ATDC Executive Bytes
Welcome to ATDC Executive Bytes, where Georgia’s top tech minds hit pause on their hectic schedules to share the stories, strategies, and secrets behind their success. Each episode, we go beyond the boardroom to uncover the human side of innovation—what it takes to build, scale, and lead transformative companies in today’s fast-paced world.
From candid advice and lessons learned to lighthearted moments and bold predictions, Executive Bytes is your insider access to the entrepreneurial journeys shaping the future of tech. Perfect for founders, dreamers, and anyone hungry for inspiration, our show is as informative as it is entertaining.
Tune in, because the best conversations happen when executives take a breather.
ATDC Executive Bytes
Episode 25 Robert Burke - How Sobo AI Helps Founders Stay in the Game
In this episode, Chris interviews Robert Burke from Sobo AI, a fractional expert marketplace designed to help small businesses access insights and expert advice. Robert shares the journey of creating Sobo, the challenges faced by entrepreneurs, and the importance of having a support system. The conversation delves into the unique features of Sobo, its impact on small businesses, and valuable advice for aspiring entrepreneurs.
🔑 Key Topics:
•Why small businesses struggle to identify their real problems
•How fractional experts are changing the way startups scale
•The role of AI in business advice and decision-making
•Building when resources are limited — and support is crucial
•Robert’s own battles with burnout and the power of perseverance
•What early-stage founders often get wrong — and how to fix it
đź’ˇ Featured Takeaways:
•You don’t need to know everything — you just need access to the right people
•Entrepreneurship requires more than grit — it needs structure and support
•AI is a tool, not a replacement — and when paired with human expertise, it’s powerful
•Every founder hits a wall — success is about conditioning yourself not to quit