Porsche Test Drives to Kia's EV Future: Eric Watson’s Leadership Journey | Driven Leaders Podcast

In this episode of the Driven Leaders Podcast, host John Patterson sits down with Eric Watson, Head of Sales for Kia USA, to explore the evolution of the Kia brand, the future of electric vehicles, and what it really means to lead with consistency, transparency, and vision.

From his first job test-driving a Porsche at 15 to guiding one of the fastest-growing auto brands in the U.S., Eric shares stories from across the country and across decades in the automotive space. His leadership philosophy, grounded in collaboration and service, offers valuable insights for dealers, sales professionals, and executives alike.

What you'll learn in this episode:

How Kia went from underrated to industry-leading

Why the Telluride launch was a turning point for the brand

The strategic power of rebranding — including the Kia logo and showroom experience

The role of AI and data in the future of car sales and customer retention

How flexibility in production is shaping EV, hybrid, and PHEV strategy

Why strong dealer-manufacturer relationships drive real growth

Eric’s approach to servant leadership and long-term vision

Whether you’re in the showroom, the boardroom, or anywhere in between, Eric’s journey is a roadmap to thriving in an ever-evolving industry — without losing sight of the customer.

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