
ATDC Executive Bytes
Welcome to ATDC Executive Bytes, where Georgia’s top tech minds hit pause on their hectic schedules to share the stories, strategies, and secrets behind their success. Each episode, we go beyond the boardroom to uncover the human side of innovation—what it takes to build, scale, and lead transformative companies in today’s fast-paced world.
From candid advice and lessons learned to lighthearted moments and bold predictions, Executive Bytes is your insider access to the entrepreneurial journeys shaping the future of tech. Perfect for founders, dreamers, and anyone hungry for inspiration, our show is as informative as it is entertaining.
Tune in, because the best conversations happen when executives take a breather.
ATDC Executive Bytes
Episode 15 - Brett Rogers - TendoNova
This week, we have Brett Rogers, Co-founder & COO of TendoNova in the hot seat, and co-hosting is David Hailey, Founder & CEO of Countifi. Our hosts sat down with Brett to explore how TendoNova is transforming the way chronic tendon pain is being treated, and it is an episode you do not want to miss.
Key Topics:
🎯 How a biomedical engineering thesis became a life-changing solution for chronic tendon pain, and how TendoNova is offering patients a real alternative to surgery.
👥 What it is like to manage a start-up with 5 total co-founders, which can be difficult at times.
đź’” The emotional toll of entrepreneurship, and how support systems are important to ease you through those moments where you want to give up.
🏥 How exactly their innovative treatment works, and who it is designed to treat.
Don’t miss this inspiring conversation on resilience, invention, and the future of health and tech.