ATDC Executive Bytes
Welcome to ATDC Executive Bytes, where Georgia’s top tech minds hit pause on their hectic schedules to share the stories, strategies, and secrets behind their success. Each episode, we go beyond the boardroom to uncover the human side of innovation—what it takes to build, scale, and lead transformative companies in today’s fast-paced world.
From candid advice and lessons learned to lighthearted moments and bold predictions, Executive Bytes is your insider access to the entrepreneurial journeys shaping the future of tech. Perfect for founders, dreamers, and anyone hungry for inspiration, our show is as informative as it is entertaining.
Tune in, because the best conversations happen when executives take a breather.
ATDC Executive Bytes
Episode 19 - Barbara Jones - Freeing Returns
Gulf War veteran, technologist, and founder of Freeing Returns, Barbara Jones, sits in the hot seat for this week's episode of Executive Bytes. Freeing Returns is a retail tech company fighting fraud with smart data and smarter algorithms. Here are some of the key topics discussed in today's conversation:
💼 Veteran to Visionary: How Barbara’s military background forged the resilience to thrive in startups.
🛍️ Retail’s Hidden Leak: How retailers lose 30% to fraud and inefficiencies, and how Freeing Returns fixes it.
🤖 Tech + Sales: Why building the tech wasn’t enough, and how Barbara learned to sell it.
👨‍👩‍👧 Work-Life Reality: From consulting to paying herself modestly as a founder, while being a wife and a mom.
🚫 Quit? Never.: Why her mantra is “pivot, don’t quit it.”