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Digital Transformation Survivors.
Managing complex web ecosystems—whether it’s multiple websites, diverse user journeys, or varied audiences—comes with unique challenges that differ from those faced by businesses with a single focus.
In this podcast, we sit down with industry leaders who navigate these complexities every day. We’ll uncover their strategies for managing teams, technologies, and stakeholder expectations, offering insights that can help you optimize your own web program.
Join us as we explore what it takes to turn digital complexity into a competitive advantage.
Digital Transformation Survivors.
From 2,000 Sites to One: Nestlé’s Drupal Journey with Antonella Severo
How do you consolidate a web estate the size of a small country? In this episode of Digital Transformation Survivors, host Julian Tedstone talks with Antonella Severo, Product Manager for WebCMS at Nestlé Global Services Spain. Antonella shares how Nestlé reduced more than 2,000 websites to 1,300 while improving governance, security, and speed to market.
She walks through the decision to standardise on Drupal, the move to a multi-site model, and the creation of Lightness, Nestlé’s in-house Drupal distribution that drives reuse across brands, categories, and regions. We dig into the shift from WebCMS to WebOps—automation, DevOps, and the operational playbooks behind changes like SSO rollouts and code repository migration.
Expect practical detail on “freedom in a box” for markets, how global and local teams collaborate with a single agency model, and why composable architecture and decoupled setups are shaping what comes next. If you’re scaling content, integrations, and security across dozens—or hundreds—of sites, this conversation maps the path.