time People don't. It's hard to like convey ROI with content because they don't know that the sales are directly coming from us. You know, and some business owners get it. They're like well, since we started doing this, the revenue's grown. We can't really track it because we will have tracking links and whatnot, but a lot of the times nowadays people are smart. You know they're going to land on your Instagram, they're going to see your stuff, they like it, they're going to go Google you, they. So I think that the best way to keep these clients long-term is to start scaling horizontally, which is like okay, now that we've mastered the content, now we can start running into.
Speaker 2I would say for like 30 to 40% of our clients. We're running their ads now at least meta ads, not necessarily a Google Google. We're only doing it for two clients, but again, we're very picky with who we're doing it. We're doing it for a dermatology clinic in Mexico city and then we're doing it for the dental clinic. So, like we're very specific on who we're willing to run PPC for, because, again, we don't even do PPC for Josh because real estate leads are so expensive. Where it's like Josh, you have a big enough brand, where you don't really need a PPC, let's just focus on your branding and your let's. Let's do PPC, but for Glindo, for your keywords that you own and the branding that you own, not real estate, because a freaking lead on Google right now for real estate it's like upwards of $400 to $1,000 per lead and you're looking at what One out of 10 leads to close. You're looking at $10,000 to close maybe a $20,000 to $30,000 deal. That's not the greatest return. It's terrible. It's just a very so industry specific. We'll do it, yeah.
Speaker 1Dude, I lived that man. It was costing me $6,000 to acquire a client doing PPC, so it was a little bit over $6,000, but I got away from that because it was just so much and the return wasn't there. Whereas when I had two websites and they were both branded with my brands and both of them the second website was like number one or number two on Google because it'd been around for a while Schema scores were up. It did everything it should do. Then, because of that, my website was branded the same and just increased in SEO because people were seeing that, not knowing if that was legit or not, so they would research my company, land on my website, so it just helped my scores when I got rid of that side of the things. My my personal website is still performing very, very well and sending me very qualified leads. So it's just interesting because I think PPC is. I don't think it'll ever go away, but I like I'm not as excited about that as I used to be and it takes forever for me, for me personally.
Speaker 1I can go run some ads right now and then in maybe four months. I can go run some ads right now and then in maybe four months I can start to see somewhat of a return. But again, dude, you're six, eight, ten thousand dollars to acquire a client on there and you're paying a ton per click. So your budget is getting eaten up immediately.
Speaker 2Yeah and again. But going back to AI, I don't even use Google anymore. Like you know, google was like the, where you go for information, like you want to go and google find an article. Now my brain goes straight to chat, like I go talk to chat, gbt. And here's a scary part which you know open ai is starting to test. Open ai, the company. They're starting to test advertising in chat. So I'm like, okay, that's gonna get dirty and I'm like you might have to pay for a monthly subscription. I don't know, I pay for pro right but, like for the free chat users, they're starting to test advertising. We've already seen people talking about it. So now OpenAI is becoming the Google right, because which is good for people who are still older demographic, because they're still going to Google and searching for a company.
Speaker 2But we were looking for a glass company in Vegas. You know cause? We're going to do a lot of glass at the new space. I didn't go to Google, I said hey, and because now chat has this deep research mode, I was like, hey, find me the top five companies in the zip code that do glass, blah, blah, and then give me the pros and cons of whatever you know. You have to prompt it very specifically and that's how I found the company we're going to work with. So it's like Ppc and google they're still obviously, they're still relevant, but, like I think, we're so early into the ai world that we don't even realize that ai is going to be the become become the new advertising platform yeah so I, the moment that they roll out advertising for ai excuse me, I cuss a lot.
Speaker 2The moment that that gets rolled out, I'm already like we need to be on that. Yeah, like is, if chat is going to start advertising me, great, you know that you're. That's where you just got to get to, where the, the audience is, before the audience is there, and then you're gonna it's all, it's all. Uh, what is it called, was it? What year was it? It was before I got into business. But, like, if you were early to facebook ads, you were crushing it right now. Be early to fucking ai advertising because the they're they're so cheap right now that they have to make their money advertising. That's what. That's how all these companies make their money advertising. So I think that what's going to happen is Google PPC is going to get cheaper, but that's because there's going to be less results, because people are going to be using chat and AI and the AI platforms are going to be advertising. There'll be a little sponsor thing because of legality, so you'll know that it's an advertisement will start to be less of a thing.
Speaker 2Yep, we literally were talking to an SEO guy yesterday. He's our in-house guy. He wasn't at. No, he did come to one game at Founders Camilo. She probably didn't meet him, but we were like, dude, like SEO is like yes, it's still relevant, but we see it slowly dwindling away just because of AI, unfortunately, fortunately.
Speaker 1However you want to look at it, I think if you place your business correctly, you'll be fine obviously Like what I see is I agree, I'm seeing that, I'm hearing that as well, but I think that your SEO is important right now.
Speaker 1Your Google, my Business is super important right now and the content on social media is super important right now. And then, like, how you're represented on Bing is super important because that's where, with the deep research the AI is being, is pulling from. And then, like, right now, I Google I did the same thing with my company. You know we were top three, that was listed, but then I searched different prompt and I wasn't on there. And so I'm like okay, so you start strategizing on how we can utilize what we currently have, knowing that probably SEO is going to get overlooked here eventually, but it can be a tool that can get us right now on AI, you know, and literally on the top results for chat, gpt. And then by the time you're on top results, then everybody starts to figure it out. Then you start playing the new game that's at play and then kind of leave that old game behind 100%.
Speaker 2That's where it's like we were. But even Google, like because we're using AI for, like, blog writing. You know blog writing and you know blog writing and you know now Google is not like they're really good at picking up what is AI and what's not. So now it's like it's so good, like it's insane Cause, like we were, I would say, six months ago, ai for blog. We had essentially automated blog posting, hidden backlinks, blah, blah, all the jazz. It's not even working anymore. Now it's like okay, now we've got to go in and manually do all of it again because it's just recognizing that it's AI and now the SEO is not as optimized.
Speaker 1Yeah, do you? Do you recommend I'm pivoting again but do you recommend multiple? Let's just say you sell a product to. Let's take my product as an example. I sell to homeowners, but I also sell to, like I sell to, niche demographics. So like short-term rental people and homeowners, let's talk about those two. Would you have two websites one geared, both branded, towards you, one geared towards each of those audiences, with funnels? Obviously you're going to funnel them through. That is going to ultimately well, they're not going to funnel through to the main website, they're going to stay on that website, but all the information will be geared towards them. Or having one website dropdowns, different pages for your different demographics?
Speaker 2See, that's funny, cause I'm having. I'm having that battle with myself right now with a new space Cause we think cause with the it's almost like a new business because with our new space it's going to be like studio rental, you know, like red king studios, like this. So we're like shit, like are people going to get confused because we're targeting right now as a, as a marketing agency, we're targeting businesses and trying to film remotely and this and that. But with our new offer, or side-by-side offer, we're going to have this new offer. So we're like do we do Glendo studios and Glendo media, two different websites, or do we do Glendo media with a dropdown that's podcast production and this and that?
Equity, Leadership and Building Teams
Speaker 2So truthfully, I don't know the answer to that, but I think, from my guts been telling me, I think you keep one powerful brand, but but at the cause, at the end of the day, if you're driving the traffic to the website, you can figure, you can tell, you can tell them to land on the landing page. It's for them. But that's where my gut's telling me, especially with with cause I'm dealing, dealing with the same dilemma right now where our offer is about to be kind of I keep using the word contaminated, I don't know if that's the right word, but it's a different offer. It's like it's a, it's essentially like a site. It's like I said, we're scaling horizontally and now we're starting to have different audiences, and I don't want to confuse our original audience. Yeah, so it it's hard, but my gut is telling me, and this is what Josh told me too, with his brands keep it. One powerful brand.
Speaker 1Okay, yeah. It's really good to know. I am because I'm kind of on the fence on it, you know. Yeah, the way that I probably will go about it is because this is we have different businesses and different kind of products and I'm going to, more than likely, try two to three different websites. I'll do it. I'll let you know the data. Yeah, yeah.
Speaker 2We'll see how that works.
Speaker 1Yeah, because I'm going to have one geared towards short-term rentals, one geared towards homeowners, and I may even have one geared towards contractors. That's still something that I'm going to do. But are they going to be the same, like it'll be underneath my umbrella, contain your pools, but I don't know if it will be. That's still up in the air, right? So will I go in and do maybe like short-term rental and and rename that and obviously have a whole brand around that, yeah, or will it be the same brand? I don't know yet.
Speaker 2I don't know yet because that's because that's where, again, seo gets into play, right. And then that's where it's like I don't want to make. Okay, my brain's going. We were thinking about doing a rename for glendo media and we still are thinking about it. But you know, with seo, a lot of these other marketing agencies in vegas are like, oh, las vegas studios, las vegas marketing agency, because seo it helped. But we're like, okay, are we going to lean more into the brand? Because I was like, because you know, when you're talking about putting together a different website, I would try it out STR pools, whatever, and then one that's like not geared towards them, and then see if the SEO helps. Because we think it does, but we think it's also temporary. So we're like I think it will, it would benefit us in the short term, not the long term. I got you, so we were, so I think we're going to be which is the first time I'm saying this on camera we want to honor Josh, wants to honor my name on the company. So I think we're going to just try it. We're going to.
Speaker 2We essentially have two iterations that we're going to do. We're going to just do Galindo Barraza, which is GB Media Cause. Then it kind of takes away from Galindo, because I think Galindo's name has done everything it can to get us to this point. Now it's like can we sink or swim on our own Cause? I don't want to keep piggybacking off of his brand. It's not dishonoring him, it's just now we're together because it's truthfully. I get treated a lot as like a high level employee versus the owner because it's Josh's name on the company, which I've never had an ego play with it. Josh is like look man, we're going to be doing this new space. Let's try this If it doesn't work from our names, and go and do what you just said and try a generic name that's like a marketing agency or whatever, like something that has nothing to do with our names, but we're going to try it in iterations now at the same time.
Speaker 1Yeah, Okay, that's fascinating man. Yeah, Like I love it because it's like a lot of it is is we go off of what we know has worked in the past for others, we apply it to ourselves, we look at the data and then we make it work for ourselves and everything is changing. So we're always having to go to the next level. It's such a such an integral part of any business. You know, like mine, like I, it's not my business, but it's a. It is my business, it's a huge part of my business and without it, this thing doesn't do what what it does. So what about? I want to go down to like ad copy and all of that I mean, and then we'll start to wrap up. Yeah, yeah, so do you have ad copywriters? I know you mentioned a second ago about using ChatGPT for some of that stuff. What's your approach?
Speaker 2Yeah, I mean. So I'm not the expert here, but I'll explain it from the way I understand it, because I'd have to have my guy answer that question for you. But we do have a copywriter. She actually was working for Ryan Pineda before.
Speaker 1Yeah, you know who Pineda is. Oh, yeah.
Speaker 2Yeah, and she was working for Grant Cardone before. She was working for Ryan Pineda. So she's helping us with our ad copy freelance. So she's not in-house, she essentially freelances. So we'll give her our ideas with chat. So I'm like, hey, this is what need to have her fully in-house. Yet and she's so good that now everybody's trying to like scoop her where like she was working full-time for Pineda and Cardone before that where she's. I think she's seeing that she has leverage now, because when you're good at copy and again we don't know how long copy is going to be important for with AI, but right now it's still relevant. So she's essentially like a proofreading our copy that we are generating with AI, and then she's going in and fixing it that way and then Milos will handle that the whole. He'll IDA with chat and our in-house team, get her in for a new client or a meeting and then go that way.
Speaker 1That's what we're doing now. Okay, so how? So you know how I use my business. You know how I use my business for hiring the guys that are in prison and on the streets, so how important. When you talk about brand, I guess this is a very broad question. But is that the brand or is that a piece of the brand? What makes up a brand? And then, how do you tell that story? How do you approach that?
Speaker 2I remember we talked about that at founders league because I I remember like, why are you talking about that online? And you said you are slightly, but in my head I feel like that's how you lead the division. I think that'd be from an outside perspective. I thought it was cool as hell. Like I was very like what? Like that's so cool, slight side, tangent.
Speaker 2I took a little bit of a, which it backfired, but I took a little bit of that, like I want to help somebody. So we actually had a this is a side story and we'll get back to that I took in this guy and I gave him a place to live condo Like one of my condos that was sitting empty uh, hooked him up. He kept making the wrong decision, wrong decision, wrong decision. Long story short, I had to fire him and now he's still living in my condo. But so maybe this is a question that I want to spend back on.
Speaker 2You is like, how do you know when somebody is actually going to change? Because I feel like I tried to help somebody and it bit me in the ass and it hurt the business and blah, blah. But to kind of answer your question, I would say you, I would want to lead with that. Like, have testimonials of the guys. This is working at container pools has changed my life. Boom, like that's the hook. Why, what the hell working at a pool company change your life? What do you mean? They do this, this and that. Oh, that's cool. And then people who align with your values are probably, even if they weren't gonna buy a pool, they might want to buy a pool, you know whatever, just to support the vision or whatever. But I think, lead with that, because it's it's just a cool story.
Speaker 1Dude, I'm with you. Like I started, that was kind of a uh in addition to the approach this year was to start to highlight their stories. And it's about to shift another time because I still I want to highlight their stories from a different angle. So much sitting down talking. That'll still be incorporated into it, but it'll be a little bit different approach. Yeah, but I think you know, for me it's like it's it's when you go to my website now there's very little about pools, you know, and I did that intentionally.
Speaker 1And now I'm about to have my website completely redone again. There's going to be more about pools. I'm going to take them on their journey. All still, while this is like top, top of mind, you know, with with how I business, because what I noticed when I was before I had the well, the very beginning, whenever I got here, whenever I bought this business, I was doing all the sales and doing everything. Now my wife will handle the bulk of the sales and I'll come in and kind of close them and we'll piggyback. What I noticed is when I tell the story with somebody on the phone, the conversion rates go way up.
Speaker 1Because if I can sit here on the phone and tell you everything on a discovery call you need to know, and then I can say, hey, are you cool with me telling you about, like, who you're buying from, just give me 45 seconds and I tell them and then that helps them know, like, and trust me just a little bit more.
Speaker 2So how much, how helpful would it be if they knew the story before they got here.
Speaker 1Dude amen.
Speaker 2Seriously, that's where it's like okay, yeah, I mean, that was, that's it. It's like how do you tell the story before they get here and they're already pre-qualified before they walk in the door and your, your closings go, your, your conversion rate just skyrocket.
Speaker 1Yeah.
Speaker 2Yeah, it's hard to tell the story, though.
Speaker 1Yeah, yeah, yeah, yeah, yeah I mean there's a crazy with it, you know. But if you don't have a budget or the budget's very minimal, then you kind of work with what you got. Yeah, like to answer your question. Like one of the things that I do up here is like how how you know is so with the guys that I hire, I have to have military style structure. First off is how I live my life. Then I have to so I emulate or I implement that here. Then I have to have programs in place for them to run through that help me monitor their growth. So what that means is when you come on, whenever I hire somebody that comes on.
Speaker 1Let's just say, I have a ministry where we go to university in Twain every Tuesday partnered with World Vision partnered, like we go and preach the gospel, pass out food, do all that kind of stuff. And sometimes I meet people that look for jobs and I've hired a guy that I've actually met out doing that kind of stuff. So what I learned in that is I didn't have a training program for them to run through. So when he came on he was doing the jobs, doing some of the stuff, but he was doing less and less and less and less, and then he stopped aligning with certain things we were doing here bringing drugs into the workplace, all of that. So obviously that's an immediate, you know, got to let you go. But I don't just, I don't just let them go. I look for help for them. If they want help, I will help you find help. Um, and if you're looking to get help, I promise you I do this all the time with my guys Like I'll get them into a rehab or something like that. So to sum that up, I bring in guys, no matter who they are, where they come from, worst of the worst, dirtiest of the dirtiest they can come in. They'll run through the training program. As long as they meet the requirements laid out in the training program, then I will invest in them more. So during the training program I invest in their hourly or salary, which then is hourly pay. That's it. And then at the end of that 75 day period the training period assuming they align and all of that, I then will technically really hire them. They'll come on, I will invest welding carts, uniforms, everything into them. Then they start this journey of a six-month journey where, if they go through this six-month journey well, they will then be invited to a Dream Chaser accountability program. That's a nine-month program that walks alongside them to help them accomplish their goals.
Speaker 1So it's what are your personal, professional and financial goals? And let's figure out those for one, three, five and seven years. And then let me tell you how you're going to accomplish all these things. And so I walked them through that for months and then to see them. So you constantly set things up. It's like you measure the things that you expect. I line out my expectations. If they're not meeting those, then they already know at the very beginning that we have to move ways. So it's about how you start out. What programs do you have in place, how are you measuring it? And then, if they're not aligning with that, then it's time to move. What percentage?
Speaker 2of that first, before you invest in them outside of an hourly wage fall out.
Speaker 1I would say I would say, out of my latest hires, two of the six, so two of the six, fell out. They had the skills, they were far more skilled than actually the majority of guys back there, but we didn't align on a number of values that were at place. So, like for me to decrease that it's because I have a very, I have like a high retention. I don't my guys don't turn over. Like when I get guys and they run through these things, dude, they love being here and they stay on. I'm blessed for that. But when I what I've learned is how I hire, so I go through certain things. So like, literally, if I'm hiring you and we're across and I start singing and you get annoyed by that, we're not. I'll sing happy, all saying happy birthday, happy birthday. And like see how you respond, dude. And if you don't respond well, like yeah, responded right there.
Speaker 2don't like all right, we're gonna we're fine, you know what they were. See, I can't even like comprehend, like how else would somebody respond like what the hell is this guy doing?
Speaker 1yeah, like yeah, who's this guy? But yeah, offended by it, don't really say anything, or they're coming to the office. I'm like, okay, we're gonna have a hard time acting hard time acting, because I guess I completely did it wrong.
Speaker 2You know you mean well, but I took this guy in. He didn't have anything and I was like all right, let's go buy you clothes, let's go buy you this. He told me he was having baby mama issues and I'm like look, I'm going to hook you up, I'm going to set you up in this condo, this and that. And he took a mile type thing and, uh, bit me in the butt. Long story short, you know I had to fire him but I just felt like I was, I didn't have the structure, I just had like I just kept giving him versus like making him earn it, I guess. And yeah, I just bit me in the butt and I'm like but I feel like he genuinely was a good guy. He just kept making the wrong decisions and I think it's because I I lack an actual structure. I was just trying to help somebody, versus like giving him the opportunity to help themselves.
Speaker 1It's such a big thing because guys like you, like you got a massive heart and then, without that structure, same thing we do massive heart to help these guys without that structure. So, like the way that I tie that is a lot of people. So there's a study, there's a true study that was done on kids and on playground, and so they had a fence set up around the playground and those kids who they were running, playing in the playground, putting their hands to the fence, all that stuff, literally. The next day they took the fence down. Those kids didn't leave the middle of that playground, they stayed huddled up in the middle of the playground.
Speaker 1So what that showed me was boundaries provide the freedom. So I'll tie this to scripture, because most people are like dude, I have to live within these laws. Dude, this is where freedom lies. Right, whenever you live within the rules and the laws that are laid out in scripture, so same thing in life. So that's the approach that I take with my guys.
Speaker 1Back there is yeah, you, dude, I want to help everybody.
Speaker 1I can't help everybody, so, but those that I can help, if you run through this program, well then you're going to be with me in 10 to 15 years.
Speaker 1And not only that. There's a good chance that you'll be a part owner, because a big goal of mine is to create at least five millionaires whenever I exit for a hundred million plus. That's a big goal of mine. So it's like, if you're, I plan on giving up percentages of my business to my top people and the guys that helped me get to that point, and that goes for everybody. I don't care if you came off the streets and you were hired and you were doing grunt work first and all of a sudden you elevate and now you're leading the shop and doing different things like that, but you have an opportunity to come on as an equity partner, as maybe a part owner or maybe you get a percentage of the sale, because what that does is that's going to align our values, and now you're going to move at the same pace that I am and as quickly as I can get other people moving at our pace whenever we're owners of the business and operating it the better.
Speaker 2That's so funny because like better. That's so funny Cause, like sometimes, founders get so irritated. I just feel like he's not. I feel like he's just not working as hard as me. Of course he's not. He doesn't own the thing. You got to give him a piece of the pie. So it's like you know, me and Josh are. You know, we're obviously equity partners. We, we started this thing and then we recently brought on Mladen, my COO, as an equity partner. We gave him a percentage and it's like you can just, night and day, they start treating it like it's their own.
Speaker 2So it's like you're going to get more out of them, and then that's going to grow the business, which makes your exit bigger, it's like, but a lot of people, a lot of founders, are so greedy with that equity, even though it's not worth anything right now. And then it's like well, have you ever heard the analogy? It's like would you ever rather? Or a slice of a watermelon.
Speaker 1Yeah.
Speaker 2You know, it's the same thing. It's like, dude, you make other people bigger, you're going to be bigger Seriously, yeah. But I've learned that recently, where I was like I don't want to give up percentage, yeah. And then I'm like, well, I guess he's going to work harder and 100% night and day.
Speaker 1Dude, we're like on the same page of that, because as quick as cause like I had to battle that too, because I'm like dude, this is my company and I'm the one that blah, blah, blah, blah, blah.
Speaker 1You know you start going through all those thoughts and the pride, the ego that comes with all that. And then you're like but the goal is to get to this point at this time here. So what's the fastest way that I can get there? And I know, for me it's surrounding myself with smarter people than me. For me it's giving up a percentage equities, percentage of the sale to certain people, bringing on hiring from top down instead of from bottom up. Now you have to hire bottom up, you know, at times to get work done, but hiring from top down, making sure that those you're hiring from top down are aligning and are the experts and make you feel dumb whenever you're around their presence because you're going to them.
Speaker 1Hey, it's kind of like the way you answered me earlier. I got to go to my guy, dude, I love that answer. Yeah, because a lot of business owners won't have the gall to say that because they want to know everything 100%. When somebody like me, I see right through that and I'm like dude, I know you don't know that. Yeah, why don't you just say you don't know that? But this person does you know? I don't know if you know this or not, but Henry Ford was being sued and he was going through a lawsuit. This is like way back in the day, yeah, and they were suing him. I'm going to butcher the story a little bit.
Learning to Trust and Closing Prayer
Speaker 1Okay, but for being dumb. Literally, they sued the guy for being dumb. So, as he was going through this whole thing, he was sitting in court and they were asking him dumb questions to get his response. And they asked like, do you know how many? I don't remember the exact question, but you know how many people got killed in battle? And he's like well, I don't know the exact data to answer that question, but I have heard, and I do know, that less people came home than went, and so they continue to press them, which is like a good response. They continue to press them.
Speaker 1And he said listen, I'm not going to continue to answer these questions, because when I am at my facility and you ask me a question that I don't know, I press this button here and I get Jim in and Jim knows the answer to that. So it's not about me knowing all the answers and me having the people on my bus that know all the answers. So he like shut the room down. At that point. That, right there, dude, expanded my mind. And now I'm like dude, yeah, well, let's go to Donovan, let's ask him. Let's go to Taylor, let's ask him.
Speaker 2Well, the funny part is I never heard that story, which is cool, but that was my whole premise with why I wanted to start this company. I was like I have no idea about any of this, like I just need to be a good builder and everything will happen. Like again, some of the questions that you asked, I'm giving you my pov, but like if I had my guys in here answering them, they'd be completely different answers. Yeah, so I might be wrong, but it's like and I and it truthfully bites me in the butt sometimes I, because of who I am, I'll, I'll go network and I'll say this, this, and that the company or the client sits down with my get, with my, with my guy, and they're like what the hell did you tell them? You know? So it's good and bad. So I think I have to obviously understand it to a to a to a to a basic level. But I'm definitely not the product expert like and I the the joke I always tell is like I barely know how to turn on the camera. Guys like, I'm not the guy to answer that question though I have to redirect a lot of it to my guys but but I did that at the beginning intentionally and again it's pros and cons.
Speaker 2I didn't want to be in the business. I was like because at the warehouse, when shit got ugly, the only person that the only people that suffered was my family, because I had to roll up my sleeves and do the dirty work, which meant I was working 12 to 16 hour days, yeah, and now I can't do that. At five o'clock my guys leave and I'm like I have to be a lot better about building the right team, because now my family gets to have me home at 5 30 and since that it has been that yeah, there's days where we got to put in longer hours, but in in, like the grand scheme of things, like, even though I'm now that I'm not the product expert, I I'm in a better position to lead, so yeah, I think one of the one of the um biggest lessons that I've learned in the last three, because I just moved here three years ago too.
Speaker 1You know that yeah, yeah, houston, but uh came from Texas.
Speaker 2I left from El Paso.
Speaker 1That was my last station drove through El Paso, coming up here ate that water burger, like right on the border there, yeah, you know that's funny. And then came up, went through Alpine Arizona like went through, stayed in the beautiful cat, it was awesome, yeah. Yeah, it was awesome driving. I've never been to El Paso, yeah.
Speaker 2Everybody tells me it's not really Texas, it's like pretty much New Mexico.
Speaker 1Yeah.
Speaker 2We're in a different time zone. Oh, do you really? Yeah, el Paso's like the only little piece of Texas that's on the central or mountain time.
Speaker 1Yeah, okay, yeah, crazy um. All right, so let's, uh, we'll wrap up cool, cool um.
Speaker 2one more dude, I've got a lot of stuff because we started to really get into it, yeah um we'll have to do this again when we get our new space open, like come in, because my goal is to start shooting my pod again, so you could come check out the space and we'll shoot a pod over there love to man love to what is so two questions.
Speaker 1What are you? Are you a reader?
Speaker 2I listener listener for sure, not so much a reader. I was a reader, but then I discovered audiobooks. Yeah, I freaking love audiobooks. But yeah, what?
Speaker 1one book that specifically geared towards marketing and branding that most people don't know. Anything come to mind the brand, story the brand story talking about with uh. What's his name? I?
Speaker 2don't even remember, but it was a recent listen, but let me look it up. It's the brand story, I believe, but there's a story, brand, story, brand is it? Donald miller is it that one? Yeah, building a story brand building a story. Yeah, building a story by donald miller, and there's a great podcast on uh by or not even a podcast caleb ralston. Do you know who he is? No, so he has like a six, seven hour youtube video about branding Greatest freaking thing I've ever seen you posted about that.
Speaker 1Yeah, on your story, I saw it, yeah yeah, yeah. So that's the only way I know yeah.
Speaker 2Caleb Ralston he's worked with like Gary Vee Hermosi. He was their brand director, my videographer. Right now, again I try network of guys. That video, I would say, is more valuable in terms of real online branding than any freaking book or podcast that I listened to. Okay, that's good to know dude. It's um I'm actually going to have with the new space. Caleb is going to come help us build it out, which I'm really excited about. I build a relationship with him. He lives in Vegas.
Speaker 1Oh really Okay, Awesome man. The relationship with him here. He lives in vegas oh really okay, awesome man. Last question is uh, I don't know if you tie this to god or what, but what is god teaching you or what are you learning right now? What's a lesson that you've had to learn like vulnerable is where I'm getting at so what's a lesson that god is teaching me right now?
Speaker 2I guess, is the question yeah that's hard, but I I will say that it like and I don't know if it was God or because I've heard it from a person too is like it gets better, just like stay in the game, and really I think it's just having the tenacity and grit to be a leader. It's not easy to be a leader and everybody always glorifies it, everybody always like, oh, that's the boss, must be nice. It's like dude, dude, I have so much more on my shoulders than you. Yeah, like you know, people don't get it and I think, like just knowing that there is like a light at the end of the tunnel. As long as you stay, stay the lane, be a good person and just keep.
Speaker 2Keep walking. Yes, one foot after another. I feel like there's been a lot of times where I I derail a little bit, like even like my body right, like I was focused on the business, but stop taking care of myself. It's like just keep walking the line, just one foot in front of the other, and it'll all get better. Yeah awesome.
Speaker 1Yeah, man got like. For me, man, it's that like full trusting god and because I don't know if you know this, but like god speaks and he still speaks to this day, and like he'll speak to you, he'll speak through other people to you, does this with me all the time and it's learning how to learning what his voice sounds like. And as soon as you start to understand what God's voice sounds like, dude, he will take you to levels that you can't even imagine. And then he reveals the truth of his son, jesus. He reveals the truth of the gospel. He reveals all of that.
Speaker 2So do you feel like because you said, learn to trust god I like when you finally learn to trust god, your stress like damn doesn't disappear but it just like dwindles. Because I will say, I feel like I carry a lot of stress because I never know what's going to happen. I always feel like every day is a fire. So it's like and and me and josh have talked about this in the past where it's like you just got to know that it's going to work out and you got to just trust the, the unit. We say the universe a lot. We say God I'm not super religious, I grew up Catholic and whatnot but so we always say the universe and maybe that's our way of speaking to God, but um, we're. We always say like the universe is going to figure it out, like we're going to keep you know it's all gonna work out, like we're good people and that's the first root of everything is just be a good person, we think.
Speaker 2But yeah, I always feel like it's hard for me to trust the universe because I've been burned in the past but, I'm learning to trust the universe because the last two, three years have really like since I've started taking care of myself and other people has just like exploded every from just learning, being around the right people, like seeing like kind of like all the dots connect and like really the foundation has been laid. Now I can see it all happening because I just started trusting the universe. So I don't know if that's kind of in alignment with what you asked, but yeah, dude, totally yeah, no man.
Speaker 1So God he does things like. Did you know? Have you ever heard the story of the parting of the Red Sea? Does that even ring a bell?
Speaker 2Slightly rings a bell, but you know.
Speaker 1So there was, the Israelites were under the rule of King Pharaoh, and I'll be very generic with this God called Moses to free his people, those people from underneath King Pharaoh, and so he caused Moses to go in and get his people from the city. You know, the city's back in the day like big walls around them, yeah, yeah. So he called them to go in and get his people from the city. You know, the cities back in the day had like big walls around them, yeah, yeah. So he called them to go in, get the people out. So he got his people out and they ended up in the wilderness for like 40 years. This is like literal truth.
Speaker 1And what God did during those moments was while they were fleeing because King Pharaoh had all of his men go flee or pursue them and chase after them is God led them to the place where they couldn't escape anymore. He led them to the red sea while they were trailing behind him and they're like you can't go anywhere now, we're just waiting for them to come murder us. And then, all of a sudden, the seas opened up and then they were able to run through it. Then the seas came crashing down on their enemies. This is what God does, is he? When we learn to trust God, he's going to lead you into a place where there's no out, where you're like I got no clue, I have no clue but to trust God. And then what happens is God opens that sea and then all of a sudden you're like, oh my God.
Speaker 2That's a good story, cause, again, I feel like with I keep referencing this new space in my head. I feel like that's the true beginning of this new life and venture and business journey, cause, like I have no idea when we get into there. I just know that we're going to figure it out once we get there, I don't know how, I just know that the business might pivot. And one of the stories that I like is like BlackBerry remember BlackBerry phone? Oh yeah. Like they are no longer a cell phone company but they're still a billion dollar company doing software tech. So it's like we might end up doing something completely different. All I know is we've got to get into this new space that's our. That's where this thing starts. We have the foundation. We're going to figure it out. I don't know how or what or why, but all I know is I will.
Speaker 2I have the grit and ten story. That's a good one.
Speaker 1That's awesome, dude. That's awesome. All right, there's so much I can get into, man, that's good. So I wrote this. Okay, I do this for not all my guests, but for the majority of my guests. I didn't know, so I really felt like God was. So God leads me to write different things for different people, and sometimes it can be prophetic. Things like hey, here's something that God revealed to me about you and what I can see coming down the line for you. It's all encouragement. It's never anything. God's never going to be like you're destroyed, like he's always the Holy Spirit. The way he speaks is like no, like this may happen, but you're going to come out on top Because this was a prayer. That was it. So I felt like God was leading me to, so I wrote a prayer out, and it has your family in there as well. I just felt like it was what God wanted me to pray.
Speaker 2So just read this later.
Speaker 1Okay, read it, read it now. And then we always end this with prayer. So you're cool with that? Yeah, yeah, of course, dude, I'll. I'll close this out with prayer, perfect, and then we'll, we'll get out of here for this conversation.
Speaker 1God, we pray that you go before this conversation and, lord, help it make an impact, help it, help people expand and grow their businesses and, lord, help some of these stories that we're sharing deepen their faith if they have a relationship with you and if they don't, god help it, lead them to a relationship with you, god, because it's in that relationship that we have freedom and freedom from self, and that's the only place that we can achieve freedom.
Speaker 1We can receive a bunch of money and have a perceived freedom and freedom from self, and that's the only place that we can achieve freedom. We can receive a bunch of money and have a perceived freedom and some level of a freedom, but we still have to break free from ourself, which only you provide, god. So I pray that that message penetrates through this lens and into the depths of the listeners and watchers, soul and Lord, I want to speak over Luis's life, his family, his business. God, we just pray, blessing supernatural growth over them. We pray for health, for his new baby coming Lord, for his wife, lord, for their relationship to just continue to get stronger, for his sons to grow up and be men and be men that are examples of what it's like to be a man, because they have a dad that is showing them what it's like to be a man. God, I'm grateful to know Luis. I thank you.