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Digital Transformation Survivors.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Digital Transformation Survivors.
Episode 2, Part 2 - Filip Bech-Larsen
In this second part of our conversation with Filip Bech-Larsen, CTO of Umbraco, we explore two of the biggest challenges facing enterprises today: sustainability in web development and how to empower marketers and editors to optimize digital experiences with ease.
Key topics in this episode include:
- Sustainability in digital – How Umbraco is helping businesses measure and reduce their website’s carbon footprint.
- The cost of experimentation – Why speed and ease of iteration are critical for content editors and marketers.
- Engaging users effectively – The role of personalization, A/B testing, and why it shouldn’t take a team of developers to make simple changes.
- The real story behind headless CMS – When it makes sense, when it doesn’t, and how to cut through the industry hype.
- Making better CMS choices – Why the human experience (both for users and editors) should drive technology decisions.
If you’re navigating a complex web estate, considering a new CMS, or simply want to hear what’s next in digital transformation, this episode is packed with insights you won’t want to miss.