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Digital Transformation Survivors.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Digital Transformation Survivors.
How Membership Organizations Shape Their Digital Future
In this episode, Alan Perestrello, Managing Director at HartSquare, joins Digital Transformation Survivors to explore how membership and charity organizations are redefining their digital journeys.
From balancing tradition with innovation to building user-led technology ecosystems, Alan shares how communities rooted in shared purpose can make smarter decisions about their marketing and CRM stacks.
Together, we discuss the unique dynamics of member-driven engagement, the challenges of retention versus acquisition, and how truth, standards, and trust are being reshaped in the age of intelligent agents.