WINK x Sorette feat. CEO Lanning Ardente

In this episode of WINK - Women I Need to Know, Amelia and Maggie welcome Lanning Ardente, Founder and CEO of Sorette, a company dedicated to setting a new standard for motherhood. Lanning opens up about her personal experience as a new mom, describing how she spent countless hours searching for safe products, often feeling overwhelmed and unsure about what to trust. This frustration fueled her drive to create a better, less anxiety-inducing way for mothers to navigate product choices during such a pivotal time.

Lanning explains how Sorette provides a trusted Seal of Approval and a one-stop shop for motherhood essentials, helping women focus less on analyzing ingredient labels and more on what truly matters—baby, their growing bond, and their own well-being. Backed by a team of leading toxicologists, OBGYNs, dermatologists, epidemiologists, nutritionists, and women’s health experts, Sorette’s rigorous standards ensure that mothers and families are surrounded by safe, trustworthy products.

Throughout the episode, Lanning shares her vision for empowering women to navigate motherhood with confidence, along with invaluable advice for aspiring entrepreneurs. She highlights the importance of building a company with purpose and shares her insights on creating a balance between career and motherhood.

Tune in to hear how Sorette is helping women focus on what matters most during the precious and transitional time of new motherhood, setting a new industry standard along the way