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Digital Transformation Survivors.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Digital Transformation Survivors.
Episode 7 – Adam Bird
In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Adam Bird, Senior Technical Website Development Manager at the British Business Bank. Adam shares his insights into managing a complex web estate that supports UK businesses with funding, investment and advice - especially in an environment shaped by government mandates, economic shifts and rapid digital evolution.
They discuss the challenges of re-platforming a growing web portfolio, the balance between governance and agility and the critical role of accessibility in delivering inclusive digital services. Adam also reflects on the impact of AI on content delivery and the future of personalised digital experiences.
Tune in for a conversation packed with real-world lessons on scaling web platforms, navigating public sector digital strategy, and making technology work for everyone.