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Digital Transformation Survivors.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Digital Transformation Survivors.
Episode 9 - Matthew McCarthy
In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with communications expert Matthew McCarthy to explore the dynamic world of global digital communications. With extensive experience managing communications for powerhouse brands like Syngenta and Novartis, Matthew shares his unique approach to crafting messages that resonate across diverse audiences.
🚀 Key Topics Covered:
•Balancing global brand consistency with local relevance
•Building empathy-driven communication strategies
•Navigating crisis management in global organizations
•The evolving role of AI in digital communications
•Why learning a second language is a game-changer for communicators
Matthew also dives into how his background in film, acting, and social media has shaped his unique perspective on storytelling and audience engagement. Whether you’re a communication professional, a digital strategist, or just curious about global brand management, this episode is packed with actionable insights!
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